10 Reasons to Outsource Your Marketing

It is common practice to outsource your accounting team, customer service, and many other facets of business: So why not marketing?

Check out these 10 reasons why businesses should be outsourcing their marketing efforts.

1. It's Cheaper

Outsourcing your marketing team has recently become a more common practice. And since there is still a very small community of successful, talented, and experienced “growth hackers” — or digital growth experts — trying to secure one full-time can cost well into six-figures per year. For new companies, or a company just exploring digital, this makes little sense.

2. No long-Term Commitment

Working with a marketing agency provides the opportunity to build a new trusting business relationship. However, not every agency can be the perfect fit for every business. Therefore, it is very useful that marketing agencies can work on contracts with a break clause as short as 1 month. If a marketing agency doesn't fit your business model you can cut ties with them with minimal consequences to your business profits.

3. Paid On Results

When hiring an in-house marketing team, you are often forced into paying for time rather than results. This of course provides no guarantees besides the fact that a certain amount will be paid out as an expense every month. Outsourcing your marketing eliminates this as

4. Have Full Control

The term 'outsource' is normally associated with typically negative connotations of a team of people working for less than minimum wage in a small run-down building somewhere in south Asia. If this is the case, you probably won't have much control of what is going on. However, there are a number of UK- based marketing agencies who you can meet as frequent or as little as you want. That way you have full control over your businesses marketing.

5. Extra Expertise

As previously mentioned, to hire a marketing person in-house at entry level can cost anywhere between 20k & 25k per annum. This doesn't offer any guarantees and you can't expect only one person to handle all aspects of marketing...If he/she could, you wouldn't be paying 25k. Outsourcing your marketing allows a whole team of experienced marketers from different backgrounds with a wide spectrum of expertise to work on meeting targets and fulfilling your agenda.

6. Don't Have To Micromanage

When you make the decision to outsource your marketing efforts you are inviting a freelancer or marketing agency to become a part of your business. This may seem daunting as they may not have the expertise of other employees. However, before the implementation of any campaign your outsource partner should have conducted in depth research into who your target audience is and what kind of messages they are most receptive to. Whilst building a working relationship your account manager will begin to grasp an understanding of how your business operates and the things you like and dislike. No need to micromanage.

7. Can Shop Around

There are a number of marketing agencies across the nation so you are bound to find one that can match your ambitions and budget. Don't settle for the day rate of a community manager or SEO expert. Outsourcing your marketing will allow you to get the best results for whatever you are willing to pay.

8. Can Reduce And Increase At Will

All good marketing campaigns will be measurable, predictable and scalable. This means that once you start receiving and reviewing results there should be a direct correlation between your monetary input and the expected output. If you would like a certain aspect of your marketing to slow down, you can put this into your contract and reduce and increase at will.

9. Check To See Previous Work

Like any business, credibility counts. To ease the teething process that typically comes with outsourcing your marketing, you can ask for case studies of previous work and find a marketing agency or freelancer who has worked with similar businesses or in a similar industry. Working with a partner that is tried and tested will ensure your relationship and the results are more predictable.

10. Focus On What You're Good At

Business founders are entrepreneurial and inquisitive by nature and will read articles and do research before making the decision to outsource marketing efforts. Despite this, it is still very rare for a single person to have the hybrid of skills to be able to market their business efficiently and effectively without other aspects of the business being hampered. By outsourcing your marketing you save on all of the time it takes trying to learn the entire Internet marketing field yourself and allows you to focus on what you're good at.


How to Generate Leads Online, The Easy Way

Lead generation describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing a sales pipeline. Recently, the buying process has changed, and business owners need to find new ways to reach out to potential customers and increase sales.

 

 

 

1. Blog for Your Business
Blogs are trendy right now and millions of people worldwide have a blog, whether it’s for business or personal use. Get in the know, write a blog and watch your leads grow!

 

 
2. Create an EBook as a lead generation tactic
To really get people enticed to use your business/service you should create an EBook, this EBook can include business pursuits, how beneficial your business is, etc. Overall, you can include anything you like in an EBook. This can be used as a freebie to visitors, offered after a trial with the business/service.

 

 
3. Send Out Newsletters to Mailing Lists
Another tip to generate leads is to create business newsletters, these give readers an insight of who you are as a business and sparks key interests. This newsletter can be weekly or monthly but none the less it will help increase your sales and leads value.

 

 
4. Include Visuals
The visuals you can include are infographics, videos and business portfolios. These are beneficial as it makes your business look fun and modernised. Photos and videos are great but to be superior it is important to add diagrams and insightful business knowledge. Show that you are not just a text based business.


Viral Marketing – The Key Factors For ‘Going Viral’

Wondering how your company can benefit from Viral Marketing?

