Our View On An Email Autoresponder - Email Marketing Blog

In the internet marketing industry, keeping in close contact with your customers and potential customers is imperative to your success. You need a method of instantly responding to customer inquiries and a way to follow up with those who have expressed an interest in your business.

 

An autoresponder will allow you to instantly respond to emails and your responses are completely automated. You can create the messages you wish to send and your autoresponder will take care of the rest. You will have a round the clock customer service department that send replies in an instant.

You can increase your repeat business and your new business alike through the use of an autoresponder. Your customers will love the frequent contact and you will increase your web site traffic and sales considerably.

 

Many online businesses fail due to a lack of speedy follow-up contacts with potential customers and the inability to keep the company name visible to interested parties. Internet marketing is a highly competitive industry and you must keep your business and products fresh in the minds of those who visit your site. An autoresponder will help you build your mailing list without the necessity of questionable practices such as spam.

 

Try an autoresponder for your initial email responses. You will save time and money and your customers will enjoy the fast response. You can create many autoresponder messages and send them out as frequently as you wish. A fully automated autoresponder is the best way to maintain your customer contact and increase your visibility.

 

You can get an autoresponder for no cost that contains many helpful features that can add to your ability to keep in touch with your clientele.

 


How To Create A Successful Marketing Campaign - Small Business Blog

Many small businesses don’t get the success they want from advertising due to availability of very little resources. The results are simply flat due to lack of good ideas for improvements. Whether the ads are put in the local newspaper or are printed in the famous periodical or posted on a website, the money invested should gain the desired outcome. There are some common mistakes small businesses and professional service providers do when designing and posting the advertisement, which leads to the failure of the advertisement.

 

Bigger is better is believed in by many. That’s exactly what some of the small firms think when they want to advertise their product. They think bigger and select a medium where they need to invest a lot of money, but do not reach the targeted market. Like if a company specializes in designing diet plans and want to help out people who had disappointing results from their individual diet plans, and the company chooses to advertise a full page in the local paper instead of running advertisement in a health magazine, obviously not many of the dieters will notice the advertisement and the advertisement doesn’t get the desired attention.

 

So the point is to come up with the best campaign, which will increase the probability of the ad getting viewed and the right customers trying to buy the product or sign up for the service. Studies and research can be carried out on the market and targeted audience can be narrowed down. Once getting the list of newspapers, magazines and magazines meant for the customers in mind, find out how many readers they have and the cost they ask for posting the ad. Special deals are offered by them from time to time and can only be found by watchful eye.

 

It is estimated that everyday people are subjected to around three thousand commercials. That is a huge number and if someone desires to be noticed, he should certainly be different. Not only the services and product sold should be unique in the market, so should be the advertisement. For example, if a business selling mattresses says, “We sell mattresses”, it will not make a statement and will be passed off as any other mattress advertisement. But if they say, “Our mattresses are of the finest quality”, it will make the advertisement stand out in the crowd. Other catch lines are “Are you suffering from back pain? Probably you must try our mattresses “, are more specific and will catch the fancy of the people who are suffering from back pains since a long time. The advertisement should also focus on the uniqueness of the product and how it is better compared to the competitors’ product.

 

Focusing on the problems of the customers and giving a solution for them, is what a customer demands. A customer does not buy a product; he buys benefits in the form of a product. The real value of the product should be realised and a clear picture of it should be presented to the customer so he will be able to relate with the product. If the advertisement doesn’t specify the solution it can provide, the customers will never know of it. So focusing on the customers problem is what some ads miss.

 

The last thing missing in most of the advertisement is motivation for the customers. If the advertiser has designed the advertisement and the customer had read the advertisement, all efforts and money invested will be wasted if he doesn’t get up and do something about it. It shouldn’t be assumed that the customer knows what to do; instead the advertisement should influence the mind of the customer and should tell him what to do. Call of action is the final job of the advertisement. It should call for information, or visiting the store or even visiting the online store. The message should sound confident and clear.

