5 "BORING" THINGS MOST ONLINE RETAILERS DON'T DO, BUT SHOULD DO?

Not understanding the customer Mindset

This is a crucial aspect that most retailers tend to push aside and happens to be the number one thing you need to focus on in order to increase your sales. Understanding the customer mindset means knowing exactly what the customer wants.

This is where most retailers go wrong. It’s not always the price! Actually it’s never really the price. You need to find out what moves your target market and you need to sell it to them good. For example if you’re an online store that sells baseball caps and notice that people the red baseball cap is the most popular, that is undeniable proof that you need to focus hard on marketing that particular product.

The good thing about that is you may even be able to charge more for this product because you know it's what the people want!
Understanding why people are leaving your site

You need to understand why people are coming to your site but then leaving straight away. In the marketing world this is known as a bounce rate. The aim is to keep your bounce rate as low as possible.

A great free tool that you can use to find out the ins and outs of your site is Google analytics.

Not only will it give you the bounce rates but it would also tell you the average time people are spending on your site.

If your bounce rate is high and people are not spending enough time on your site you seriously need to work on that. You need to analyse the sites you are sending your visitors to and always test with different things.

For example you may want to change font styles, colours, buy buttons images etc. The trick is you should always be split testing so you can see what works and what doesn't. Remember there's always room for improvement.

Take Amazon for example. They are a billion dollar company but the site has changed dramatically since its launch  22 years ago.

Find Out Why People are Abandoning the Cart

If you can find out why people are getting to the checkout page but not buying the product that will dramatically increase your sales.

There are things you can do to reduce the amount of abandoned carts.

For example having a security button clearly displayed on the cart page will reassure potential buyers that their payment details are in safe hands. Do this one simple thing and you should see far less abandoned carts. If you would like more tips on "How to solve the abandoned cart issue for good", Click Here.

Build Trust

Building trust is crucial with any business as it will dramatically increase your sales through recommendations and increase the value of a customer. Even more so if you are an online business because people can't really see you so trusting you will be harder for them.

The process to build trust is simple but may take a while.

You need to be transparent about everything you do. For example if you are offering Free Delivery make sure you don't leave important restrictions in the small print like, "if you spend over £150".

Make sure the requirements for the offer are very clear.

Having testimonials and product reviews from previous customers will make your visitors trust you from the get go. Have them displayed as close to the product as you can so customers can clearly see them.

Insufficient Product Descriptions

Having detailed product descriptions is vital. It will do two things. Improve your SEO (Search Engine Optimisation) and make it easier for your customers to make a decision. If you don't do this your site may not appear high up in the search engines and  your site will look thin (because of the lack of description).

 

Written By

Naazim Ahmed

 


How To Solve the “Abandoned Cart Issue” for Good!

Progress Indicator

Let people know how far along they are into their order. For example you can have Step 1, Step 2 & Step 4. Highlight which step they are on. This gives them a time frame on how long till the order process is over.

Thumbnails

Include thumbnails so people know they are buying the right item as you don't want them to start the whole order again.

Allow Changes

Allow making changes easy for the buyer. They should be able to edit their order easily without having to press the back button.

Security

Reinforce the fact that you have adequate security in place. No one wants to input their payment details on an unsecure site. Make sure they know. A medium sized logo at the bottom of the page works well. you will be surprised at the amount of people that leave the checkout process because they did not display that they have security on their site. Although thay had a good level of security on their site, they did not advertise it on the checkout page which meant most people would assume there is no security!

Implement Additional Payment Options

You need to implement additional payment gateways. This will allow more people to actually pay for the goods. A good rule of thumb is to have at least three payment gateways. Some examples of payment processors are, Paypal, Sagepay and Wordlpay.

Save The Cart

A large majority of customers use their shopping carts to comparison tool.  Giving them the option to save their cart for future use will make it much easier for them to buy from you. These people are just shopping around anyway so they were not going to buy from you right there. This happens in brick and mortar shops too. You go to a shop, pick a few items and ask the shop assistant to keep them for you as you may come back later on to purchase them. It's no different online.

Dedicated Contact Number

Some customers are uncomfortable using their cards online so giving them the option to call you instead is a great way to increase your cart to sale conversion rate.

 

Written by

Naazim Ahemed

 


Attract Customers to your E-Commerce Store

Are you looking to attract more customers? Are you looking for positive business rise?

Search engines are the number one source of new website visitors, so it's worth investing some time in learning about search engine optimisation. Your ecommerce website developer may also be able to advise you.

It is definitely worth finding specialist websites that cater for your particular niche, and get them to either link to you or put you in their search results.  Put a link back to them as it is important to return the favour and this method can boost attraction through search results.

Also it lifts your ranking in the search engines by a mighty 88%; this gives more traffic that way as well. . Consider pay-per-click (PPC) marketing as it’s a way of super-charging your progress. It is well worth the effort of learning how to use this effectively.

In addition, you can set up your own referral scheme so that the linking site receives a share of the sales that they generate. However, you would need to buy some software or a service to do this. There are a number of referral schemes that you can join for a fee, and then pay a reward for click-through or sales.

Once you are up and running, remember that existing customers are your best customers. Make sure that you encourage them to return by making special offers and letting them know what you are doing at your store. Keep them in the know!

There are lots of places where people hold discussions online such as forums, blogs and social media sites like Twitter and Facebook. You should participate responsibly and provide genuinely helpful advice, this way you can get the chance to talk about your company, products and offerings. People will end up asking you for information about what you sell.

In conclusion, you should step out the business comfort zone and go for any opportunity possible.


5 Ways to Improve Your Online Marketing

Make Your Website Mobile-Friendly

If you’re website isn’t mobile-friendly, you are missing out on these local consumers. Use geo-targeted keywords in your website, blog, and even social media content to drive visits and interest from consumers in your area.

Create and Use a Business Blog

Maintaining a business blog can help boost your site’s SEO; plus, it can set you apart from the competition and demonstrate your knowledge and expertise.

Regularly Post Enticing Content

Creating fresh content on a business blog can help increase your visibility on search engines because these social shares signal to search engines that your site is knowledgeable and relevant in a particular topic.

Strong Call to Action

Tell consumers who see your text ad what action you want them to take, like getting a free estimate or downloading a coupon, so they are more willing to click through to your site.

Engage Your Social Media Fans

Social media is a great way to build your brand and interact with potential and current customers. Post engaging content frequently to generate shares and connect with consumers, which can positively impact the number of those who see your content.