11 Email Marketing Flaws That Kills Your Retail Campaign


Today I am here to talk about vital flaws we make when sending out an email retail campaign, 11 flaws in fact. This may be a lot to identify but we make flaws that we don’t even realise so as a marketer I would like to outline the flaw and give you all a solution that will increase open rates by a mile!



  1. No personalisation

It doesn’t have to be a “Moon pig” card or anything like that; it just has to be direct to the target market you are sending it to. Don’t settle for writing “Dear Mr/Mrs”, “Hello Team”.  Include the person’s name and use the right software to do so. I use Mailchimp which has a Personalised “To” Field. The website itself picks up peoples first and last names from email addresses in the email list selected and applies it to the email. If you are sending out a mass emails it excludes the names from going to other people in the recipients, it is easy and free to use!


  1. Cold emailing

When I first started out digital marketing I was collecting emails off of company websites and people’s LinkedIn accounts which isn’t the answer. Cold emailing has its benefits of getting a reply back but to really get the open rates and responses that are relevant to your retail business you should email people directly in your target market, geo target your email campaigns and email the potential customer if the email address is given to you. This will show your professional manner as well as increase open rate & CTR.



  1. Sent at the wrong time

Another trouble that occurs in an emailing campaign is that they get sent out at irrelevant times. No one would read an email about the best shoes of the year at 11:45pm. It is important to consider where your target market will be at the time you send the email, what they will be doing and whether this email will make them stop and read. Did you know that the best time to send a retail email is at 2pm on a Thursday? Who would of thought?



  1. Accuracy

I’m going to keep this plain and simple. To send out an effective email campaign you should grammar check the email for any spelling mistakes and to check if the content itself makes sense, you should definitely check for broken backlinks before sending as this will make your website ranking go down. It will not help readers if the links in the email content doesn’t work!



  1. Too much text in email

Personally, would you read an email with 6-8 paragraphs in it? The answer is no. If you want to catch the attention of people within your target market you need to definitely keep it short and sweet, not too direct and catch their eye with an interesting offer or fact. The following points also associate with email content.


  1. Salesy type email

I’m sorry to break it to you but if you write purely about sales and how your product/service can benefit them then the reader will get bored and bounced off the email. Readers want to see results, they would like to see examples of user examples and they would like to see something that makes them go wow! Sales emails do not cut it anymore, if you want to see results for yourself then definitely consider using worldwide tops, real life scenarios and always ending with a positive note. This can be a solution. Imagine if your shoe broke, where would you go or what would you do to fix it? Ideally, you would search up for new shoes on a browser and hope for the best. With email you can subscribe to any new offers given and possibly the gateway to new shoes! Use your words effectively when emailing your target market.


  1. Lack of visuals

From work experience, I have learned that visuals in email marketing mean everything. It is important to use appropriate images that catch the attention of readers; this could be anything from product showcasing, highlighting offers and pictures relevant to the text in the email. Visuals make the emails colourful and grab attention. 84% of marketers have said that visuals trigger the reader’s brain to check out your social media, they want to know what you’re about other than producing emails and content. Readers want to know the “secret sauce” you use for your business.


  1. Subject line isn’t enticing enough

As mentioned earlier, you should your keep your email short and sweet. However, you should also have an effective subject line. People will not even read your email if the subject line is not good. No one would read an email if the subject line was “New sale”. Vamp up your email subject lines by asking a question like “How do you plan to dress this Christmas?!”


Make the subject line something worth reading but makes sure it goes with what your content is talking about.


  1. NOT relatable

Make your emails relatable by adding a story with a happy ending in your content, everyone as well as you loves to see results. A happy ending. A solution. No one will read an email if the content is not something to relate to. They will just see it as a sales email and bounce off of it.

Include the happy endings, include personal responsibilities if it is relatable and definitely tell a story with it all.

Include a broken shoe; include how a negative became a positive by using your product/service.



If I’m honest, every point I’ve mentioned in my blog has come to this. No click bait. Once again, no one will read your email if this is not shown. The click bait can be anything from new product/service offers, clickable links and buzz words. It is a summary of the email content, the thing that really get people to stop and click. Writing enticing email content is expected when producing email marketing campaigns but click bait beats the content by a mile. The click bait makes your content worth a click. You can include paid advertising in your email as this shows a crisp look to your business and shows that your company has more than one threshold. Think about it.


