1 Million Small Businesses Will Go Digital by 2018

It is estimated that 1 million businesses will go digital by the end of 2017, start of 2018. This is because of recent success in business growth through social media. Below I have featured the marketing tools you should implement that will make your business one in a million! Get it?

 

PPC Advertising or Paid Search Marketing

 

PPC (Pay Per Click) advertising is great! Yes, it costs money but the rewards for your business can be amazing if you do it right (or hire an expert to do it right). For those of you who aren’t sure what PPC is, it is a mode of advertising that allows you to target people who may be interested in your business and only pay when they click on your advert. Google Adwords is the obvious choice but there are others such as Bing ads, Yahoo ads and Microsoft ads. There is a learning curve involved but like I mentioned earlier its well worth it. However, your best option would probably to get a PPC specialist or PPC agency to manage your account if you don’t.

 

SEO

 

SEO or Search Engine Optimisation is probably one of the most talked about online marketing strategies. What is SEO? The definition is literally in the name. It is to optimise your website to rank well on the search engines. This is not just a way to market your business but it is actually a must if you want your business/site to be visible to your target audience. It is a long term strategy that takes thought and careful planning. It is a difficult way to advertise which requires patience but as always if you don’t know what you’re doing then hire a professional or SEO company.

 

Social Media

 

Social media can be a great tool to create awareness for your business. Not only does it allow you to target the right people but it is also a great way to learn about your audience. For example for Twitter you can use a thing called Twitter Analytics which gives you key information about your audience. This will enable you to make your campaigns customised to what your market responds to. Best thing is that social media is a free tool so you can generate leads for your business without getting your wallet out! Unless of course you want to invest in Facebook ads or Twiter ads.

 

Blog

 

Believe it or not but if you want more organic traffic then having a blog on your site is essential. The main thing it will do for your business is help you to establish some authority in your niche. It is a long term strategy which will take a lot of good quality articles, but the results are well worth it. If done well you should eventually start seeing a lot of traffic coming to your site. This traffic will already be targeted because of your articles, so all you have to do is convert them!

 

Email Marketing

 

If you think email marketing is no longer a valuable marketing tool, think again because email is here to stay and has never been more useful for businesses (read our article “Is Email Marketing Dead” for a deeper analysis on this). The great thing about it is that all other marketing ties in with email marketing. For example if you have a new article published, you can let your email subscribers know to get that initial traffic. If you’re promoting a new product or service, promote it to your email list. You will obviously need to have built up an email list but that is a topic for another day (stay tuned). A well thought out email marketing campaign can work wonders for your business so don’t be without it!


How to Generate Leads Online, The Easy Way

Lead generation describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing a sales pipeline. Recently, the buying process has changed, and business owners need to find new ways to reach out to potential customers and increase sales.

 

 

 

1. Blog for Your Business
Blogs are trendy right now and millions of people worldwide have a blog, whether it’s for business or personal use. Get in the know, write a blog and watch your leads grow!

 

 
2. Create an EBook as a lead generation tactic
To really get people enticed to use your business/service you should create an EBook, this EBook can include business pursuits, how beneficial your business is, etc. Overall, you can include anything you like in an EBook. This can be used as a freebie to visitors, offered after a trial with the business/service.

 

 
3. Send Out Newsletters to Mailing Lists
Another tip to generate leads is to create business newsletters, these give readers an insight of who you are as a business and sparks key interests. This newsletter can be weekly or monthly but none the less it will help increase your sales and leads value.

 

 
4. Include Visuals
The visuals you can include are infographics, videos and business portfolios. These are beneficial as it makes your business look fun and modernised. Photos and videos are great but to be superior it is important to add diagrams and insightful business knowledge. Show that you are not just a text based business.


3 Digital Retail Trends to Watch Out For In 2017

We’ve survived Black Friday, Christmas and The Boxing Day sales. Now it’s time to survive the New Year!

 

How can you survive? You can survive by checking out these 3 tips below…

 

 

  1. Social Shopping

 

In the past 2 years, we’ve seen the release of “Apple Pay” and Android pay. It is found that mobile wallets are used by 92% of tablet and device users. Also, consumers spend more time on browsers of mobile devices rather than mobile apps and computer search. Mobile commerce will definitely be huge in 2017.

 

Social Media plays a massive part in the decisions consumers make so it would be beneficial to keep up to date with social media trends and acknowledge a vamp up of marketing plan to increase sales.

 

Facebook is planning to add “Facebook Pay” on the books, what will you do?

