I was recently quoted as saying, I don't care if Instagram has more users than Twitter. If you read the article you’ll note there’s a big “if” before my not giving of said thing.
Of course, I am trivializing what Instagram is to many people. It’s a beautifully executed app that enables the creation and enjoyment of art, as well as human connection, which is often a good thing. But my rant had very little to do with it (or with Twitter). My rant was the result of increasing frustration with the one-dimensionality that those who report on, invest in, and build consumer Internet services talk about success.

Numbers are important. Number of users is important. So are lots of other things. Different services create value in different ways. Trust your gut as much (or more) than the numbers. Figure out what matters and build something good.

Trust in your intuitions

Once I gave the headphones a thorough once-over exam, I tried them on. As I mentioned, they have a classic over-the-ear style and just looking at them, the padding on the ear pieces seem adequate and the peak of the headband seemed to be a bit lacking, but you don’t really know comfort unless you try on the product. So, I slipped the headphones on and found them to be exquisitely comfortable. Once I gave the headphones a thorough once-over exam, I tried them on. As I mentioned, they have a classic over-the-ear style and just looking at them, the padding on the ear pieces seem adequate and the peak of the headband seemed to be a bit lacking, but you don’t really know comfort unless you try on the product. So, I slipped the headphones on and found them to be exquisitely comfortable.

If no one hates you, no one is paying attention. If attention is what you want for vanity, confidence, or, hell — to make a decent living — then know that it’s not instantaneous. Every single person that you’re currently paying attention to, at some point in their lives, was in your exact position.

You need to be
true to yourself

Just like every other human on the planet, I have epically awesome days and days when life just turne against me. And while I can’t stand most self-help (see: tired quotes over stock photography on Instagram), sometimes I need a little pick-me-up. And most of the time, in order to get out of a slump (because my brain leans more into math/science than anything else), I need to drop a logic bomb on my ass.

Yes, this is a long article. But here’s the thing — if you’re reading this in your inbox and are already like, “fuck this!” delete it. No hard feelings. If you’re reading this in a browser on a website, and you see how tiny the scroll-bar is because of how far you still have to scroll to get to the bottom, close this tab and go back to 140-character tidbits of advice. Still with me? Phew. Just had to weed out all the folks from points: #1, #4 and #8. Welcome friends, onward we go.

Remember to
never give up

If no one hates you, no one is paying attention. If attention is what you want for vanity, confidence, or, hell — to make a decent living — then know that it’s not instantaneous. Every single person that you’re currently paying attention to, at some point in their lives, was in your exact position. They kept at it and worked enough so that others started listening. Also know that if no one is watching, you can experience true freedom. Dance in your underwear. Write entirely for yourself. Like there’s a going-out-of-business sale. Find yourself — not in some coming-of-age hippie way involving pasta and ashrams— but in a way that helps you draw your own line in the sand for what matters and what doesn’t. Do what you want to do, just because you want to do that thing. This will build confidence that will come in handy later.

Once I gave the headphones a thorough once-over exam, I tried them on. As I mentioned, they have a classic over-the-ear style and just looking at them, the padding on the ear pieces seem adequate and the peak of the headband seemed to be a bit lacking, but you don’t really know comfort unless you try on the product. So, I slipped the headphones on and found them to be exquisitely comfortable. Once I gave the headphones a thorough once-over exam, I tried them on. As I mentioned, they have a classic over-the-ear style and just looking at them, the padding on the ear pieces seem adequate and the peak of the headband seemed to be a bit lacking, but you don’t really know comfort unless you try on the product. So, I slipped the headphones on and found them to be exquisitely comfortable.

If no one hates you, no one is paying attention. If attention is what you want for vanity, confidence, or, hell — to make a decent living — then know that it’s not instantaneous. Every single person that you’re currently paying attention to, at some point in their lives, was in your exact position. They kept at it and worked enough so that others started listening. Also know that if no one is watching, you can experience true freedom. Dance in your underwear. Write entirely for yourself. Like there’s a going-out-of-business sale. Find yourself — not in some coming-of-age hippie way involving pasta and ashrams— but in a way that helps you draw your own line in the sand for what matters and what doesn’t. Do what you want to do, just because you want to do that thing. This will build confidence that will come in handy later.


