DISPLAY ADVERTISING: 5 COMMON MISTAKES & HOW TO FIX THEM

Are you currently investing in display advertising and want to understand how to improve your campaigns?

Marketing has seen a huge revolution in recent years. Significant changes have now been made by businesses of all sizes in their marketing landscapes, with most having had to completely rethink and change their previous strategies to accommodate the influx of new methods of effectively reaching their customers, such as display advertising.

These intelligent and multi-faceted approaches offer a wonderful opportunity to engage with potential and existing customers unrivalled by traditional marketing techniques, which were limited in terms of interaction, both customer to business, and vice versa.

This type of advertising is an effective and powerful way to get your brand's message across to a captive demographic. Versatile and targeted, with boundless opportunities to reach your audience and encourage them to increase spend and return to spend again.

Despite these almost unlimited capabilities, however, some businesses are still struggling to implement display advertising into their business efficiently. So where are they going wrong? And what makes truly effective adverts?

1. Is It Eye-Catching Enough?

Any good online marketing specialist knows that to stand out from the background noise of the Internet, your advert needs to be pretty hard to ignore. Effective adverts take advantage of the pages they're likely to feature on in a complimentary and covert way and they also take into account their surroundings and audience and work in a shrewd, insightful way for maximum results.

2. The Pitfall Of Ignoring Analytics

It's vital to check that what you are doing is as effective as possible in every way.

As well as having effective adverts, click through rate and reach are vital. You don't simply want people to see your advert, you want them to connect with it and ultimately make a purchase. A few factors come into play including positioning, colours used, photography, even copy; all things an online marketing expert can help with.

3. Brand Identity

Display advertising is about more than simply flogging a product or service. It's about brand recognition and return. Keeping your business at the forefront of customer's minds in your industry is absolutely vital.

Don't forget to keep your brand clear and visible at all times – and develop an advertising style that is instantly identifiable as yours. A good online marketing specialist can help you with this.

4. Seeing Past Display Advertising

An effective advert is just the beginning. The quality of the website customers are directed to really is the key to keeping them on board – if they don't like what they see when they arrive on your site, then your advertising efforts may have been in vain.

Once your display advertising has done its job, your responsibility continues to keep that customer engaged and interested enough to stay and to spend, so keep your website well-maintained, well-designed and up to date.

5. Changing It Up

Some businesses employ the same strategy for months on end, rarely updating the information and advertising they are putting in front of their customers. However, this attitude could be wasting a lot of money and preventing these businesses from making more.

Change your campaign and strategy according to analytics, move with trends and even make use of a marketing specialist to explore new, more direct avenues for display advertising other than Google and the other big players.


8 Email Marketing Tips For Effective Campaigns

How can you start making the most of your email marketing campaigns?

For businesses, traditional postal messages or 'snail mail' is almost certainly a thing of the past for communicating with potential clients. Judging from the search term 'email marketing' costing £20 for each time someone clicks; it certainly is a profitable business.

So how does your business communicate effectively through email marketing?

These 8 email marketing tips will help to ensure your business emails will be opened, clicked and responded to.

1. Effective Subject lines

Your email subject line is the first thing a recipient will see, so it needs to be relevant and engaging. According to mailchimp, "boring is better" so don't feel the need to grab the readers attention with unnecessary CAPITAL LETTERS as they don't look appealing and often are sent to the junk or trash.

2. Keep Your Message Short

According to recent figures, 53% of emails are opened on mobiles and tablets. What implications does this have on the content of your email? Your email content should be short and straight to the point. If the recipient is receptive to your message they will know in the first 2 sentences.

3. Direct Traffic Through E-mail Clicks

Your email marketing campaign should have a clear call to action. If you want the recipient to get to know your business, you should embed links to your contact page and discuss the benefits for them to click through that link. Make sure whatever they click is unambiguous and transparent. EG Click here to download our E-book for increasing business profits. Linking images is a good way to increase clicks on emails, however if they don't lead to a relevant page for the user, it's as good as nothing.

4. Consistency Is Key

Using email automation you can create a schedule that will apply to all your lists. Depending on where the contact has subscribed, they should be sent a set of emails that are relevant to what they are interested in. This way, you can vastly reduce your unsubscribe rate.

5. Optimise Your Campaign

There is no set formula for people. This is a fact of life as every human being is an individual. Although facts and figures can help you on your way to creating an effective email marketing campaign, this still does not guarantee immediate success. Measure your email opens, clicks and interactions and make small tweaks to see what affect they have. Are your audience more receptive in the afternoons? If so, you should send the most important emails in the afternoon.

6. Personalise Your Message

If you have a list of people who have subscribed to your newsletter or blog then they would have taken time out of their busy schedules to give you some personal details. Just through simple tactics like including their name in the subject line has proven to increase email open rates by up to 20%.

