How To Use LinkedIn For Business

LinkedIn is the most ‘professional’ of the major social networking websites, used by over 135 million business professionals worldwide. Since it is largely focused on B2B connections, LinkedIn should be a big part of your social media marketing strategy. If it isn’t there’s no need to worry anymore as we’ll take you through a simple but highly effective way of ‘How to use LinkedIn for business’

Get your profile ‘Out There’

If you want to know ‘How to use LinkedIn for business’ follow our step by step guide on how to leverage LinkedIn to the highest possible capacity;

  • Status Updates: One of the best ways to use ‘LinkedIn for business’ is to keep your connections informed about your latest going on’ is by posting ‘status updates.’ Status updates are quick statements that you feel your connections will find interesting. In addition, they can include links to related content on your Website or third-party Websites such as http://coretiummedia.com/ .If you want to appear active in the LinkedIn community, post useful and easy to respond to status updates on a regular basis.
  • Blog Posts: LinkedIn allows you to easily sync your blog posts to your personal profile. For example as soon as you post a blog on your website , your LinkedIn profile will be automatically updated with your posts’ title  and link to the full post on your Website.
  • Events: Are you speaking at an event or sponsoring a training session? If so you can post a LinkedIn Event, this will therefore help promote and generate interest in your event.
  • Tweets:  Another great way to use ‘LinkedIn for business’ is if you are a frequent user of Twitter, make sure you integrate your LinkedIn status updates with your Tweets. This will keep your connections and followers informed.
  • Presentations: If you an avid user of PowerPoint you can post all the relevant PowerPoint presentations to Slide Share (http://www.slideshare.net/) or Google Docs (https://www.google.co.uk/slides/about/) , once this is done you can display these presentations on your LinkedIn profile.
  •  Portfolio: If you have a creative portfolio you want to display, post your portfolio of work to enhance your network. Once posted, LinkedIn allows you to showcase your work on your profile.
  • Polls: LinkedIn polls is a great way of gathering market research, it allows you to collect specific data from your connections and the professional audience on LinkedIn. For example you can ask your current connections if they like your latest free eBook, all they’ll have to do is click on the link (http://coretiummedia.com/) and check it out if they haven’t already done so. Once read they can then take part in the poll.

 

Make The Most Of LinkedIn’ Community Features

LinkedIn for business

In addition to your profile, the following is a great way on how you should use ‘LinkedIn for business. LinkedIn provides a number of community features that will allow you to communicate and potentially even collaborate with other LinkedIn users, for example:

  • Groups: LinkedIn Groups is a great way to use ‘LinkedIn for business’ as it helps you stay informed and keep in touch with people that have common interests with you. LinkedIn groups are a great way to grow your network, for example; by you adding value to a group on LinkedIn (Commenting, sharing posts etc.) On the other hand you can also create your own LinkedIn groups or join any number of groups that focus on the area that interests you.
  • Company Pages: Company Pages are a great research tool that you can use to find companies to potentially do business with or alternatively you could research competitors. In addition, if you haven’t already created a company page you should! As this will allow you to showcase your expertise and what separate’s from your competitors. On a company page you can do several things, such as:  Publish your company’s description, headquarters address and website address.

 

Use LinkedIn As A Business Branding Tool

The following strategies will help you understand that LinkedIn can be a valuable business tool and that it will help you grow your business.

  • Brand Your LinkedIn Address:When you create a LinkedIn profile, it will create a random LinkedIn web address that will appear as a collection of odd letters. However this can be changed as LinkedIn lets you customise this address to create a branded LinkedIn address with your name. For example, https://www.linkedin.com/in/coretium-media-b6b62b6a?trk=hp-identity-photo
  • Become An Established Industry Expert: To achieve this title we recommend that your profile is as active as it can be, for example: Answer all questions that you’re asked, comment on peoples posts and always take part/comment in groups. This will allow you to become a recognised expert in your field
  • Generate Qualified Leads: One of the best ways to use ‘LinkedIn for business’ is to do the following. You can use LinkedIn to generate potential sales prospects for your company; this is done by you searching for a specific group of people i.e. business owners who live in London and works in the Architectural industry. Follow the link to see the results of the search!. Once connected with the relevant people you can then move onto sending them a personalised message that entails you offering your services to them. Let’s hope for a response!

 

Do you agree with these steps on how to use LinkedIn for business?

 


7 Ways To Sell Your EBook Online

Have you written an e-book? An e-book is a digital document that can be sold online in a purely digital form. Thus, unlike with selling a physical product, the fulfillment of an e-book is done completely online. This is great for you, the author, since you can completely automate the order taking and fulfillment processes.

 

Once you have the fulfillment process automated, the question becomes how to market the e-book online in order to get people to buy it. “How do I effectively market my e-books online?” is one of the most common questions I hear from my clients. Here are five tips that will help you sell more of your e-books and generate more revenue:

 

Find a target market to sell the e-book to. Many people think that everyone is their target market, and as a result try to sell their e-book to everyone. They usually end up chasing after potential customers who are not in their target market and are not likely to ever purchase the book. Their e-book sales suffer as a result.