DISPLAY ADVERTISING: 5 COMMON MISTAKES & HOW TO FIX THEM

Are you currently investing in display advertising and want to understand how to improve your campaigns?

Marketing has seen a huge revolution in recent years. Significant changes have now been made by businesses of all sizes in their marketing landscapes, with most having had to completely rethink and change their previous strategies to accommodate the influx of new methods of effectively reaching their customers, such as display advertising.

These intelligent and multi-faceted approaches offer a wonderful opportunity to engage with potential and existing customers unrivalled by traditional marketing techniques, which were limited in terms of interaction, both customer to business, and vice versa.

This type of advertising is an effective and powerful way to get your brand's message across to a captive demographic. Versatile and targeted, with boundless opportunities to reach your audience and encourage them to increase spend and return to spend again.

Despite these almost unlimited capabilities, however, some businesses are still struggling to implement display advertising into their business efficiently. So where are they going wrong? And what makes truly effective adverts?

1. Is It Eye-Catching Enough?

Any good online marketing specialist knows that to stand out from the background noise of the Internet, your advert needs to be pretty hard to ignore. Effective adverts take advantage of the pages they're likely to feature on in a complimentary and covert way and they also take into account their surroundings and audience and work in a shrewd, insightful way for maximum results.

2. The Pitfall Of Ignoring Analytics

It's vital to check that what you are doing is as effective as possible in every way.

As well as having effective adverts, click through rate and reach are vital. You don't simply want people to see your advert, you want them to connect with it and ultimately make a purchase. A few factors come into play including positioning, colours used, photography, even copy; all things an online marketing expert can help with.

3. Brand Identity

Display advertising is about more than simply flogging a product or service. It's about brand recognition and return. Keeping your business at the forefront of customer's minds in your industry is absolutely vital.

Don't forget to keep your brand clear and visible at all times – and develop an advertising style that is instantly identifiable as yours. A good online marketing specialist can help you with this.

4. Seeing Past Display Advertising

An effective advert is just the beginning. The quality of the website customers are directed to really is the key to keeping them on board – if they don't like what they see when they arrive on your site, then your advertising efforts may have been in vain.

Once your display advertising has done its job, your responsibility continues to keep that customer engaged and interested enough to stay and to spend, so keep your website well-maintained, well-designed and up to date.

5. Changing It Up

Some businesses employ the same strategy for months on end, rarely updating the information and advertising they are putting in front of their customers. However, this attitude could be wasting a lot of money and preventing these businesses from making more.

Change your campaign and strategy according to analytics, move with trends and even make use of a marketing specialist to explore new, more direct avenues for display advertising other than Google and the other big players.


8 Email Marketing Tips For Effective Campaigns

How can you start making the most of your email marketing campaigns?

For businesses, traditional postal messages or 'snail mail' is almost certainly a thing of the past for communicating with potential clients. Judging from the search term 'email marketing' costing £20 for each time someone clicks; it certainly is a profitable business.

So how does your business communicate effectively through email marketing?

These 8 email marketing tips will help to ensure your business emails will be opened, clicked and responded to.

1. Effective Subject lines

Your email subject line is the first thing a recipient will see, so it needs to be relevant and engaging. According to mailchimp, "boring is better" so don't feel the need to grab the readers attention with unnecessary CAPITAL LETTERS as they don't look appealing and often are sent to the junk or trash.

2. Keep Your Message Short

According to recent figures, 53% of emails are opened on mobiles and tablets. What implications does this have on the content of your email? Your email content should be short and straight to the point. If the recipient is receptive to your message they will know in the first 2 sentences.

3. Direct Traffic Through E-mail Clicks

Your email marketing campaign should have a clear call to action. If you want the recipient to get to know your business, you should embed links to your contact page and discuss the benefits for them to click through that link. Make sure whatever they click is unambiguous and transparent. EG Click here to download our E-book for increasing business profits. Linking images is a good way to increase clicks on emails, however if they don't lead to a relevant page for the user, it's as good as nothing.

4. Consistency Is Key

Using email automation you can create a schedule that will apply to all your lists. Depending on where the contact has subscribed, they should be sent a set of emails that are relevant to what they are interested in. This way, you can vastly reduce your unsubscribe rate.

