What Can Marketing Do For You? Honest Reviews

Hello readers, we have put together a list of business owners who have shared their thoughts on digital marketing. This is a mixture of big businesses and upcoming SME's. If you would like to share your thoughts on marketing then email info@coretiummedia.com for a chance to be on our blog

Make sure that you leave your name, company name and phone number so we can contact you when you will be featured. Thank you and enjoy this blog



"I believe that if you spend money on digital marketing  for your business you will succeed in the long run. Many business owners do not realise how much digital marketing can pay off and how many people can find your business through the different types of offers that marketing provides!" Brenda Newbury, Aviva Loans, Swansea 


"Employing PPC and SEO with Coretium Media has helped my business sales increase by 87% in the past few weeks, I think that marketing for your business is seen as underrated whereas its actually a very important factor for business growth. Marketing is the way forward" Roger Moore, Best4business Accountants & Co. Ltd, London 


"If you struggle with juggling time to post about your business on social media and do your own marketing then it would be ideal to hire digital marketers who can be responsible of this. It saves you much more time!" Amanda Freed, Beyond Bronzed Beauty, London 


"I think that company owners are afraid of taking risks and would rather do marketing themselves, this shouldn't be the case because it is a marketing person's job to do this. They are there to help your business reach its true potential and drive more sales. Personally, I think that every company owner should think about marketing before anything else as you need some of the services of marketing to advertise your brand and make it well known." Mylo Haynes, CV Library, Newcastle






Watch this video to learn how you can capture leads online for your business. If you like this video then feel free to drop us an email on info@coretiummedia.com or call us Monday to Friday between 9am and 6pm.





Your Business Can Get Paid Extra For Online Surveys

How do survey sites manage to pay you for taking online surveys? This article presents some information on how you actually get paid for online survey.

You have most likely seen “get paid for online surveys” ads all over the web. You are most likely wondering right now whether they are really true. Yes, they are true alright. You really can get paid for online surveys. While there may be scam sites out there, there are a lot more who actually pay and thousands of online users who actually do earn with this work from home opportunity.


Paid surveys are one of the leading online industries today. In fact, there are many companies that pay big money in order to get customer feedback, do market research, and to know the opinion of the general public about their company. Companies usually pay millions, and would like to find out whether the money they spend with their advertisement efforts is worth it. Giving you a few dollars in exchange for your time is nothing as compared to the money they spend for advertising, and it is not that much of a big deal for them.


You can take advantage of the benefits of this leading industry and get paid for online survey right today. What you want is to register with sites that have the right clients – clients who pay big and clients who give out lots of surveys. The pay will depend on the company conducting the survey, the survey site, the duration of the survey, the extent of information they get, among many other factors. Expect other companies who will not pay in cash but instead reward you with points which are convertible to cash, discounts or merchandise. Still, a few others may only reward you with sweep stake  entries, which may not be a bad idea at all considering the odds.


The manner or method by which you get paid for online survey varies from one site to another. There are some sites which send your pay through online payment site such as PayPal. There are some who send you checks right after filling out the survey. You should make sure that you read their terms and conditions before you starting.


When looking for opportunities online, you will for sure encounter one or two who will offer you paid survey databases. It may sound tempting at first, but there are free sites which you may want to check out before shelling out some cash. Looking through sites yourself may lead to some poor-paying and non-paying surveys every now and then, but you will most likely find most sites included in the paid survey database as well. However, if you have some money to spare and less time to look around, you can go ahead and get one to help you get paid for online survey right away.


Yes, you can actually get paid for online survey. But the amount you earn largely depends on your effort and your game plan. So, start working now and find out how much you can earn extra through these online opportunities.


Read our other blogs for more insight on marketing trends this year

Adwords Click Through Rate: How To Improve Yours

Not getting the level of traffic from Google Adwords that you expected? Here's some practical help to improve your Adwords click through rate (CTR) so you can start to generate qualified traffic from search engines to your landing pages. Organise Your Adwords Campaigns Per Impression, Per Lead, Per Acquisition.

One key factor in improving your Adwords click through rate is differentiating between the different purposes of search campaigns. There are three reasons why you would invest in PPC:

  1. Brand awareness
  2. Lead generation
  3. Customer acquisition


Once you understand your business goals and decide on a campaign, your ads, keywords, message and call to action should be built around one single purpose, to maximise your Adwords click through rate and quality score.

Adwords gives you three marketing options to choose from and it's up to you to decide which is best for your campaign...

  1. Cost per thousand impressions (CPM) - good if you're running a blog with external advertising
  2. Cost per lead (CPL) - if your sales process starts on your website but cannot be completed there, e.g. bespoke solutions
  3. Cost per acquisition (CPA) - someone clicks on your ad, visits your website and signs up for a newsletter or places an order

Choosing whether to use CPM, CPL or CPA largely depends on the nature of your business, but it also depends on the specifics campaign you run in Google Adwords.

Here are 3 examples of how a business can choose different campaign options in Google Adwords:

Your business installs bespoke kitchens, and sells a range of kitchen appliances. You run a campaign to increase brand awareness and opt for the CPM structure with broad keywords. You'll want to keep the daily spend relatively low.


At the same time, you're marketing a new range of products with the option to complete the purchase on your website, and you will use the per acquisition (CPA) model. Your keywords should be specifically targeted to people already looking to buy. You'll want to spend a bit more here.

For your bespoke kitchen installation service, where your customers can specify their requirements on your website but the actual sale takes place in their home, you will use the per lead (CPL) structure. Again, target people looking to buy and set your daily spend accordingly.

Ideally you would run a mix of these, to keep developing your brand awareness for long term sales, and marketing your current line for immediate results.

Adapt To Your Audience

Even if your ads are on the first page, that doesn't necessarily mean you will also get results. The most important aspect of your ad campaign is your message, which needs to be concise and engaging.

Write them from the view point of potential customers: what would encourage your target market to click your ad, rather than your competitors'?

In order to get your message across and improve Adwords click through rate, you will have to spend considerable time re-wording and re-working your messages. Ads that go straight to the punch get more clicks, but you need to be specific, too. Regularly review all your ads and keep improving on your messages in order to enhance your Adwords click through rate.

AdWords Quality Score

Your click through rate affects your Adwords Quality Score. If you have a maximum bid of £1,50 and an AQS of 10 (the score can be between 1 and 10), and your competitor bids £4,00 but has a score of 6, your ad will be shown even though you're paying less than your competitor.

Improving your ads and Adwords click through rate not only generates more business, it also has the potential of reducing your search marketing costs over time.

Three Tips To Improve Your Adwords Click Through Rate

  1. Keep your ads per adgroup to the bare minimum Because ads in the same adgroup compete against each other, your time is best spent creating two or three great ads that speak to your audience. Analyse which ads are performing well and why, and build on their success.

2. Consider your call to action Offer a solution to a problem instead of simply promoting your product or service. 'Save 20% on your weekend trip to Paris' is far more effective than 'Click here for Paris weekend breaks'.

3. Continuously review your campaigns Although time consuming, success in Adwords click through rates largely depends on continuous analysis of keyword performance, adgroup performance, and applying your insights to your campaigns. Search trends change constantly, and your competitors work hard to improve on their results, too.

Are you generating good success with your Adwords click through rate?

Are your clicks translating into business profit?