Why Online Retailers Avoid Digital Marketing

It is found that online retailers profit the most from shares online and email, so why is digital marketing a major no?
We believe the reason for this is because the retailers don’t want to take the risk and employ someone to contribute to their business. Harsh to say, but no one likes change.
Everyone wants to praise for their hard work, why give credit to other people?

 

This is where you’re wrong, digital marketing ensures to deliver positive ROI and agree to any requirements you want to make. The person who is valued the most in this is you!
You’re the soul keeper and decision maker so what could go wrong?
Did you know that 78% of deals made purely by one person fail? This is why team work exists!
From personal experience, we can tell you that working besides others will be a good thing. Coretium Media works with 10 award winning PR professionals and sales have been going through the roof!
We have the ability to promote client work as well as promote ourselves, it’s a 2 way street.
Overall, digital marketers can vamp up your website views, raise your engagement by 82% and allow more opportunities for your business. It will definitely open your business doors to new online strategies and positive results.
What can be better than that?
Another fun fact, online advertising has been around since 1978 with the first spam email being produced! We found out this fact from our good friend Darius Muresan at Smarketer who has recently created an infographic on the history of online advertising.
If you want to find out more about how digital marketing can be tailored for you then check out our other articles!

 

Written by Jessie Prentice


Increase Online Retail Sales through Tropical Topics

Did you know that a record one in four pounds was spent online during last month's Black Friday...

 

Do you want to set a record like this for the January sales? Do you want increase sales by the thousands through the use of trending topics?

 

Then carry on reading this article...

 

At Coretium Media, we believe that digital marketing is the best way to get your online sales going.“Drink for Good” released a statement back in January which said that “Digital marketing benefited us massively when we were at low point of sales because of the different content promotion methods used within and digital marketing enabled us to be more targeted.

 

We found out what topics our target market were most interested in, what hashtags were trending and it’s really paid off".

 

Do you want to benefit your customers and target the right people for your online retail business?

 

We did this for our client Tonya Brown who has become popular in the semi-permanent makeup world!

 
We benefited her by creating a digital marketing plan, including any requirements she had.

 

We began work on her social media accounts, increasing monthly customer engagements. We increased sales through the use of PPC, direct communication, social media, etc.

 
We created an article for her online blog “The History of Semi-Permanent Makeup “which got 1020 engagements on it. She got calls coming in by the hour and was really pleased with the results.

 

Overall, the purpose of digital marketing is to plaster your business across the internet to the correct target market using worldwide topics and “buzz words”.

 

The reason we apply this to our client work is because we believe brand awareness creates trust with your clientele. Further to this people like to engage with businesses and understand how it benefits them.

 
People like to keep up to date with what’s going on in the world and definitely like to check online to do so.

 

This can be found through the use of hashtags on twitter, advertising on Facebook.

 
Do you want to take the leap this January?

 

Written by Jessie Prentice


Benefits of Targeting Customers Online

  • Access to millions of people in your target market
  • Being able to show ads on mobile and tablet devices
  • You can display products on search engines and websites
  • Target through cookie capturing
  • Ability to engage with your target market on social media
  • Offer great prices in order to increase client base
  • The ability to define what geo locations you wish to target
  • Display reviews which increase sales

Attract Customers to your E-Commerce Store

Are you looking to attract more customers? Are you looking for positive business rise?

Search engines are the number one source of new website visitors, so it's worth investing some time in learning about search engine optimisation. Your ecommerce website developer may also be able to advise you.

It is definitely worth finding specialist websites that cater for your particular niche, and get them to either link to you or put you in their search results.  Put a link back to them as it is important to return the favour and this method can boost attraction through search results.

Also it lifts your ranking in the search engines by a mighty 88%; this gives more traffic that way as well. . Consider pay-per-click (PPC) marketing as it’s a way of super-charging your progress. It is well worth the effort of learning how to use this effectively.

In addition, you can set up your own referral scheme so that the linking site receives a share of the sales that they generate. However, you would need to buy some software or a service to do this. There are a number of referral schemes that you can join for a fee, and then pay a reward for click-through or sales.

Once you are up and running, remember that existing customers are your best customers. Make sure that you encourage them to return by making special offers and letting them know what you are doing at your store. Keep them in the know!

There are lots of places where people hold discussions online such as forums, blogs and social media sites like Twitter and Facebook. You should participate responsibly and provide genuinely helpful advice, this way you can get the chance to talk about your company, products and offerings. People will end up asking you for information about what you sell.

In conclusion, you should step out the business comfort zone and go for any opportunity possible.


5 Ways to Improve Your Online Marketing

Make Your Website Mobile-Friendly

If you’re website isn’t mobile-friendly, you are missing out on these local consumers. Use geo-targeted keywords in your website, blog, and even social media content to drive visits and interest from consumers in your area.

Create and Use a Business Blog

Maintaining a business blog can help boost your site’s SEO; plus, it can set you apart from the competition and demonstrate your knowledge and expertise.

Regularly Post Enticing Content

Creating fresh content on a business blog can help increase your visibility on search engines because these social shares signal to search engines that your site is knowledgeable and relevant in a particular topic.

Strong Call to Action

Tell consumers who see your text ad what action you want them to take, like getting a free estimate or downloading a coupon, so they are more willing to click through to your site.

Engage Your Social Media Fans

Social media is a great way to build your brand and interact with potential and current customers. Post engaging content frequently to generate shares and connect with consumers, which can positively impact the number of those who see your content.