5. Optimise Your Campaign

There is no set formula for people. This is a fact of life as every human being is an individual. Although facts and figures can help you on your way to creating an effective email marketing campaign, this still does not guarantee immediate success. Measure your email opens, clicks and interactions and make small tweaks to see what affect they have. Are your audience more receptive in the afternoons? If so, you should send the most important emails in the afternoon.

6. Personalise Your Message

If you have a list of people who have subscribed to your newsletter or blog then they would have taken time out of their busy schedules to give you some personal details. Just through simple tactics like including their name in the subject line has proven to increase email open rates by up to 20%.

7. Watch Your Tone

As a business owner, you can be forgiven for thinking that your emails must all follow a strict professional tone. Moreover, contrary to what you may have been taught, emails can be personal, light-hearted, cheerful and informal. Informal e-mails tend to get the best response rate as people don't have to put too much thinking into a formal response. This is particularly effective when selling through email marketing.

8. Be Helpful

Highlight an issue that you can help with. Providing a problem and a solution gives the reader a choice as to whether they would prefer to stick with the problem they have or use the solution you have provided. If your email provides value then your list will continue to grow with minimal unsubscribes.

With these 8 email marketing tips, your email campaigns will be more effective in generating leads, brand awareness and increasing profits. Let us know how you found these email marketing tips in the comments below.


Top Deejay Headphones

First impressions.

Many years ago, I worked for my parents who own a video production company. Because it is a family business, you inevitably end up wearing many hats and being the czar of many different jobs. I mainly managed projects and worked as a video editor. On production, there were times that I was called on to work as an audio tech and was made to wear headphones on long production days. In those days, having a really good set of headphones that picked up every nuance of sound was essential to making sure the client got what they needed. Many years ago, I worked for my parents who own a video production company. Because it is a family business, you inevitably end up wearing many hats and being the czar of many different jobs. I mainly managed projects and worked as a video editor. On production, there were times that I was called on to work as an audio tech and was made to wear headphones on long production days. In those days, having a really good set of headphones that picked up every nuance of sound was essential to making sure the client got what they needed.

Naturally, my first impression of these headphones is based off of the look of them. They have a classic over-the-ear style that is highlighted by a blue LED light that indicates the power for the noise canceling. The padding on the ear pieces seems adequate for extended usage periods.

They are wired headphones, but the 3.5mm stereo mini-plug cable is detachable. Something else I noticed right of the bat was the very nice carrying case that comes with them. It has a hard plastic exterior with a soft cloth interior that helps to protect the surface of the headphones from scratches. I never truly appreciated cases for headphones until I started carrying them from place-to-place. Now I can’t imagine not having a case.

It’s safe to say that because of my unique professional experiences, I’ve tested out a lot of headphones.

John Williams

A perfect fit.

Once I gave the headphones a thorough once-over exam, I tried them on. As I mentioned, they have a classic over-the-ear style and just looking at them, the padding on the ear pieces seem adequate and the peak of the headband seemed to be a bit lacking, but you don’t really know comfort unless you try on the product. So, I slipped the headphones on and found them to be exquisitely comfortable. In order to test how voices sounded, and the overall art of sound mixing, I pulled up Netflix on my iPad Air 2 and watched a few minutes of a movie to hear all the nuances of the film. None of them were lost. In fact, I ended up hearing sounds that I hadn’t heard before. Echoes…birds chirping…wind blowing through trees…breathing of the characters…it was very impressive what the headphones ended up bringing out for me.

Quality.

Now that I had the headphones on my head, I was finally ready to plug and play some music. I plugged the provided cable into the jack on the headphones and then the one on my iPhone 6. Then I called up Pandora. I tend to have a very eclectic music purview and have many stations set up for different moods. From John Williams to Fallout Boy, the sound quality of these headphones was remarkable. There is an amazing depth of sound and incredible highs and lows that make listening to music a truly breathtaking experience.

In order to test how voices sounded, and the overall art of sound mixing, I pulled up Netflix on my iPad Air 2 and watched a few minutes of a movie to hear all the nuances of the film. None of them were lost. In fact, I ended up hearing sounds that I hadn’t heard before. Echoes…birds chirping…wind blowing through trees…breathing of the characters…it was very impressive what the headphones ended up bringing out for me.