Are you making these social media marketing mistakes?

Social media has been a global communication tool for years now and has grown to a scale which no-one could have predicted.Social media has been a global communication tool for years now and has grown to a scale which no-one could have predicted.

Social media allows freedom of expression for brands – which can be either a blessing or a curse – dependant on who’s been left in charge of the accounts.

And when it comes to social media ‘etiquette’ we are all probably ‘guilty’ of the following in both our professional and personal lives...

Leaving the accounts to gather dust

Ignoring your audience

Posting when emotional

Switching between personal and professional accounts

Automated responses – leave it to the telephone bankers

The video will go in a bit more detail but if you know the importance of social media


Marketing Minute Email Marketing- 5 reasons why it's still great!

For some reason as time goes on more and more people think that email marketing is dead. This is funny because if you ask the same people if they use email, they will most likely say yes. And they probably use it everyday. Yes there are other new forms of marketing channels that have crept up over time but to be honest email is still number one. So instead of me blabbing along here just watch the video below which will give you five reasons why email is still dominant.

Alternatively, if you already know email marketing is important but you still haven't grasped how to utilise it properly 


Top 5 Email Marketing Service Providers

There are literally 100's of email marketing companies out there that you can choose to use as you email service provider. However, picking one that suits your needs can be a real pain due to the number of options. Lucky for you we have compiled a list of five (in no particular order) that we feel you should seriously consider.

Mailchimp

Probably one of the most user friendly so there is no need to worry about too much technical jargon The other great thing is there basic package is free. Even there email automation is now free. This means you can have emails that automatically go out to your subscribers without having to manually send them out, all for free.

Dot Mailer

This one is great as it can seamlessly integrate with your CRM software.  It is a bit pricier than most other providers but what you can do with it is amazing.

Campaign Monitor

This is another very user friendly kit. You can easily create templates that you can use again and again. They wont break the bank either as their pricing plans start from $9.

Aweber

Just like Dot Mailer aweber can also integrate very well with 3rd party applications. With plans starting at $19 per month they are not the priciest option either so that is another plus.

Getresponse

Getresponse is quite similar to aweber with matching price plans and email marketing options. You will often find reviewers comparing the two side by side. However an added benefit of using get response is their native landing page builder.

If you need help with your email marketing campaign send an email to info@coretiummedia.com or 


5 Reasons Why SEO is A Must, Not a Want

For some reason business owners assume that SEO is a strategy that you have a choice over. Unless you don't mind your site not showing up on Google then I guess it is a choice. But who doesn't want to receive a steady flow of traffic on the "interwebs" for years to come. So for those on the fence about whether or not you should implement an SEO strategy, we have 5 reasons on why SEO is a must not a want.

  1. SEO will increase traffic to your site (in the long run)

Think of it this way. PPC will give you traffic for as long as you are paying for it. SEO on the other hand will give you traffic for years to come. Yes it is a longer process and takes a little more work and patience but, if you stick at it you will see a constant stream of traffic coming to your site from work you did days, months or even years before.

  1. Adds Trust and credibility

When people see you higher up in the ranking more people will trust you. It's just the way it is. We all do the same thing. Search for something on google, barely going beyond the first page because we assume that the sites higher up have more authority (and they probably do).

Who would you trust, a company selling shoes on the 20th page or a company selling shoes on the 2nd page? We are guessing the latter.

  1. SEO is highly targeted and high converting

Once you have defined the keywords associated with your brand you can then go ahead and generate content based around those keywords. This means that any visitor that comes to your site is there because they actively searched those keywords and your site happened to appear in the search listing. This sort of traffic is highly targeted and is much easier to convert.

  1. SEO done right can be a gold mine

SEO is like gold mining. It takes a lot of work and money if you hire SEO consultants. You might be entering a market that is very crowded so it may take you more pick axes to dig for that gold but, when you dig long and hard it will be worth the effort and time. For example you might only expect to receive 1,000 visits a month but you soon realise you are getting 10,000 hits a month.   

  1. Good user experience

Google don’t just throw out updates because they feel like it. They do it so your site provides a better experience for visitors. A good example of this is Google’s mobile first update which means they will now look at the mobile version of the website before considering the desktop version. This will benefit you because a better user experience means more conversions for you!

 

SEO takes time and patience. However if you have no time or patience we are here to help. Let us do all the grunt work so you can focus more on other important aspects of your business. If that sounds like something of interest to you click here.

For those of you who prefer video. Here you go!

 

Or to watch the Boss's take on SEO watch this...

Alternatively, if you would like to listen to the podcast click here