Why use PPC to Market Your Business?

Per Per Click or PPC is a mode of advertising used to generate leads on your websites, grow customer base and improve your paid advertising efforts all together.

When businesses use PPC a small fee is paid if the advert was clicked on. This is also known as Cost Per Click (CPC).

Researchers found that PPC is extremely cost effective, as advertisers only pay once their ad is clicked. Advertisers are offered a means of putting their message across on posts, attracting new leads and specifically seeking out their product. Searchers reveal their intent through what they browse online.

This form of advertising is excellent for search engines. Like mentioned earlier a small fee is paid if an advertisement is found through the ad network. Profit will be made either way and it will increase visits as well as the level of engagement made on each advertisement where this will be presented on search engines or through social media sites.

Your customer base will definitely grow if you use the right keywords!! Always be sure to target people who are active searchers of your product/services. The more targeted your keywords are the more response the more clicks you are like to get on your ads.
How to Create a Successful PPC Campaign:

• Add relevant PPC keywords
• Negative keywords?! – Adding negative keywords improves the relevance to your campaign, prevents distractions and reduces the amount of spend
• Splitting your Ad groups – Like the 2 previous points, splitting ad groups can help users search become more relevant but it will also help you improve the CTR and quality score. Your landing page will be targeted towards future visitors.
• Definitely, definitely, definitely review your PPC keywords! This includes looking over the PPC keywords that make the most profit, getting rid of the keywords that are under-performing.
• Refine your landing page – Modify your content and CTA to boost conversion rate, make your landing page appear more persuasive.
• Always optimise your methods to increase ROI and get more customers.

TIP: Do Not Send All Your Traffic To The Same Page!

In this part of the blog Coretium Media will be talking about how to improve your performance on AdWords.

To Improve This You Should:

• Use scatter plots as an example; this is crucial evidence as you can see your ROI and spot differences in your business efforts.
• You should add context using segmentation. By segmentation I mean the comparisons between the trends/patterns made according to your service. The trends assessed across different groups.
• Plot the relationships made in your results. This will add further confirmation to the patterns explored in the world of search and allow you to focus your advertising where it's needed most

If you would like us to handle your PPC campaigns, click here to find out how we can increase you business.

Thank you for reading, feel free to check out our other articles!


BOOST YOUR BRAND: SEARCH MARKETING OR SOCIAL MEDIA?

Looking for ways to boost your brand?

Traditional marketing efforts such as television and magazine ads are becoming less and less effective to boost your brand, as more people turn to the Internet to find out all they need to know. Today, successful companies are utilising digital media strategies via social media marketing and search engine marketing including pay per click to advertise their brand.

The common question is, out of search or social media, which digital marketing strategy is most effective to boost your brand?

The answer is both…

WHAT IS SOCIAL MEDIA MARKETING?

Social media marketing involves creating content and relationships on social sites.

Valuable content is used to encourage readers to share it across their own social networks. Relationships can boost your brand through establishing connections and nurturing engagement towards business goals.

The result is a highly effective, electronic word of mouth campaign, whereas search engine marketing utilises keywords, pay per click and user activity to gain attention.

Using both social media marketing and search engine marketing to boost your brand has consistently been proven to be the grounding of any successful digital marketing strategy.

BUT… It’s vital you know what you’re doing.

Social media marketing paired with search engine marketing is not necessarily as easy as utilising keywords and backlinks on your website or posting a picture or write up of your brand on Facebook or Twitter. There is a definite strategy to search engine or social media marketing, so with that in mind, here are a few helpful tips to boost your brand and make it a success.

MAKE YOUR WEBSITE MOBILE FRIENDLY

Every business should have a mobile responsive website to make sure that sales opportunities are not missed. With the huge numbers of smartphone/tablet users worldwide, any digital marketing strategy that ignores the importance of a mobile friendly experience is doomed to failure.

GET SOCIAL

The majority of your potential customers are on social media sites like Facebook. This gives you an excellent opportunity to interact with these people. Taking advantage of social media ads is a low cost way to target a specific audience but you don’t have to utilise paid ads in your social media marketing strategy.