  1. No current customer feedback

All businesses can lose their selves when there so many new customers on the books, but what about the current ones? It is essential to always remarket to current customers, check how they’re doing and keep them in the know. Current customers will want to know about new deals, retail news and anything that can benefit them through the use of your product/service. Don’t side-track and focus on receiving current customer feedback before considering something new. This feedback can help you in the long run and help you vamp up your business through the use of PPC, Email marketing and Social Media marketing.



Overall, I think you should outline the selling points in your business and use them to create effective email marketing campaigns. You should use these points as a guide to improve your email content and rock the world of email marketing!



Written by Jessie Prentice

3 Digital Retail Trends to Watch Out For In 2017

We’ve survived Black Friday, Christmas and The Boxing Day sales. Now it’s time to survive the New Year!


How can you survive? You can survive by checking out these 3 tips below…



  1. Social Shopping


In the past 2 years, we’ve seen the release of “Apple Pay” and Android pay. It is found that mobile wallets are used by 92% of tablet and device users. Also, consumers spend more time on browsers of mobile devices rather than mobile apps and computer search. Mobile commerce will definitely be huge in 2017.


Social Media plays a massive part in the decisions consumers make so it would be beneficial to keep up to date with social media trends and acknowledge a vamp up of marketing plan to increase sales.


Facebook is planning to add “Facebook Pay” on the books, what will you do?



  1. User Experience

In mid-2017, it is predicted that review forums such as “Trust Pilot’” and “Yahoo Reviews” will allow you to upload review videos and video chat to show user experience on another level.


Everyone loves to check a review before they purchase a product so sharing your thoughts over video chat will definitely help people who are in a rut.


As well as this, the tool of online reviewing will increase website ranking by a mighty 67%!


Who would want nothing more?



  1. Infographics encourages the idea of “Virtual Retail”


Using infographics enables customers to digest information in an image type format. In 2017, online infographics will be improved by the design of 4D images of the products and visual animation. This will show customers how the product chosen will appear. You will be able to see what a “ribbed burgundy midi dress” will look like on your body shape.



Overall, you should always be on the lookout for digital trends and you should always try to better yourself through the use of social media and online domestics.



If you would like to know more, feel free to check out our other digital marketing articles. Thank you for reading!



Written by Jessie Prentice


Finding it difficult to come up with website ideas?

Websites are now fundamental to all businesses and help establish brand image and online presence. In today’s world, your website is your shop window.
If you’re struggling to think of any website ideas for your brand, then these 10 concepts should help inspire you.

If you’re business sells a variety of online products, you could create a review website and write about each of your products, compared to your competition. Providing your expertise could also position you as a thought leader – someone with influence in your industry. Your opinion will begin to matter and people will look for your approval before making a purchase.

A training or tutorial based website. For example, if you are a mechanic, you could create a website and upload a series of videos demonstrating how to correctly change different car components.
Or if your specialism is in digital marketing, then provide free resources about solving common problems people experience in online marketing.

Link your website directly to your paypal account and allow people to buy a small scale of your product/service instantly. For instance, your company sells packs of pens for £10; allow people to buy 1 pen for £2. You may find a lot of unexpected added sales using this process as spending £2 is a lot easier than spending £10!

Allow people to ask you questions about your business, niche or industry and give them your expert advice and knowledge. Users can visit multiple times while participating in conversations and discussions, which can establish trusting business relationships. After this transaction of information, they would feel more comfortable with a monetary transaction.

Create a site with polls and surveys and allow people to anonymously express their feelings. Unsurprisingly, people are 70% more likely to answer honestly if they can remain unnamed. This could be about your products, or previous service experiences. Find out what you are doing well and equally what you aren’t doing so well.

Network with other companies in similar markets and provide a directory for people who need that service or product. A reputable recommendation can do wonders for your reputation and also builds a relationship with potential business partners. If you are a small company or a recent start up, this could be an excellent way of promoting your brand and getting your name out there!

Website ideas that allow consumers to express opinion can be tough to moderate, as undoubtedly you will get a good number of people speaking negatively of something. Creating a site where people can rant and complain about previous bad experiences regarding a similar product or service can also be valuable to your business thought.
Allow comments to be liked, shared via social networks and commented on, and you take on board other’s mistakes and avoid them yourself. This creates a caring brand image and shows that you are emotive about how the customer feels.

