3 Digital Retail Trends to Watch Out For In 2017

We’ve survived Black Friday, Christmas and The Boxing Day sales. Now it’s time to survive the New Year!

 

How can you survive? You can survive by checking out these 3 tips below…

 

 

  1. Social Shopping

 

In the past 2 years, we’ve seen the release of “Apple Pay” and Android pay. It is found that mobile wallets are used by 92% of tablet and device users. Also, consumers spend more time on browsers of mobile devices rather than mobile apps and computer search. Mobile commerce will definitely be huge in 2017.

 

Social Media plays a massive part in the decisions consumers make so it would be beneficial to keep up to date with social media trends and acknowledge a vamp up of marketing plan to increase sales.

 

Facebook is planning to add “Facebook Pay” on the books, what will you do?

 

 

  1. User Experience

In mid-2017, it is predicted that review forums such as “Trust Pilot’” and “Yahoo Reviews” will allow you to upload review videos and video chat to show user experience on another level.

 

Everyone loves to check a review before they purchase a product so sharing your thoughts over video chat will definitely help people who are in a rut.

 

As well as this, the tool of online reviewing will increase website ranking by a mighty 67%!

 

Who would want nothing more?

 

 

  1. Infographics encourages the idea of “Virtual Retail”

 

Using infographics enables customers to digest information in an image type format. In 2017, online infographics will be improved by the design of 4D images of the products and visual animation. This will show customers how the product chosen will appear. You will be able to see what a “ribbed burgundy midi dress” will look like on your body shape.

 

 

Overall, you should always be on the lookout for digital trends and you should always try to better yourself through the use of social media and online domestics.

 

 

If you would like to know more, feel free to check out our other digital marketing articles. Thank you for reading!

 

 

Written by Jessie Prentice


10 CREATIVE WEBSITE IDEAS TO HELP PROMOTE YOUR BRAND

Finding it difficult to come up with website ideas?

Websites are now fundamental to all businesses and help establish brand image and online presence. In today’s world, your website is your shop window.
If you’re struggling to think of any website ideas for your brand, then these 10 concepts should help inspire you.

1. A REVIEW SITE
If you’re business sells a variety of online products, you could create a review website and write about each of your products, compared to your competition. Providing your expertise could also position you as a thought leader – someone with influence in your industry. Your opinion will begin to matter and people will look for your approval before making a purchase.

2. A HOW-TO-DO-SOMETHING WEBSITE
A training or tutorial based website. For example, if you are a mechanic, you could create a website and upload a series of videos demonstrating how to correctly change different car components.
Or if your specialism is in digital marketing, then provide free resources about solving common problems people experience in online marketing.

3. DIRECT SELLING
Link your website directly to your paypal account and allow people to buy a small scale of your product/service instantly. For instance, your company sells packs of pens for £10; allow people to buy 1 pen for £2. You may find a lot of unexpected added sales using this process as spending £2 is a lot easier than spending £10!

4. QUESTION-BASED BLOG
Allow people to ask you questions about your business, niche or industry and give them your expert advice and knowledge. Users can visit multiple times while participating in conversations and discussions, which can establish trusting business relationships. After this transaction of information, they would feel more comfortable with a monetary transaction.

5. POLLS AND SURVEYS WEBSITE
Create a site with polls and surveys and allow people to anonymously express their feelings. Unsurprisingly, people are 70% more likely to answer honestly if they can remain unnamed. This could be about your products, or previous service experiences. Find out what you are doing well and equally what you aren’t doing so well.

6. RESOURCE LIST SITE
Network with other companies in similar markets and provide a directory for people who need that service or product. A reputable recommendation can do wonders for your reputation and also builds a relationship with potential business partners. If you are a small company or a recent start up, this could be an excellent way of promoting your brand and getting your name out there!

7. HOW WAS YOUR DAY SITE
Website ideas that allow consumers to express opinion can be tough to moderate, as undoubtedly you will get a good number of people speaking negatively of something. Creating a site where people can rant and complain about previous bad experiences regarding a similar product or service can also be valuable to your business thought.
Allow comments to be liked, shared via social networks and commented on, and you take on board other’s mistakes and avoid them yourself. This creates a caring brand image and shows that you are emotive about how the customer feels.

8. IT’S A LONG STORY BLOG
Write an interesting story of your life and how you came to be where you are today, then post it in weekly segments on a blog on your website. People may be inspired to read about your past experiences and the factors that have influenced your decisions to eventually start your own business. Include key achievements and failures – this way people will not only support your brand, but also you as an individual. Don’t skip a single detail.