 


Why Is It Good To Sell Your Products Online - Ecommerce Blog

If you run an online store selling products, such as tools, jewelry, makeup, gifts, clothing, or any other products, you make more money when you sell more products. Since the objective of any business is to make money, online store owners know that the more products they sell, the more money they can make.

 

 

“How can I sell more of my products online?” is one of the most common questions I hear from my clients is. Here are several tips that will help you sell more of your products online and generate more revenue:

 

 

– Show off the products in the best possible light. When people buy a product, they want to know what the product looks like. If someone is buying a couch, they want to be able to see if that couch would fit with the rest of their furniture before actually buying it. If someone wants to buy a piece of jewelry, they want to see what the jewelry looks like before buying it.

 

 

Therefore, the best way for you to convince your web site visitors that your products are right for them is by showing the products in the best possible light. Have high quality, detailed pictures of your products on your web site so that people are convinced that they need your product as soon as they see it.

 

 

– Make your web site easy to use. If someone comes to your web site to purchase your products, make sure they can find exactly what you are looking for. Your web site should have clear and concise navigation that is exactly the same on every page of the web site.

 

 

An easy to use navigation ensures that your web site visitors find what they are looking for on your web site and purchase it.

 

 

– Optimize web site for search engines. Another good way to drive more customers to your web site and increase your online sales is by optimizing your web site for search engines. Search engine optimization is the process of modifying web page content and meta-information to improve the search engine ranking of the page. Meta-information includes certain HTML tags (title, heading, emphasized text, keyword and description meta-tags), as well as the internal (links between pages on the same site) and external (links between pages on different sites) link structure of a web site.

 

 

Optimizing your web site helps you improve your search engine rankings and drive more targeted traffic to your web site.

 

 

– Create a blog to promote your business. A blog is your business diary, in which you share the information about your business, your new products, different ways of using your products and much more. Your blog is an excellent tool to let the world know about your business and your products, to connect with potential customers and promote what you have to offer.

 

 

In order to bring the most online traffic and make money with your blog, make sure that your blog consistently and create blog posts that are of interest to your past as well as potential customers. Regular posts that are interesting to read is what will keep your readers coming back and buying from you. The Internet is a great place to sell your products. When you know how to market your business online, you bring more web site traffic, get more product sales and make more money.

 

 


11 Tips to Increase your Online Sales

If you’re looking for ways to increase your online sales or just your sales in general, this article will give you 11 tips you can start implementing straight away to see a real difference in your sales.

 

  1. Ease of Use

If you are getting targeted traffic to your site that is great news. But if your customers/clients are coming to your site and are not converting then your site may not have good navigation. Make sure your website is easy to use. If your site is tedious and cumbersome to navigate around then you are losing potential clients. Just by concentrating on this alone you should see an increase in your online sales.

 

 

  1. Build Trust and Sell More

This is a very simple tip but not many companies practice it. You have to gain your customers trust before you attempt to sell to them. I will give you a real world example so you can put this concept into perspective. Would you rather buy a mobile phone from a random guy in the street or a trusted mobile phone store like Carphone Warehouse. I’m guessing you will go with the latter. Even if the ‘random guy’ is selling at a much lower cost than Carphone Warehouse, most people will still buy from the trusted retailer. The key thing here is that you should focus on building trust before anything else. Once you build trust people will just start throwing money at you.

 

 

  1. Don’t Fear Transparency

This point ties in with trust. If you are transparent with customers they will start to trust you and they will see you as a brand that they can trust. How do I make my business transparent I hear you ask! Be upfront about your offers. Don’t leave major details in the small print. That is a major put off. There’s nothing worse than being lured in by a “Free Next Day Delivery” offer only to find out later on that you have to spend at least £300! Don’t get me wrong its fine to have that offer but just make sure you make the condition extremely clear to your customers. That is called being transparent! Do this and slowly but surely your online sales will start to increase.

 

 

  1. Think about your target market

Sometimes we tend to drift away from the real purpose of what our business is all about. What is that? To provide a product or service that your target market will love. The keyword there is ‘target market’. Don’t lose focus on what your target market wants. Remember that peoples preferences and tastes change overtime, so you constantly have to do research on what your target market really want.

