PPC – Origins of a Small Business

When it comes to origin stories, comic books tend to be king...but that’s not to say that ‘PPC’ doesn’t have a good one of its own either.

PPC (Pay Per Click) is the practice of internet marketing in which advertisers pay a fee each time one of their adverts is clicked on, in essence you are paying for people to go onto your site. The idea of PPC was first thought of in the late 90’s and was launched as ‘Overture’ in 1998 (which was subsequently bought by Yahoo for over $1.3 billion), which to everybody’s surprise confirms that Google were not the initial flag bearers for PPC, but once they entered the game on October 23rd 2000...everything changed.

PPC is basically the keyword equivalent of e-bay, whereas the highest bid will win the ad space and the keyword.

One of the most commonly asked questions about PPC, is how it can actually help a small business?

PPC allows a business to run a campaign on whatever budget you can afford at the time. Obviously the bigger the budget, the more likelihood that your ad will be seen, clicked on, more traffic will be generated to your website...there is no getting away from that, but that is not to say that you cannot be successful on a smaller budget.

Just look at Leicester City when they won the Premiership with one of the smallest budgets and squads in the league, whilst the others were just throwing money at the problem, they were clever with their money. Which is something that smaller businesses can take heed from when using PPC themselves.

PPC allows a small business to put themselves out there without having to spend the money of yesteryear when all that was available to them was the more traditional forms of marketing (Print, TV, Radio, Telemarketing etc). With the digital age well and truly upon us, it has never been easier for a small business to be seen. What with every man, woman and child (it seems) owning some sort of smartphone or tablet device, using PPC for brand awareness or lead generation has never been so relevant.

We like to think of ourselves as pretty good PPC’ers (yes we made that word up) and are always available to talk to anyone who thinks its time to get themselves in the PPC game too. You never know, it could be your company in 20 years time that someone like me is writing about to explain how the game changed when YOU entered it...Go on give us a call today or fill out the contact form here.

If you have no time to do PPC yourself. Click here!

Also, if would like to listen to the audio version of this article via our podcast you can do so here.

 


How Social Media Actually helps your business.

So social media has been around for quite a while now. Not only is is good (or bad) for Game of Thrones spoilers or football transfer updates but it can actually be a great thing for your business. How, I hear you ask? Below I will mention the top ways in which social media can help your business

Allows you to express your tone of voice

Social media allows you to really set a tone for your business. With every tweet, with every FB post, with every instagram post you are telling your audience who you are. While doing this you will see how people respond and engage with your brand.

Understand your audience

That leads me on to my next point which is that it lets you understand who your audience actually is. Who is it that is liking your tweets, retweeting you,  liking your FB and Instagram posts. Not only that but you will be able to tell who your loyal followers are. Or who we like to call your herd or squad. These people will are the ones that will know, like and trust you. You can even see specifics like age, gender and location. Knowing this is great because it will allow you to tailor your messages with these demographics in mind.

Customer Service

Have you ever complained about something your bought only to wait days for a response? Well with the advent of social media, companies are now providing customer service through social media platforms. I will give you a real life example here. Recently we were having some issues with mailchimp so my collegue reached out to them via twitter and received a response in about an hour.

Find out what competitors are doing

Understanding what your competitors are doing is always a great thing. It gives you the chance to improve on things that you might not have been doing so well. With social media it is now easier than ever to "spy" on your competitors. You can see what their tweeting, what the posting on FB and Instagram and even who are engaging with them.

 

With all of these things you need to keep the end goal in mind which is to generate a sale. The sale will come, you just need to do everything before it correctly so it's easier to convert the lead into a sale when the time comes. It shouldn't be too difficult because these people already know like and trust you.

If you would like to listen to the audio version of this article via our podcast you can do so here  

 

 


Old School Marketing vs New School Marketing (Video)

In every walk of life, evolution is inevitable. Whether it is an animal adapting to its environment or how someone trains at the gym and marketing is no different when it comes to evolving, although how it evolves is still based on a foundation that has been there since ancient times.

Marketing in its most traditional forms were split into 4 categories;

  • Print – the oldest form and has been used since ancient Egyptian times.
  • Broadcast – Television & Radio – Radio from1920 and Television - 1941.
  • Direct Mail – basically all of the communications you get (or don’t get because you have one of those ‘No Junk Mail’ stickers on your door) through the letter box
  • Telephone or as it is called since the Millenium, Telemarketing – ye olde cold calling. Pretty self-explanatory really.

Fast forward to 2017 and the world is digitally dominated...including marketing. Social media (Facebook, Instagram, Twitter etc), Email marketing, websites, smartphone apps, the list goes on. To see our alternate take on them, click on the links above

However, even with all the magical powers of digital marketing, you still need to have the basic techniques and foundations in place or it will be like making a cup of tea with a waterproof tea bag!

  • Quality content – if it’s not engaging and generally interesting nobody will want to read it...and if you have made it down this far the email we assume you have found this somewhat interesting. Phew.
  • Tone of Voice – Establishing a personality for your business so potential customers feel like they can connect with you.
  • Knowing your audience – you wouldn’t send an email all about car repairs to a group of people who don’t own a car or even have a driving license. Know your audience.
  • Service/Product – have a service or product which you can sell or at least get potential customers interested in.

Fortunately at Coretium, we are kids of the 70’s, 80’s and 90’s so we like to think we have all the bases covered when it comes to the balancing act between the ‘traditional’ and ‘modern’ methods of marketing.

Click here or phone us if you suddenly wake up in the middle of the night thinking about how to market your business or just because you fancy a chat.