Top 5 Email Marketing Service Providers

There are literally 100's of email marketing companies out there that you can choose to use as you email service provider. However, picking one that suits your needs can be a real pain due to the number of options. Lucky for you we have compiled a list of five (in no particular order) that we feel you should seriously consider.

Mailchimp

Probably one of the most user friendly so there is no need to worry about too much technical jargon The other great thing is there basic package is free. Even there email automation is now free. This means you can have emails that automatically go out to your subscribers without having to manually send them out, all for free.

Dot Mailer

This one is great as it can seamlessly integrate with your CRM software.  It is a bit pricier than most other providers but what you can do with it is amazing.

Campaign Monitor

This is another very user friendly kit. You can easily create templates that you can use again and again. They wont break the bank either as their pricing plans start from $9.

Aweber

Just like Dot Mailer aweber can also integrate very well with 3rd party applications. With plans starting at $19 per month they are not the priciest option either so that is another plus.

Getresponse

Getresponse is quite similar to aweber with matching price plans and email marketing options. You will often find reviewers comparing the two side by side. However an added benefit of using get response is their native landing page builder.

If you need help with your email marketing campaign send an email to info@coretiummedia.com or 


5 Reasons Why SEO is A Must, Not a Want

For some reason business owners assume that SEO is a strategy that you have a choice over. Unless you don't mind your site not showing up on Google then I guess it is a choice. But who doesn't want to receive a steady flow of traffic on the "interwebs" for years to come. So for those on the fence about whether or not you should implement an SEO strategy, we have 5 reasons on why SEO is a must not a want.

  1. SEO will increase traffic to your site (in the long run)

Think of it this way. PPC will give you traffic for as long as you are paying for it. SEO on the other hand will give you traffic for years to come. Yes it is a longer process and takes a little more work and patience but, if you stick at it you will see a constant stream of traffic coming to your site from work you did days, months or even years before.

  1. Adds Trust and credibility

When people see you higher up in the ranking more people will trust you. It's just the way it is. We all do the same thing. Search for something on google, barely going beyond the first page because we assume that the sites higher up have more authority (and they probably do).

Who would you trust, a company selling shoes on the 20th page or a company selling shoes on the 2nd page? We are guessing the latter.

  1. SEO is highly targeted and high converting

Once you have defined the keywords associated with your brand you can then go ahead and generate content based around those keywords. This means that any visitor that comes to your site is there because they actively searched those keywords and your site happened to appear in the search listing. This sort of traffic is highly targeted and is much easier to convert.

  1. SEO done right can be a gold mine

SEO is like gold mining. It takes a lot of work and money if you hire SEO consultants. You might be entering a market that is very crowded so it may take you more pick axes to dig for that gold but, when you dig long and hard it will be worth the effort and time. For example you might only expect to receive 1,000 visits a month but you soon realise you are getting 10,000 hits a month.   

  1. Good user experience

Google don’t just throw out updates because they feel like it. They do it so your site provides a better experience for visitors. A good example of this is Google’s mobile first update which means they will now look at the mobile version of the website before considering the desktop version. This will benefit you because a better user experience means more conversions for you!

 

SEO takes time and patience. However if you have no time or patience we are here to help. Let us do all the grunt work so you can focus more on other important aspects of your business. If that sounds like something of interest to you click here.

For those of you who prefer video. Here you go!

 

Or to watch the Boss's take on SEO watch this...

Alternatively, if you would like to listen to the podcast click here 


PPC – Origins of a Small Business

You may have come to this page looking for our Pay-per-click service page if that's the case CLICK HERE otherwise carry on reading for the origin story of Pay-per-click.

When it comes to origin stories, comic books tend to be king...but that’s not to say that ‘PPC’ doesn’t have a good one of its own either.

PPC (Pay Per Click) is the practice of internet marketing in which advertisers pay a fee each time one of their adverts is clicked on, in essence you are paying for people to go onto your site. The idea of PPC was first thought of in the late 90’s and was launched as ‘Overture’ in 1998 (which was subsequently bought by Yahoo for over $1.3 billion), which to everybody’s surprise confirms that Google were not the initial flag bearers for PPC, but once they entered the game on October 23rd 2000...everything changed.

PPC is basically the keyword equivalent of e-bay, whereas the highest bid will win the ad space and the keyword.

One of the most commonly asked questions about PPC, is how it can actually help a small business?

PPC allows a business to run a campaign on whatever budget you can afford at the time. Obviously the bigger the budget, the more likelihood that your ad will be seen, clicked on, more traffic will be generated to your website...there is no getting away from that, but that is not to say that you cannot be successful on a smaller budget.

Just look at Leicester City when they won the Premiership with one of the smallest budgets and squads in the league, whilst the others were just throwing money at the problem, they were clever with their money. Which is something that smaller businesses can take heed from when using PPC themselves.

PPC allows a small business to put themselves out there without having to spend the money of yesteryear when all that was available to them was the more traditional forms of marketing (Print, TV, Radio, Telemarketing etc). With the digital age well and truly upon us, it has never been easier for a small business to be seen. What with every man, woman and child (it seems) owning some sort of smartphone or tablet device, using PPC for brand awareness or lead generation has never been so relevant.

We like to think of ourselves as pretty good PPC’ers (yes we made that word up) and are always available to talk to anyone who thinks its time to get themselves in the PPC game too. You never know, it could be your company in 20 years time that someone like me is writing about to explain how the game changed when YOU entered it...Go on give us a call today or fill out the contact form here.

If you have no time to do PPC yourself. Click here!

Also, if would like to listen to the audio version of this article via our podcast you can do so here.