 

 

  1. User Experience

In mid-2017, it is predicted that review forums such as “Trust Pilot’” and “Yahoo Reviews” will allow you to upload review videos and video chat to show user experience on another level.

 

Everyone loves to check a review before they purchase a product so sharing your thoughts over video chat will definitely help people who are in a rut.

 

As well as this, the tool of online reviewing will increase website ranking by a mighty 67%!

 

Who would want nothing more?

 

 

  1. Infographics encourages the idea of “Virtual Retail”

 

Using infographics enables customers to digest information in an image type format. In 2017, online infographics will be improved by the design of 4D images of the products and visual animation. This will show customers how the product chosen will appear. You will be able to see what a “ribbed burgundy midi dress” will look like on your body shape.

 

 

Overall, you should always be on the lookout for digital trends and you should always try to better yourself through the use of social media and online domestics.

 

 

If you would like to know more, feel free to check out our other digital marketing articles. Thank you for reading!

 

 

Written by Jessie Prentice


Using SEO for Online Presence

SEO which stands for Search Engine Optimisation are strategies you have to consider if you want to have an online presence and a higher search ranking.

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In order to get a higher ranking, you should optimise your business website to make it easier for search engines to understand the type of content you want to put across. This will make the search relevant and reliable to users who want your type of product/services.

If you have not featured SEO in your business then people won’t be able to find your services. You could buy advertisements online but it’s not as effective as search engine optimising.

An easy way to get started with SEO is to create a sitemap which you will then submit to search engines such as Google & Bing. It may cost some money if you work with a professional but it will definitely be beneficial for your business in the long run.

You can also merge PPC with SEO!

PPC would be good to merge with SEO as most businesses are online now. Through paid search you can find out what keywords can be used when it comes to improving search results, you can filter your campaign targets based on location and demographics. By using PPC you can get an insight on where you are going wrong with your keywords.

You main target is to apply keywords that relate to your target audience and keywords and to discover terms that your target audience are using to find products/services like yours.

Another way you can increase search is by bidding on keywords with the highest ranking. By doing this you can increase your traffic depending on how much your competitor is spending on that keyword.

Make your campaign organic!

For instance, you can offset bids with lower search terms by finding keywords with the lowest PPC. By utilising this, you can see wasted spend and discover new terms like mentioned earlier. Google Trends is a great tool for this.

Thanks for reading, feel free to check out our other digital marketing articles!

 

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6 Reasons Why You Should Use WordPress For Your Business Content

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WordPress is used by millions of people.

Every day new people are joining the WordPress community by creating their first WordPress powered websites.

  1. Easy to use

You don’t have to be some successful blogger to use WordPress, to be honest you don’t even have to be human to use it! WordPress is very straight forward to use. Once you create an account you’ll quickly adapt to features such as themes and scheduling. Additionally, if you’re ready to customise your website further you can move your starter website to a web hosting account.  You can even pay a small fee to host your domain name on there.

  1. Stuck on a theme? No worries WordPress can help you out!

On WordPress, there are thousands of themes available for you to use. There is any theme for any sort of business and any theme for any type of blog. You can customise a theme suited to your business type and even experiment with it all! You don’t need to be a web designer to use WordPress.

  1. It’s Free

See what I did there? It is free of charge, the themes, the layout; the entire use of WordPress is free so you don’t have to worry about any hidden charges or expenses. What’s better than a free service?

  1. WordPress is your friend

WordPress is user friendly, search engine friendly, mobile friendly, all of the above. It is the safest website to use when it comes to scheduling and any type of business feature. In addition, this service hosts multimedia. For anyone who wants to bring a cause forward it is important to include different types of media within their content. The good thing with WordPress is that you can include photos, videos and articles. In fact, we at Coretium Media are using WordPress to produce this post right now! Feel free to check out our other WordPress posts.

  1. Schedule, schedule, schedule

Like mentioned earlier, WordPress is a good service to use if you want to schedule blog posts. Other than blogging it is used for websites and campaign efforts. When customising a website you can have more than one user doing this. Multi-user capability is the term for this.

  1. Bigger Community

Through using WordPress you will receive more engagement, build a higher community through posts and gain positive leads. You may even create business forums and communicate with people that way.

Final Thoughts

If you want you broader content and the opportunity to express further then WordPress is the right service for you. It is easy and quick to use, it is the best service to combine with in my opinion.

What are your thoughts on WordPress?

Thank you for reading, feel free to check out our other articles!

 

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