6 Signs It’s Time to Hire a Marketing Agency

If you have ever been on the fence about whether you need to hire a marketing agency you are not alone. Many small businesses aren't sure when they should hire an agency or if they should hire one at all. So in this podcast we have outlined 6 signs that tell you, you need to hire an agency.

Don't Wait Around! It's Time To Hire A Marketing Agency!

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I admit! I do need to hire an agency!


Is Email Marketing Dead?

Something that is often thrown out there is that email marketing is no longer a viable marketing tool. This post will be focusing on why email is still ALIVE! Below I have mentioned 4 points I believe are the main indicators that email marketing is still dominant.

Statistics Suggest that Email is Still No 1
No matter what people say about email, the statistics speak for themselves. All statistics show that email marketing is actually on the rise.

For example according to ‘Custora’, email marketing was the primary means in driving Black Friday sales accounting for just over 25% of all sales. Whereas paid search resulted in just 16.3% of sales. As reported by ‘Mailgen’ 54% of marketers feel that email is still the most effective type of marketing to work with and the easiest. In addition they reported that 89% of marketers said that email marketing was their main lead generation strategy.

Customers Want to Stay Updated (Through email)
Believe it or not, customers like to stay updated on what you have to offer. Whether that be a new product or service, discounts/coupons or even courses that you may provide.

Considering you already have a good email following this should be a good way to update your list as these people will already have a vested interested in what you have to offer (unless you generated irrelevant leads in the first place).

Email Marketing Compliments other Marketing Strategies
This point ties in with the last point but is more about linking email marketing with your other marketing strategies. Think of email marketing as a hub that generates traction for all other marketing methods such as social media.

For example you might alert your list about a webinar you are holding or an article you posted on your blog. In the case of the blog post, emailing your subscribers will give you that initial boost of qualified traffic. The best thing with that, is it's completely free.

People Choose Email for Business Communications
According to MarketingSherpa, 72% of consumers say that email is their favourite form of communication with businesses. Furthermore, 61% prefer to receive promotional emails weekly and 28% want them more regularly.
It is believed that 81% of online shoppers are more likely to make extra purchases online or in store based on emails about previous shopping behaviours. This was reported by Harris Interactive.
As a result of email marketing, 66% of consumers have made a purchase online rather than in store. 19% of consumers have said that every email newsletter they receive is to see what’s on offer. That is why consumers delete fewer promotion emails without looking.

If its not Dead where is it Heading
It is predicted that by 2017 1.779 million people will be able to access email on their mobile device.

30% of consumers read their emails on mobile devices. Depending on your target audience, product/service and email type, mobile email will account for up to 70%. This was reported by The Radicati Group.


How To Use LinkedIn For Business

LinkedIn is the most ‘professional’ of the major social networking websites, used by over 135 million business professionals worldwide. Since it is largely focused on B2B connections, LinkedIn should be a big part of your social media marketing strategy. If it isn’t there’s no need to worry anymore as we’ll take you through a simple but highly effective way of ‘How to use LinkedIn for business’

Get your profile ‘Out There’

If you want to know ‘How to use LinkedIn for business’ follow our step by step guide on how to leverage LinkedIn to the highest possible capacity;

  • Status Updates: One of the best ways to use ‘LinkedIn for business’ is to keep your connections informed about your latest going on’ is by posting ‘status updates.’ Status updates are quick statements that you feel your connections will find interesting. In addition, they can include links to related content on your Website or third-party Websites such as http://coretiummedia.com/ .If you want to appear active in the LinkedIn community, post useful and easy to respond to status updates on a regular basis.
  • Blog Posts: LinkedIn allows you to easily sync your blog posts to your personal profile. For example as soon as you post a blog on your website , your LinkedIn profile will be automatically updated with your posts’ title  and link to the full post on your Website.
  • Events: Are you speaking at an event or sponsoring a training session? If so you can post a LinkedIn Event, this will therefore help promote and generate interest in your event.
  • Tweets:  Another great way to use ‘LinkedIn for business’ is if you are a frequent user of Twitter, make sure you integrate your LinkedIn status updates with your Tweets. This will keep your connections and followers informed.
  • Presentations: If you an avid user of PowerPoint you can post all the relevant PowerPoint presentations to Slide Share (http://www.slideshare.net/) or Google Docs (https://www.google.co.uk/slides/about/) , once this is done you can display these presentations on your LinkedIn profile.
  •  Portfolio: If you have a creative portfolio you want to display, post your portfolio of work to enhance your network. Once posted, LinkedIn allows you to showcase your work on your profile.
  • Polls: LinkedIn polls is a great way of gathering market research, it allows you to collect specific data from your connections and the professional audience on LinkedIn. For example you can ask your current connections if they like your latest free eBook, all they’ll have to do is click on the link (http://coretiummedia.com/) and check it out if they haven’t already done so. Once read they can then take part in the poll.

 

Make The Most Of LinkedIn’ Community Features

LinkedIn for business

In addition to your profile, the following is a great way on how you should use ‘LinkedIn for business. LinkedIn provides a number of community features that will allow you to communicate and potentially even collaborate with other LinkedIn users, for example:

  • Groups: LinkedIn Groups is a great way to use ‘LinkedIn for business’ as it helps you stay informed and keep in touch with people that have common interests with you. LinkedIn groups are a great way to grow your network, for example; by you adding value to a group on LinkedIn (Commenting, sharing posts etc.) On the other hand you can also create your own LinkedIn groups or join any number of groups that focus on the area that interests you.
  • Company Pages: Company Pages are a great research tool that you can use to find companies to potentially do business with or alternatively you could research competitors. In addition, if you haven’t already created a company page you should! As this will allow you to showcase your expertise and what separate’s from your competitors. On a company page you can do several things, such as:  Publish your company’s description, headquarters address and website address.

 

Use LinkedIn As A Business Branding Tool

The following strategies will help you understand that LinkedIn can be a valuable business tool and that it will help you grow your business.

  • Brand Your LinkedIn Address:When you create a LinkedIn profile, it will create a random LinkedIn web address that will appear as a collection of odd letters. However this can be changed as LinkedIn lets you customise this address to create a branded LinkedIn address with your name. For example, https://www.linkedin.com/in/coretium-media-b6b62b6a?trk=hp-identity-photo
  • Become An Established Industry Expert: To achieve this title we recommend that your profile is as active as it can be, for example: Answer all questions that you’re asked, comment on peoples posts and always take part/comment in groups. This will allow you to become a recognised expert in your field
  • Generate Qualified Leads: One of the best ways to use ‘LinkedIn for business’ is to do the following. You can use LinkedIn to generate potential sales prospects for your company; this is done by you searching for a specific group of people i.e. business owners who live in London and works in the Architectural industry. Follow the link to see the results of the search!. Once connected with the relevant people you can then move onto sending them a personalised message that entails you offering your services to them. Let’s hope for a response!

 

Do you agree with these steps on how to use LinkedIn for business?