You could opt to spend time and effort in creating shareable content that engages your audience and widens your reach without paid ads. Be sure to make your content engaging enough that it will not only interest the reader, but will motivate them to share as well.

PAY PER CLICK

Google’s Adwords is something to considering if you’re looking at combining a social media marketing strategy with search engine marketing. However, pay per click can be a waste of money if you don’t know what you’re doing. Consider hiring an expert for pay per click marketing, or train yourself up through Google’s online courses.

HIGH-QUALITY BACKLINKS

When considering search engine marketing in your digital marketing strategy, quality backlinks should be a large part of your focus. The recent changes on Google have made focusing on quality backlinks more important than ever.

A low-quality backlink will prevent you from a high rank on Google for your keywords. Think about approaching quality niche related blogs and asking to write a guest post with a link back to your website.

BLOGS

Today’s consumers have painfully low attention spans. Few people are willing to read multiple paragraphs, which makes blogs an excellent way to provide descriptions of your products and services and a good addition to your digital marketing strategy. In addition to this it gives you the ability to add links to social networks assisting with your social media marketing.

BOOST YOUR BRAND WITH DIGITAL MARKETING

Utilising social media marketing and search engine marketing, including pay per click, in your digital marketing strategy will serve to ensure you boost your brand and maintain it’s visibility in search engine results and in the social media landscape.

If you are not maximising your online presence through multiple channels, then it’s time to rethink your marketing strategies.

Do you use social media to boost your brand?

Is your search engine marketing campaign demonstrating a return on investment for your business?

Image courtesy of: Fidelitas Development


Some amazing buildings

Minimalism and geometric.

When you are alone for days or weeks at a time, you eventually become drawn to people. Talking to randos is the norm. I’ll never forget the conversation with the aquarium fisherman, forest ranger, and women at the Thai market. It’s refreshing to compare notes on life with people from vastly different backgrounds.

When you meet fellow travelers, you’ll find they are also filled with a similar sense of adventure and curiosity about the world. Five days of friendship on the road is like five months of friendship at home. It’s the experiences that bond you together, not the place. A rule I followed that worked well: be the first to initiate conversation. I met some incredible people by simply being the first to talk.

Long term travel is different than a luxury vacation. The point is to see the world, not stay in a 5-star hotel. During the trip, I stayed on a strict budget. The goal was to spend no more than $33 per day on accommodations. After a year, I was able to spend only $26.15 per day by booking through HostelWorld and Airbnb. When I wanted to meet people, I’d stay in a shared room at a hostel. When I wanted to be alone, I’d book a private room with Airbnb.

Take the cost of your rent or mortgage + food per month and divide it by 30. This is how much it costs per day to live at home. You will find that it’s possible to travel the world for roughly the same amount. Or, if you live in an expensive city like San Francisco, far less.

An universal language.

I was surprised how many people spoke English (apparently 1.8 billion people worldwide). Places where English was less prevalent, I made an effort to learn a handful of words and phrases in the local language. Even though it’s passable, I do desire to learn another language fluently. You can only take the conversation so far when all you can say is: “¿Esto contiene gluten?”

It’s possible to communicate a lot without saying a word. For instance, I left my phone at a restaurant in Chile. I pointed at the table where I was sitting, put my hand to my ear like a phone, then shrugged — 2 minutes later, my phone had been retrieved.


Working from your home?

01. Wake up at the same time every day.

Naturally, my first impression of these headphones is based off of the look of them. They have a classic over-the-ear style that is highlighted by a blue LED light that indicates the power for the noise canceling. The padding on the ear pieces seems adequate for extended usage periods.

They are wired headphones, but the 3.5mm stereo mini-plug cable is detachable. Something else I noticed right of the bat was the very nice carrying case that comes with them. It has a hard plastic exterior with a soft cloth interior that helps to protect the surface of the headphones from scratches. I never truly appreciated cases for headphones until I started carrying them from place-to-place. Now I can’t imagine not having a case.