 

Instead of trying to sell your e-book to everyone, concentrate on a smaller group of people who comprise your target market. These people are much more likely to purchase what you have to offer, and as a result you will get many more sales.

 

Create an effective sales letter for your e-book. Since you cannot take a picture of your e-book and post it on your web site (unlike a piece of jewelry, for example), your need to use the sales letter to promote the e-book.

 

Make sure that your sales letter effectively describes your e-book and focuses on the benefits your clients will get by purchasing your e-book. Highlighting the benefits will keep people reading the sales letter, and it will generate more e-book sales.

 

Give your customers just a few options on your web site. Sometimes clients tell me that their sales letters don’t sell. When I take a look at the sales letters, they are usually a big mess. Sales letters that do not sell contain too many distractions for the reader: they have links to other web pages and web sites, banners, and text ads for other products.

 

Make sure that your sales letter provides only a few options to your customers – an option to buy the product and an option to subscribe to your newsletter, and that’s it. The fewer options you give to your web site visitors, the more likely they are to buy your product.

 

Have a newsletter subscription on your web site. Sometimes people who come to your web site and see your e-book are not ready to purchase the e-book. However, they are ready to subscribe to your newsletter and learn more about you and your products. These people will be ready to buy your e-book eventually, so make sure that you keep in touch with them through your newsletter.

 

Use online marketing techniques to promote your e-book further. Use search engine optimization, business blogging, article publishing and other online marketing techniques to promote your web site and e-book. TYhese methods will bring more visitors to your web site, who are craving the information that you share in your e-book.

 

You can only make money with your e-book if you sell it. Follow the five tips that we discussed to sell more e-book copies and make more money.

 


10 Best Tips To Write Effective Emails

1. Format your response so that it’s easy to read on a screen. Do not write email using very long sentences, which are lengthy horizontally. Each line must be short. Ideally, write 5-6 words in each line only and not more than that.

 

 

2. Make sure the subject line is concise and meaningful to the recipient…not just a generic
“Response from Marketing Team” But also be careful that it doesn’t look like spam.

 

 

3. Have one subject per paragraph. Mention this separately by blank lines, so that its easy to read and understand.

 

 

4. Be brief. Use as few words as possible to convey your message. More is not better when

it comes to email. An email is not perceived as an electronic letter.

 

 

5. Use simple, declarative sentences. Write for a third or fourth grade audience,

particularly if you’re creating templates that are sent automatically. You do not know the

education level of your sender or the sender’s level of comfort with the English language.

 

 

6. Be sensitive to the tone of the original email. If the sender is upset because of an error on

your part, acknowledge the error. Clearly state what you are doing to correct the situation.

 

 

7. Make sure you answer all the questions posed in the original inquiry. A partial answer

frustrates the sender and results in additional contacts. It also makes the company sending

the response look inept.

 

 

8. Make it clear what actions you will be taking next and when the writer can expect the

next contact from you.

 

 

9. Don’t ask for an order number/case number or any old information which you remember out of your mind only when one is included in the original email…sounds pretty basic, but sometimes people miss very obvious info in email.

 

 

10. Don’t just tell the sender to go to your web site. In many cases, they have already been to

the web site and couldn’t find the answers they were looking for. If you want them to go

back to the web site, provide a direct link to the exact information the reader needs.


What Can Marketing Do For You? Honest Reviews

Hello readers, we have put together a list of business owners who have shared their thoughts on digital marketing. This is a mixture of big businesses and upcoming SME's. If you would like to share your thoughts on marketing then email jessieprentice@coretiummedia.com for a chance to be on our blog

Make sure that you leave Jessie your name, company name and phone number so we can contact you when you will be featured. Thank you and enjoy this blog

 

 

"I believe that if you spend money on digital marketing  for your business you will succeed in the long run. Many business owners do not realise how much digital marketing can pay off and how many people can find your business through the different types of offers that marketing provides!" Brenda Newbury, Aviva Loans, Swansea 

 

"Employing PPC and SEO with Coretium Media has helped my business sales increase by 87% in the past few weeks, I think that marketing for your business is seen as underrated whereas its actually a very important factor for business growth. Marketing is the way forward" Roger Moore, Best4business Accountants & Co. Ltd, London 

 

"If you struggle with juggling time to post about your business on social media and do your own marketing then it would be ideal to hire digital marketers who can be responsible of this. It saves you much more time!" Amanda Freed, Beyond Bronzed Beauty, London 

 

"I think that company owners are afraid of taking risks and would rather do marketing themselves, this shouldn't be the case because it is a marketing person's job to do this. They are there to help your business reach its true potential and drive more sales. Personally, I think that every company owner should think about marketing before anything else as you need some of the services of marketing to advertise your brand and make it well known." Mylo Haynes, CV Library, Newcastle

 

 

 

 


CAPTURE LEADS FOR YOUR BUSINESS NOW

Watch this video to learn how you can capture leads online for your business. If you like this video then feel free to drop us an email on info@coretiummedia.com or call us Monday to Friday between 9am and 6pm.