Most business owners know they need some sort of marketing strategy. And as it can be time consuming and confusing they turn to experts. Now as happens very often they are caught up with the lingo and make a decision only to not really understand all it details. A month goes by, they receive an email update and invoice. Month 2 the same and it continues. Then month 6 arrives and they are yet to see any increase in sales or leads. So they go to the marketing agency and ask them what is going on. They inform the client that they are now ranked on the second page of Google for one specific keyword, they have 2,000 new twitter followers, 100 likes on Facebook and they have 6 new blogs on their website. Now as the client you wonder, what am I paying for?
When entering into a partnership with an agency you should ask some the following questions to make sure it is a partnership and not just a waste of money.
- What is the ROI of the marketing strategy you are proposing? There are no guarantees in life, but a projection or an expectation should be able to be made.
- When do you believe I will start to see leads generated to my business? A timeline/deadline
- Will you make changes to the strategy based on data collected during the project? Meaning is this set in stone or does it change as the data shows which direction to go in
- If it was your company, would you do this same thing? If so, why? If not, why? If an agency isn’t willing to use the same strategy you are using, make sure they explain why specifically for your market it should be done that way.
- Have you done this in the past and what were the results? This will be a way to gauge expectations throughout the project.
If your current agency didn’t or can’t answer these questions. Maybe start looking for a new agency.
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