Using SEO for Online Presence

SEO which stands for Search Engine Optimisation are strategies you have to consider if you want to have an online presence and a higher search ranking.

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In order to get a higher ranking, you should optimise your business website to make it easier for search engines to understand the type of content you want to put across. This will make the search relevant and reliable to users who want your type of product/services.

If you have not featured SEO in your business then people won’t be able to find your services. You could buy advertisements online but it’s not as effective as search engine optimising.

An easy way to get started with SEO is to create a sitemap which you will then submit to search engines such as Google & Bing. It may cost some money if you work with a professional but it will definitely be beneficial for your business in the long run.

You can also merge PPC with SEO!

PPC would be good to merge with SEO as most businesses are online now. Through paid search you can find out what keywords can be used when it comes to improving search results, you can filter your campaign targets based on location and demographics. By using PPC you can get an insight on where you are going wrong with your keywords.

You main target is to apply keywords that relate to your target audience and keywords and to discover terms that your target audience are using to find products/services like yours.

Another way you can increase search is by bidding on keywords with the highest ranking. By doing this you can increase your traffic depending on how much your competitor is spending on that keyword.

Make your campaign organic!

For instance, you can offset bids with lower search terms by finding keywords with the lowest PPC. By utilising this, you can see wasted spend and discover new terms like mentioned earlier. Google Trends is a great tool for this.

Thanks for reading, feel free to check out our other digital marketing articles!

 

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6 Reasons Why You Should Use WordPress For Your Business Content

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WordPress is used by millions of people.

Every day new people are joining the WordPress community by creating their first WordPress powered websites.

  1. Easy to use

You don’t have to be some successful blogger to use WordPress, to be honest you don’t even have to be human to use it! WordPress is very straight forward to use. Once you create an account you’ll quickly adapt to features such as themes and scheduling. Additionally, if you’re ready to customise your website further you can move your starter website to a web hosting account.  You can even pay a small fee to host your domain name on there.

  1. Stuck on a theme? No worries WordPress can help you out!

On WordPress, there are thousands of themes available for you to use. There is any theme for any sort of business and any theme for any type of blog. You can customise a theme suited to your business type and even experiment with it all! You don’t need to be a web designer to use WordPress.

  1. It’s Free

See what I did there? It is free of charge, the themes, the layout; the entire use of WordPress is free so you don’t have to worry about any hidden charges or expenses. What’s better than a free service?

  1. WordPress is your friend

WordPress is user friendly, search engine friendly, mobile friendly, all of the above. It is the safest website to use when it comes to scheduling and any type of business feature. In addition, this service hosts multimedia. For anyone who wants to bring a cause forward it is important to include different types of media within their content. The good thing with WordPress is that you can include photos, videos and articles. In fact, we at Coretium Media are using WordPress to produce this post right now! Feel free to check out our other WordPress posts.

  1. Schedule, schedule, schedule

Like mentioned earlier, WordPress is a good service to use if you want to schedule blog posts. Other than blogging it is used for websites and campaign efforts. When customising a website you can have more than one user doing this. Multi-user capability is the term for this.

  1. Bigger Community

Through using WordPress you will receive more engagement, build a higher community through posts and gain positive leads. You may even create business forums and communicate with people that way.

Final Thoughts

If you want you broader content and the opportunity to express further then WordPress is the right service for you. It is easy and quick to use, it is the best service to combine with in my opinion.

What are your thoughts on WordPress?

Thank you for reading, feel free to check out our other articles!

 

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