It’s funny — the thing I feared would take away my “freedom” is the one thing that has allowed me to have it.

Joelle Steiniger

02. Have a routine when you wake up.

Once I gave the headphones a thorough once-over exam, I tried them on. As I mentioned, they have a classic over-the-ear style and just looking at them, the padding on the ear pieces seem adequate and the peak of the headband seemed to be a bit lacking, but you don’t really know comfort unless you try on the product. So, I slipped the headphones on and found them to be exquisitely comfortable. In order to test how voices sounded, and the overall art of sound mixing, I pulled up Netflix on my iPad Air 2 and watched a few minutes of a movie to hear all the nuances of the film. None of them were lost. In fact, I ended up hearing sounds that I hadn’t heard before. Echoes…birds chirping…wind blowing through trees…breathing of the characters…it was very impressive what the headphones ended up bringing out for me.

I’d start my day by checking email, Twitter, Facebook. Reading the “news”. I’d look at my to-do list and start working on something.

03. Plan your workout time — stick to it.

Now that I had the headphones on my head, I was finally ready to plug and play some music. I plugged the provided cable into the jack on the headphones and then the one on my iPhone 6. Then I called up Pandora. I tend to have a very eclectic music purview and have many stations set up for different moods. From John Williams to Fallout Boy, the sound quality of these headphones was remarkable. There is an amazing depth of sound and incredible highs and lows that make listening to music a truly breathtaking experience.

In order to test how voices sounded, and the overall art of sound mixing, I pulled up Netflix on my iPad Air 2 and watched a few minutes of a movie to hear all the nuances of the film. None of them were lost. In fact, I ended up hearing sounds that I hadn’t heard before. Echoes…birds chirping…wind blowing through trees…breathing of the characters…it was very impressive what the headphones ended up bringing out for me.

Distractions aside, there was no real rhyme or reason to my workflow. The not-so-fun (but necessary) stuff kept getting neglected.

04. Call it a night.

Now that I had the headphones on my head, I was finally ready to plug and play some music. I plugged the provided cable into the jack on the headphones and then the one on my iPhone 6. Then I called up Pandora. I tend to have a very eclectic music purview and have many stations set up for different moods. From John Williams to Fallout Boy, the sound quality of these headphones was remarkable. There is an amazing depth of sound and incredible highs and lows that make listening to music a truly breathtaking experience.

In order to test how voices sounded, and the overall art of sound mixing, I pulled up Netflix on my iPad Air 2 and watched a few minutes of a movie to hear all the nuances of the film. None of them were lost. In fact, I ended up hearing sounds that I hadn’t heard before. Echoes…birds chirping…wind blowing through trees…breathing of the characters…it was very impressive what the headphones ended up bringing out for me.


3 Lazy Ways to Increase Your Brand Awareness

 

  1. Increase engagement online

The number one thing that marketers will get you to do is to increase engagement online, this is a simple way to get traffic to your site and create conversations with potential customers. This will help you out with brand awareness!

 

The engagement can be anything from liking, commenting or sharing someone’s post on social media. Starting conversations on different social media channels as well as Q&A forums. You can even join Facebook, Twitter or LinkedIn groups to showcase your products online. The groups also show that your target market is interested in socialising online and what you are selling.

 

  1. Monthly Newsletters

Keep current customers up to date by sending monthly newsletters via email. From this, you can see what customers are interested in, receive feedback and improve email open rates by as much as 64% or more. You can also use email to promote new products and keep in contact with buyers regarding their experience with your product.

 

When you compose these monthly newsletters you will begin to see a pattern. You can identify what time of the day your newsletters are opened, whether the content is enticing enough through the view of open rates. This is also a nice gesture as you are keeping people updated.

 

  1. Promotion on social media

Emails are good but in order to get business going you should definitely use social media! The benefits of social media are that anyone anywhere can see your posts and contact you.

 

Social media is essential for any business to have. When it comes to promotion you should post on every social media platform out there. This allows you to increase website traffic, following and engagement across all posts.

 

Written by Jessie Prentice