Write an interesting story of your life and how you came to be where you are today, then post it in weekly segments on a blog on your website. People may be inspired to read about your past experiences and the factors that have influenced your decisions to eventually start your own business. Include key achievements and failures – this way people will not only support your brand, but also you as an individual. Don’t skip a single detail.

Every so often, upload a funny GIF, picture or video clip you’ve seen during the week. Show your audience that you aren’t a robot and that you still find things funny and share them with your website visitors. Website ideas based around humour can be tricky, but if people can relate to you and your brand then they are much more likely to remember the products and services you’re selling.

The final website idea is to create a site that compiles everything of a certain niche. It could be videos, photos and sound clips. There is no particular reason for this, it is just something interesting to see on your website compared to boring text, irrelevant slogans and pictures. Show that there is more about you than procedures and facts and people will visit again next week and see what else you have to offer.

Now that you are aware of many different website ideas, it’s time to put pen to paper and thoughts to action. To know and not do, is the same as to not know.
Designing and developing a new business website can be a difficult, time consuming and painful endeavour, so it’s probably best left to specialists. That being said, you can make their life easier by deciding on one of the website ideas above, thinking about the content you want to publish, drawing wire-frames and writing a website specification.
Are any of these website ideas suited to your business?
Can you think of any other website ideas that you could use?

Why Online Retailers Avoid Digital Marketing

It is found that online retailers profit the most from shares online and email, so why is digital marketing a major no?
We believe the reason for this is because the retailers don’t want to take the risk and employ someone to contribute to their business. Harsh to say, but no one likes change.
Everyone wants to praise for their hard work, why give credit to other people?


This is where you’re wrong, digital marketing ensures to deliver positive ROI and agree to any requirements you want to make. The person who is valued the most in this is you!
You’re the soul keeper and decision maker so what could go wrong?
Did you know that 78% of deals made purely by one person fail? This is why team work exists!
From personal experience, we can tell you that working besides others will be a good thing. Coretium Media works with 10 award winning PR professionals and sales have been going through the roof!
We have the ability to promote client work as well as promote ourselves, it’s a 2 way street.
Overall, digital marketers can vamp up your website views, raise your engagement by 82% and allow more opportunities for your business. It will definitely open your business doors to new online strategies and positive results.
What can be better than that?
Another fun fact, online advertising has been around since 1978 with the first spam email being produced! We found out this fact from our good friend Darius Muresan at Smarketer who has recently created an infographic on the history of online advertising.
If you want to find out more about how digital marketing can be tailored for you then check out our other articles!


Written by Jessie Prentice

Increase Online Retail Sales through Tropical Topics

Did you know that a record one in four pounds was spent online during last month's Black Friday...


Do you want to set a record like this for the January sales? Do you want increase sales by the thousands through the use of trending topics?


Then carry on reading this article...


At Coretium Media, we believe that digital marketing is the best way to get your online sales going.“Drink for Good” released a statement back in January which said that “Digital marketing benefited us massively when we were at low point of sales because of the different content promotion methods used within and digital marketing enabled us to be more targeted.


We found out what topics our target market were most interested in, what hashtags were trending and it’s really paid off".


Do you want to benefit your customers and target the right people for your online retail business?


We did this for our client Tonya Brown who has become popular in the semi-permanent makeup world!

We benefited her by creating a digital marketing plan, including any requirements she had.


We began work on her social media accounts, increasing monthly customer engagements. We increased sales through the use of PPC, direct communication, social media, etc.

We created an article for her online blog “The History of Semi-Permanent Makeup “which got 1020 engagements on it. She got calls coming in by the hour and was really pleased with the results.


Overall, the purpose of digital marketing is to plaster your business across the internet to the correct target market using worldwide topics and “buzz words”.


The reason we apply this to our client work is because we believe brand awareness creates trust with your clientele. Further to this people like to engage with businesses and understand how it benefits them.

People like to keep up to date with what’s going on in the world and definitely like to check online to do so.


This can be found through the use of hashtags on twitter, advertising on Facebook.

Do you want to take the leap this January?


Written by Jessie Prentice