 

 

  1. Build a Sales Funnel

If you don’t have a sales funnel in place your probably not getting the results you want. Having a proper sales funnel will allow you to focus on each aspect of your sales process. A good sales funnel will include a very targeted lead generating fragment. This will be at the very top of your funnel. If you get this bit of your funnel right the rest of it will be great.

 

The next bit of your funnel is to prospect your leads. Filter out all the timewasters and gather all the leads that you think have a high chance of buying from you. The last part of the funnel is to actually try and sell to these prospects. This is where you offer them a product or service they might want to purchase.

 

 

  1. Develop an SEO Marketing Strategy

No matter how much you dread SEO, there is no escaping it. It is a must for any business. It is a long term strategy that will pay dividends when done well. Implementing a good SEO strategy will get you a steady stream of sales overtime. You won’t have to do any paid marketing for those sales!

 

 

  1. Optimise for all Platforms

You need to make your website accessible to everyone. When I say accessible to everyone I mean it needs to be optimised for any device. That includes, desktop, mobile, tablets and all the other types of devices there are. The main point here is that whenever anyone searches for your site they shouldn’t have any trouble viewing it. This will increase the amount of people viewing your site which will in turn increase your sales.

 

  1. Start Upselling

Offer your customers the chance to upgrade. Don’t just assume that they will seek out upgrades on their own accord. If you don’t ask you won’t get. Ever heard of the saying ‘ask and you shall receive’? Well in this case it couldn’t be more true. The best time to try and sell to someone is when they have just bought from you or are about to buy from you. That is the perfect time to offer them an upgrade.

 

  1. Start Cross-selling

This is very similar to upselling but instead of offering upgrades, cross-selling requires that you provide more options to your customers. These are alternative options which may not necessarily be more expensive but just increases the chance of a sale as the customer will now have more choice.

 

  1. Concentrate on bestselling products and market those products

Don’t waste your time focusing on products or services that aren’t making you much money. If you know a certain product is your bestselling, then you should focus most of your efforts on marketing that. The aim is to fine tune your marketing so that in the long run you are increasing your sales.

 

  1. Optimise CTA’s

As a business your marketing should include a lot of CTA’s (Call To Action’s). If you don’t know what that is, it is an instruction you give to a prospect telling them to do something. For example ‘Click here’, ‘Buy Now’, ‘Check It Out Here’ and ‘Call Now’. You should always be testing new ones so you know which one gets more engagement. Don’t just stick to the same CTA even if you think it is working fine for you. Chances are that there is a CTA out there that is much better than the one you are using right now!

 


How To Guarantee Returns From Your Marketing Campaign [Infographic]

Is Your Marketing Campaign Profitable?

If done correctly, a digital marketing campaign can ignite thousands of impressions and generate the kind of engagement that can be converted into sales.

 

Beyond simply creating content and generating leads, your marketing campaign can create advocates for your business. Customers can provide reviews and comments through their own social accounts thus sharing your content in various interactive digital communities.

 

If your marketing campaign is optimal it will be measurable. With simple to use tools like google analytics you can track traffic, the amount of people who click-through to your landing page, conversions and other real-time results. You can then use all of this raw data to segment an abundance of leads and customers into specific and actionable categories.

 

By creating a well structured marketing campaign your business can benefit from a boost in lead generation and brand awareness. However, this could end up being very costly. For this reason, it is extremely important to budget how much you spend in relation to how many sales your marketing campaign can generate.

 

Check out our YouTube video below for additional information about establishing your marketing campaign:

https://www.youtube.com/watch?v=4YCbuUDUV4Y

The infographic below provides even more details for you to ensure your marketing campaign generates positive and measurable returns. Let us know what you think is most crucial to your marketing campaign via Twitter or Facebook.

Is Your Marketing Campaign Providing a Positive Return on Investment?

If you are looking for a positive return on investment from your marketing campaign be sure to use the information in the above infographic.

 

Plan, produce, and implement your business marketing campaign today.

 

If you found this useful, why not check out this post on reducing adwords spend?