7. Watch Your Tone

As a business owner, you can be forgiven for thinking that your emails must all follow a strict professional tone. Moreover, contrary to what you may have been taught, emails can be personal, light-hearted, cheerful and informal. Informal e-mails tend to get the best response rate as people don't have to put too much thinking into a formal response. This is particularly effective when selling through email marketing.

8. Be Helpful

Highlight an issue that you can help with. Providing a problem and a solution gives the reader a choice as to whether they would prefer to stick with the problem they have or use the solution you have provided. If your email provides value then your list will continue to grow with minimal unsubscribes.

With these 8 email marketing tips, your email campaigns will be more effective in generating leads, brand awareness and increasing profits. Let us know how you found these email marketing tips in the comments below.


Top Deejay Headphones

First impressions.

Many years ago, I worked for my parents who own a video production company. Because it is a family business, you inevitably end up wearing many hats and being the czar of many different jobs. I mainly managed projects and worked as a video editor. On production, there were times that I was called on to work as an audio tech and was made to wear headphones on long production days. In those days, having a really good set of headphones that picked up every nuance of sound was essential to making sure the client got what they needed. Many years ago, I worked for my parents who own a video production company. Because it is a family business, you inevitably end up wearing many hats and being the czar of many different jobs. I mainly managed projects and worked as a video editor. On production, there were times that I was called on to work as an audio tech and was made to wear headphones on long production days. In those days, having a really good set of headphones that picked up every nuance of sound was essential to making sure the client got what they needed.

Naturally, my first impression of these headphones is based off of the look of them. They have a classic over-the-ear style that is highlighted by a blue LED light that indicates the power for the noise canceling. The padding on the ear pieces seems adequate for extended usage periods.

They are wired headphones, but the 3.5mm stereo mini-plug cable is detachable. Something else I noticed right of the bat was the very nice carrying case that comes with them. It has a hard plastic exterior with a soft cloth interior that helps to protect the surface of the headphones from scratches. I never truly appreciated cases for headphones until I started carrying them from place-to-place. Now I can’t imagine not having a case.

It’s safe to say that because of my unique professional experiences, I’ve tested out a lot of headphones.

John Williams

A perfect fit.

Once I gave the headphones a thorough once-over exam, I tried them on. As I mentioned, they have a classic over-the-ear style and just looking at them, the padding on the ear pieces seem adequate and the peak of the headband seemed to be a bit lacking, but you don’t really know comfort unless you try on the product. So, I slipped the headphones on and found them to be exquisitely comfortable. In order to test how voices sounded, and the overall art of sound mixing, I pulled up Netflix on my iPad Air 2 and watched a few minutes of a movie to hear all the nuances of the film. None of them were lost. In fact, I ended up hearing sounds that I hadn’t heard before. Echoes…birds chirping…wind blowing through trees…breathing of the characters…it was very impressive what the headphones ended up bringing out for me.

Quality.

Now that I had the headphones on my head, I was finally ready to plug and play some music. I plugged the provided cable into the jack on the headphones and then the one on my iPhone 6. Then I called up Pandora. I tend to have a very eclectic music purview and have many stations set up for different moods. From John Williams to Fallout Boy, the sound quality of these headphones was remarkable. There is an amazing depth of sound and incredible highs and lows that make listening to music a truly breathtaking experience.

In order to test how voices sounded, and the overall art of sound mixing, I pulled up Netflix on my iPad Air 2 and watched a few minutes of a movie to hear all the nuances of the film. None of them were lost. In fact, I ended up hearing sounds that I hadn’t heard before. Echoes…birds chirping…wind blowing through trees…breathing of the characters…it was very impressive what the headphones ended up bringing out for me.


3 Digital Retail Trends to Watch Out For In 2017

We’ve survived Black Friday, Christmas and The Boxing Day sales. Now it’s time to survive the New Year!

 

How can you survive? You can survive by checking out these 3 tips below…

 

 

  1. Social Shopping

 

In the past 2 years, we’ve seen the release of “Apple Pay” and Android pay. It is found that mobile wallets are used by 92% of tablet and device users. Also, consumers spend more time on browsers of mobile devices rather than mobile apps and computer search. Mobile commerce will definitely be huge in 2017.

 

Social Media plays a massive part in the decisions consumers make so it would be beneficial to keep up to date with social media trends and acknowledge a vamp up of marketing plan to increase sales.

 

Facebook is planning to add “Facebook Pay” on the books, what will you do?

 

 

  1. User Experience

In mid-2017, it is predicted that review forums such as “Trust Pilot’” and “Yahoo Reviews” will allow you to upload review videos and video chat to show user experience on another level.