9. FUNNY CLIPS WEBSITE
Every so often, upload a funny GIF, picture or video clip you’ve seen during the week. Show your audience that you aren’t a robot and that you still find things funny and share them with your website visitors. Website ideas based around humour can be tricky, but if people can relate to you and your brand then they are much more likely to remember the products and services you’re selling.

10. COMPILATION BLOG
The final website idea is to create a site that compiles everything of a certain niche. It could be videos, photos and sound clips. There is no particular reason for this, it is just something interesting to see on your website compared to boring text, irrelevant slogans and pictures. Show that there is more about you than procedures and facts and people will visit again next week and see what else you have to offer.
TURN YOUR WEBSITE IDEAS INTO REALITY

Now that you are aware of many different website ideas, it’s time to put pen to paper and thoughts to action. To know and not do, is the same as to not know.
Designing and developing a new business website can be a difficult, time consuming and painful endeavour, so it’s probably best left to specialists. That being said, you can make their life easier by deciding on one of the website ideas above, thinking about the content you want to publish, drawing wire-frames and writing a website specification.
Are any of these website ideas suited to your business?
Can you think of any other website ideas that you could use?


Why Online Retailers Avoid Digital Marketing

It is found that online retailers profit the most from shares online and email, so why is digital marketing a major no?
We believe the reason for this is because the retailers don’t want to take the risk and employ someone to contribute to their business. Harsh to say, but no one likes change.
Everyone wants to praise for their hard work, why give credit to other people?

 

This is where you’re wrong, digital marketing ensures to deliver positive ROI and agree to any requirements you want to make. The person who is valued the most in this is you!
You’re the soul keeper and decision maker so what could go wrong?
Did you know that 78% of deals made purely by one person fail? This is why team work exists!
From personal experience, we can tell you that working besides others will be a good thing. Coretium Media works with 10 award winning PR professionals and sales have been going through the roof!
We have the ability to promote client work as well as promote ourselves, it’s a 2 way street.
Overall, digital marketers can vamp up your website views, raise your engagement by 82% and allow more opportunities for your business. It will definitely open your business doors to new online strategies and positive results.
What can be better than that?
Another fun fact, online advertising has been around since 1978 with the first spam email being produced! We found out this fact from our good friend Darius Muresan at Smarketer who has recently created an infographic on the history of online advertising.
If you want to find out more about how digital marketing can be tailored for you then check out our other articles!

 

Written by Jessie Prentice


Increase Online Retail Sales through Tropical Topics

Did you know that a record one in four pounds was spent online during last month's Black Friday...

 

Do you want to set a record like this for the January sales? Do you want increase sales by the thousands through the use of trending topics?

 

Then carry on reading this article...

 

At Coretium Media, we believe that digital marketing is the best way to get your online sales going.“Drink for Good” released a statement back in January which said that “Digital marketing benefited us massively when we were at low point of sales because of the different content promotion methods used within and digital marketing enabled us to be more targeted.

 

We found out what topics our target market were most interested in, what hashtags were trending and it’s really paid off".

 

Do you want to benefit your customers and target the right people for your online retail business?

 

We did this for our client Tonya Brown who has become popular in the semi-permanent makeup world!

 
We benefited her by creating a digital marketing plan, including any requirements she had.

 

We began work on her social media accounts, increasing monthly customer engagements. We increased sales through the use of PPC, direct communication, social media, etc.

 
We created an article for her online blog “The History of Semi-Permanent Makeup “which got 1020 engagements on it. She got calls coming in by the hour and was really pleased with the results.

 

Overall, the purpose of digital marketing is to plaster your business across the internet to the correct target market using worldwide topics and “buzz words”.

 

The reason we apply this to our client work is because we believe brand awareness creates trust with your clientele. Further to this people like to engage with businesses and understand how it benefits them.

 
People like to keep up to date with what’s going on in the world and definitely like to check online to do so.

 

This can be found through the use of hashtags on twitter, advertising on Facebook.

 
Do you want to take the leap this January?

 

Written by Jessie Prentice


Benefits of Targeting Customers Online

  • Access to millions of people in your target market
  • Being able to show ads on mobile and tablet devices
  • You can display products on search engines and websites
  • Target through cookie capturing
  • Ability to engage with your target market on social media
  • Offer great prices in order to increase client base
  • The ability to define what geo locations you wish to target
  • Display reviews which increase sales