5 Reasons Why SEO is A Must, Not a Want

For some reason business owners assume that SEO is a strategy that you have a choice over. Unless you don't mind your site not showing up on Google then I guess it is a choice. But who doesn't want to receive a steady flow of traffic on the "interwebs" for years to come. So for those on the fence about whether or not you should implement an SEO strategy, we have 5 reasons on why SEO is a must not a want.

  1. SEO will increase traffic to your site (in the long run)

Think of it this way. PPC will give you traffic for as long as you are paying for it. SEO on the other hand will give you traffic for years to come. Yes it is a longer process and takes a little more work and patience but, if you stick at it you will see a constant stream of traffic coming to your site from work you did days, months or even years before.

  1. Adds Trust and credibility

When people see you higher up in the ranking more people will trust you. It's just the way it is. We all do the same thing. Search for something on google, barely going beyond the first page because we assume that the sites higher up have more authority (and they probably do).

Who would you trust, a company selling shoes on the 20th page or a company selling shoes on the 2nd page? We are guessing the latter.

  1. SEO is highly targeted and high converting

Once you have defined the keywords associated with your brand you can then go ahead and generate content based around those keywords. This means that any visitor that comes to your site is there because they actively searched those keywords and your site happened to appear in the search listing. This sort of traffic is highly targeted and is much easier to convert.

  1. SEO done right can be a gold mine

SEO is like gold mining. It takes a lot of work and money if you hire SEO consultants. You might be entering a market that is very crowded so it may take you more pick axes to dig for that gold but, when you dig long and hard it will be worth the effort and time. For example you might only expect to receive 1,000 visits a month but you soon realise you are getting 10,000 hits a month.   

  1. Good user experience

Google don’t just throw out updates because they feel like it. They do it so your site provides a better experience for visitors. A good example of this is Google’s mobile first update which means they will now look at the mobile version of the website before considering the desktop version. This will benefit you because a better user experience means more conversions for you!

 

SEO takes time and patience. However if you have no time or patience we are here to help. Let us do all the grunt work so you can focus more on other important aspects of your business. If that sounds like something of interest to you click here.

For those of you who prefer video. Here you go!

 

Or to watch the Boss's take on SEO watch this...

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PPC – Origins of a Small Business

When it comes to origin stories, comic books tend to be king...but that’s not to say that ‘PPC’ doesn’t have a good one of its own either.

PPC (Pay Per Click) is the practice of internet marketing in which advertisers pay a fee each time one of their adverts is clicked on, in essence you are paying for people to go onto your site. The idea of PPC was first thought of in the late 90’s and was launched as ‘Overture’ in 1998 (which was subsequently bought by Yahoo for over $1.3 billion), which to everybody’s surprise confirms that Google were not the initial flag bearers for PPC, but once they entered the game on October 23rd 2000...everything changed.

PPC is basically the keyword equivalent of e-bay, whereas the highest bid will win the ad space and the keyword.

One of the most commonly asked questions about PPC, is how it can actually help a small business?

PPC allows a business to run a campaign on whatever budget you can afford at the time. Obviously the bigger the budget, the more likelihood that your ad will be seen, clicked on, more traffic will be generated to your website...there is no getting away from that, but that is not to say that you cannot be successful on a smaller budget.

Just look at Leicester City when they won the Premiership with one of the smallest budgets and squads in the league, whilst the others were just throwing money at the problem, they were clever with their money. Which is something that smaller businesses can take heed from when using PPC themselves.

PPC allows a small business to put themselves out there without having to spend the money of yesteryear when all that was available to them was the more traditional forms of marketing (Print, TV, Radio, Telemarketing etc). With the digital age well and truly upon us, it has never been easier for a small business to be seen. What with every man, woman and child (it seems) owning some sort of smartphone or tablet device, using PPC for brand awareness or lead generation has never been so relevant.

We like to think of ourselves as pretty good PPC’ers (yes we made that word up) and are always available to talk to anyone who thinks its time to get themselves in the PPC game too. You never know, it could be your company in 20 years time that someone like me is writing about to explain how the game changed when YOU entered it...Go on give us a call today or fill out the contact form here.

If you have no time to do PPC yourself. Click here!

Also, if would like to listen to the audio version of this article via our podcast you can do so here.

 


How Social Media Actually helps your business.

So social media has been around for quite a while now. Not only is is good (or bad) for Game of Thrones spoilers or football transfer updates but it can actually be a great thing for your business. How, I hear you ask? Below I will mention the top ways in which social media can help your business

Allows you to express your tone of voice

Social media allows you to really set a tone for your business. With every tweet, with every FB post, with every instagram post you are telling your audience who you are. While doing this you will see how people respond and engage with your brand.

Understand your audience

That leads me on to my next point which is that it lets you understand who your audience actually is. Who is it that is liking your tweets, retweeting you,  liking your FB and Instagram posts. Not only that but you will be able to tell who your loyal followers are. Or who we like to call your herd or squad. These people will are the ones that will know, like and trust you. You can even see specifics like age, gender and location. Knowing this is great because it will allow you to tailor your messages with these demographics in mind.

Customer Service

Have you ever complained about something your bought only to wait days for a response? Well with the advent of social media, companies are now providing customer service through social media platforms. I will give you a real life example here. Recently we were having some issues with mailchimp so my collegue reached out to them via twitter and received a response in about an hour.

Find out what competitors are doing

Understanding what your competitors are doing is always a great thing. It gives you the chance to improve on things that you might not have been doing so well. With social media it is now easier than ever to "spy" on your competitors. You can see what their tweeting, what the posting on FB and Instagram and even who are engaging with them.

 

With all of these things you need to keep the end goal in mind which is to generate a sale. The sale will come, you just need to do everything before it correctly so it's easier to convert the lead into a sale when the time comes. It shouldn't be too difficult because these people already know like and trust you.

If you would like to listen to the audio version of this article via our podcast you can do so here