 

Everyone loves to check a review before they purchase a product so sharing your thoughts over video chat will definitely help people who are in a rut.

 

As well as this, the tool of online reviewing will increase website ranking by a mighty 67%!

 

Who would want nothing more?

 

 

  1. Infographics encourages the idea of “Virtual Retail”

 

Using infographics enables customers to digest information in an image type format. In 2017, online infographics will be improved by the design of 4D images of the products and visual animation. This will show customers how the product chosen will appear. You will be able to see what a “ribbed burgundy midi dress” will look like on your body shape.

 

 

Overall, you should always be on the lookout for digital trends and you should always try to better yourself through the use of social media and online domestics.

 

 

If you would like to know more, feel free to check out our other digital marketing articles. Thank you for reading!

 

 

Written by Jessie Prentice


10 CREATIVE WEBSITE IDEAS TO HELP PROMOTE YOUR BRAND

Finding it difficult to come up with website ideas?

Websites are now fundamental to all businesses and help establish brand image and online presence. In today’s world, your website is your shop window.
If you’re struggling to think of any website ideas for your brand, then these 10 concepts should help inspire you.

1. A REVIEW SITE
If you’re business sells a variety of online products, you could create a review website and write about each of your products, compared to your competition. Providing your expertise could also position you as a thought leader – someone with influence in your industry. Your opinion will begin to matter and people will look for your approval before making a purchase.

2. A HOW-TO-DO-SOMETHING WEBSITE
A training or tutorial based website. For example, if you are a mechanic, you could create a website and upload a series of videos demonstrating how to correctly change different car components.
Or if your specialism is in digital marketing, then provide free resources about solving common problems people experience in online marketing.

3. DIRECT SELLING
Link your website directly to your paypal account and allow people to buy a small scale of your product/service instantly. For instance, your company sells packs of pens for £10; allow people to buy 1 pen for £2. You may find a lot of unexpected added sales using this process as spending £2 is a lot easier than spending £10!

4. QUESTION-BASED BLOG
Allow people to ask you questions about your business, niche or industry and give them your expert advice and knowledge. Users can visit multiple times while participating in conversations and discussions, which can establish trusting business relationships. After this transaction of information, they would feel more comfortable with a monetary transaction.

5. POLLS AND SURVEYS WEBSITE
Create a site with polls and surveys and allow people to anonymously express their feelings. Unsurprisingly, people are 70% more likely to answer honestly if they can remain unnamed. This could be about your products, or previous service experiences. Find out what you are doing well and equally what you aren’t doing so well.

6. RESOURCE LIST SITE
Network with other companies in similar markets and provide a directory for people who need that service or product. A reputable recommendation can do wonders for your reputation and also builds a relationship with potential business partners. If you are a small company or a recent start up, this could be an excellent way of promoting your brand and getting your name out there!

7. HOW WAS YOUR DAY SITE
Website ideas that allow consumers to express opinion can be tough to moderate, as undoubtedly you will get a good number of people speaking negatively of something. Creating a site where people can rant and complain about previous bad experiences regarding a similar product or service can also be valuable to your business thought.
Allow comments to be liked, shared via social networks and commented on, and you take on board other’s mistakes and avoid them yourself. This creates a caring brand image and shows that you are emotive about how the customer feels.

8. IT’S A LONG STORY BLOG
Write an interesting story of your life and how you came to be where you are today, then post it in weekly segments on a blog on your website. People may be inspired to read about your past experiences and the factors that have influenced your decisions to eventually start your own business. Include key achievements and failures – this way people will not only support your brand, but also you as an individual. Don’t skip a single detail.

9. FUNNY CLIPS WEBSITE
Every so often, upload a funny GIF, picture or video clip you’ve seen during the week. Show your audience that you aren’t a robot and that you still find things funny and share them with your website visitors. Website ideas based around humour can be tricky, but if people can relate to you and your brand then they are much more likely to remember the products and services you’re selling.

10. COMPILATION BLOG
The final website idea is to create a site that compiles everything of a certain niche. It could be videos, photos and sound clips. There is no particular reason for this, it is just something interesting to see on your website compared to boring text, irrelevant slogans and pictures. Show that there is more about you than procedures and facts and people will visit again next week and see what else you have to offer.
TURN YOUR WEBSITE IDEAS INTO REALITY

Now that you are aware of many different website ideas, it’s time to put pen to paper and thoughts to action. To know and not do, is the same as to not know.
Designing and developing a new business website can be a difficult, time consuming and painful endeavour, so it’s probably best left to specialists. That being said, you can make their life easier by deciding on one of the website ideas above, thinking about the content you want to publish, drawing wire-frames and writing a website specification.
Are any of these website ideas suited to your business?
Can you think of any other website ideas that you could use?