These ten steps will set you on your way to ‘going Viral’.

Step 1: Appreciate The Meaning Of “Going Viral”

What does it mean to go viral? Going viral is when an image, video, piece of information is circulated rapidly and widely across the Internet.
Content on your website could very well go viral and if you implement this step your content could potentially be seen by millions of people.

Step 2: Understand The Limits Of Going Viral

Before getting too optimistic about your viral marketing campaign, you must first understand the limits of going viral.
Not everything you create will go viral, but after each campaign, you will learn the best ways to optimize your content for better results going forwards.

One share doesn’t make a viral.

Step 3: Know Your Target Audience

In order to go viral you must start understanding who you are targeting. What do your target audience like? What are they most responsive to?
A good tip to take forward- find relevant respected advocates who already have a vast following of your target audience to support and share your content. Reach out.

Step 4: Offer Incentives For Customers

Content based marketing goes hand in hand with viral marketing. Offer valuable information; best practices in your industry, warning of threats to your business sector or How-To guides with instructional content.
Promotional campaigns also add to your viral marketing potential. Contests offering a discount or free valuable material are great incentives which boost your potential of going viral.

Step 5: Make Sure People Can Find Your Content

Once you have established your viral marketing idea, it is necessary to plan how your campaign will be shared. This means you need a strategy for your content to be amplified.
One tip to take forward could be adding a call to action in your content asking people to share, comment or like the post.

Google is the main search engine on the web right now so it's important to get your business optimised so your content is easily accessible. Not sure how to do this? Take a look at our blog post on search engine optimisation (SEO).

Step 6: Make Yourself Known

It is vital that your content is correctly optimised for search engines and is easily accessible to your target audience. Remember that your competitors are also ranking for the same keywords and targeting the same audience as your business. This further highlights the necessity to be unique. A call to action will increase the likelihood of engagement and on social network sites; more engagement means more impressions. Make sure you are on the first page of google as customers are less likely to find you if you are on page 10.

Google Adwords is a great way of doing this. Take a look at our tips on how to improve your Adwords campaign.

Step 7: Utilise Trusted Channels

Your campaigns won’t always go viral so it’s imperative to ensure your content is constantly being published and promoted on trusted channels.

Try and reach out to popular websites and bloggers who have an influence on your target audience. If your content is seen on a trusted and well respected channel it further validates its quality and increases your viral potential.

Step 8: Don’t Overdo Promotions

There is a fine line between promotion and spam. Ensure you are subtle with promotion and not force-feeding content into the face of your customers.

Try and space out your promotional material so you are only implementing viral marketing periodically.Avoid negative responses by retaining the element of surprise with your viral marketing.
If your followers realise you are trying to go viral you’ll notice an immediate decrease in amplification. So be sure to implement step 8 when planning your viral marketing campaign.

Step 9: Fine Timing

Timing is key when creating a viral marketing campaign. When sharing you campaign online make sure you have researched your target market and their most active period online.
Knowing this information is important as it constantly varies as your following grows.
Using online tools like Google Webmaster can help with your initial research and guide your planning process. Results will be completely different for every business so make sure you know yours.
Once you know your target audience’s most active period you can then publish posts at these times and increase the chance that your viral marketing campaign will be successful.

Timing can make or break a promotion.

Step 10: Optimise for conversions

Certify that your viral marketing results in leads and sales.

Ultimately, implementing viral marketing is time and money invested and any investment requires a monetary return.

Be available on every platform and accessible via all standard methods (Phone, email, Fax) as well as on all social media platforms (LinkedIn, Twitter, Facebook, YouTube, Pinterest, etc).
Take a look at all the social media platforms your business can benefit from.

The validity of your planning will result in highly qualified leads engaging with your content with conversations registering interest and people purchasing your product or service.


Why use PPC to Market Your Business?

Per Per Click or PPC is a mode of advertising used to generate leads on your websites, grow customer base and improve your paid advertising efforts all together.

When businesses use PPC a small fee is paid if the advert was clicked on. This is also known as Cost Per Click (CPC).

Researchers found that PPC is extremely cost effective, as advertisers only pay once their ad is clicked. Advertisers are offered a means of putting their message across on posts, attracting new leads and specifically seeking out their product. Searchers reveal their intent through what they browse online.

This form of advertising is excellent for search engines. Like mentioned earlier a small fee is paid if an advertisement is found through the ad network. Profit will be made either way and it will increase visits as well as the level of engagement made on each advertisement where this will be presented on search engines or through social media sites.

Your customer base will definitely grow if you use the right keywords!! Always be sure to target people who are active searchers of your product/services. The more targeted your keywords are the more response the more clicks you are like to get on your ads.
How to Create a Successful PPC Campaign:

• Add relevant PPC keywords
• Negative keywords?! – Adding negative keywords improves the relevance to your campaign, prevents distractions and reduces the amount of spend
• Splitting your Ad groups – Like the 2 previous points, splitting ad groups can help users search become more relevant but it will also help you improve the CTR and quality score. Your landing page will be targeted towards future visitors.
• Definitely, definitely, definitely review your PPC keywords! This includes looking over the PPC keywords that make the most profit, getting rid of the keywords that are under-performing.
• Refine your landing page – Modify your content and CTA to boost conversion rate, make your landing page appear more persuasive.
• Always optimise your methods to increase ROI and get more customers.

TIP: Do Not Send All Your Traffic To The Same Page!

In this part of the blog Coretium Media will be talking about how to improve your performance on AdWords.

To Improve This You Should:

• Use scatter plots as an example; this is crucial evidence as you can see your ROI and spot differences in your business efforts.
• You should add context using segmentation. By segmentation I mean the comparisons between the trends/patterns made according to your service. The trends assessed across different groups.
• Plot the relationships made in your results. This will add further confirmation to the patterns explored in the world of search and allow you to focus your advertising where it's needed most

If you would like us to handle your PPC campaigns, click here to find out how we can increase you business.

Thank you for reading, feel free to check out our other articles!


BOOST YOUR BRAND: SEARCH MARKETING OR SOCIAL MEDIA?

Looking for ways to boost your brand?

Traditional marketing efforts such as television and magazine ads are becoming less and less effective to boost your brand, as more people turn to the Internet to find out all they need to know. Today, successful companies are utilising digital media strategies via social media marketing and search engine marketing including pay per click to advertise their brand.

The common question is, out of search or social media, which digital marketing strategy is most effective to boost your brand?

The answer is both…

WHAT IS SOCIAL MEDIA MARKETING?

Social media marketing involves creating content and relationships on social sites.

Valuable content is used to encourage readers to share it across their own social networks. Relationships can boost your brand through establishing connections and nurturing engagement towards business goals.

The result is a highly effective, electronic word of mouth campaign, whereas search engine marketing utilises keywords, pay per click and user activity to gain attention.

Using both social media marketing and search engine marketing to boost your brand has consistently been proven to be the grounding of any successful digital marketing strategy.

BUT… It’s vital you know what you’re doing.

Social media marketing paired with search engine marketing is not necessarily as easy as utilising keywords and backlinks on your website or posting a picture or write up of your brand on Facebook or Twitter. There is a definite strategy to search engine or social media marketing, so with that in mind, here are a few helpful tips to boost your brand and make it a success.

MAKE YOUR WEBSITE MOBILE FRIENDLY

Every business should have a mobile responsive website to make sure that sales opportunities are not missed. With the huge numbers of smartphone/tablet users worldwide, any digital marketing strategy that ignores the importance of a mobile friendly experience is doomed to failure.

GET SOCIAL

The majority of your potential customers are on social media sites like Facebook. This gives you an excellent opportunity to interact with these people. Taking advantage of social media ads is a low cost way to target a specific audience but you don’t have to utilise paid ads in your social media marketing strategy.

You could opt to spend time and effort in creating shareable content that engages your audience and widens your reach without paid ads. Be sure to make your content engaging enough that it will not only interest the reader, but will motivate them to share as well.

PAY PER CLICK

Google’s Adwords is something to considering if you’re looking at combining a social media marketing strategy with search engine marketing. However, pay per click can be a waste of money if you don’t know what you’re doing. Consider hiring an expert for pay per click marketing, or train yourself up through Google’s online courses.

HIGH-QUALITY BACKLINKS

When considering search engine marketing in your digital marketing strategy, quality backlinks should be a large part of your focus. The recent changes on Google have made focusing on quality backlinks more important than ever.

A low-quality backlink will prevent you from a high rank on Google for your keywords. Think about approaching quality niche related blogs and asking to write a guest post with a link back to your website.

BLOGS

Today’s consumers have painfully low attention spans. Few people are willing to read multiple paragraphs, which makes blogs an excellent way to provide descriptions of your products and services and a good addition to your digital marketing strategy. In addition to this it gives you the ability to add links to social networks assisting with your social media marketing.

BOOST YOUR BRAND WITH DIGITAL MARKETING

Utilising social media marketing and search engine marketing, including pay per click, in your digital marketing strategy will serve to ensure you boost your brand and maintain it’s visibility in search engine results and in the social media landscape.

If you are not maximising your online presence through multiple channels, then it’s time to rethink your marketing strategies.

Do you use social media to boost your brand?

Is your search engine marketing campaign demonstrating a return on investment for your business?

Image courtesy of: Fidelitas Development