Adwords Click Through Rate: How To Improve Yours

Not getting the level of traffic from Google Adwords that you expected? Here's some practical help to improve your Adwords click through rate (CTR) so you can start to generate qualified traffic from search engines to your landing pages. Organise Your Adwords Campaigns Per Impression, Per Lead, Per Acquisition.

One key factor in improving your Adwords click through rate is differentiating between the different purposes of search campaigns. There are three reasons why you would invest in PPC:

  1. Brand awareness
  2. Lead generation
  3. Customer acquisition

 

Once you understand your business goals and decide on a campaign, your ads, keywords, message and call to action should be built around one single purpose, to maximise your Adwords click through rate and quality score.

Adwords gives you three marketing options to choose from and it's up to you to decide which is best for your campaign...

  1. Cost per thousand impressions (CPM) - good if you're running a blog with external advertising
  2. Cost per lead (CPL) - if your sales process starts on your website but cannot be completed there, e.g. bespoke solutions
  3. Cost per acquisition (CPA) - someone clicks on your ad, visits your website and signs up for a newsletter or places an order

Choosing whether to use CPM, CPL or CPA largely depends on the nature of your business, but it also depends on the specifics campaign you run in Google Adwords.

Here are 3 examples of how a business can choose different campaign options in Google Adwords:

Your business installs bespoke kitchens, and sells a range of kitchen appliances. You run a campaign to increase brand awareness and opt for the CPM structure with broad keywords. You'll want to keep the daily spend relatively low.

 

At the same time, you're marketing a new range of products with the option to complete the purchase on your website, and you will use the per acquisition (CPA) model. Your keywords should be specifically targeted to people already looking to buy. You'll want to spend a bit more here.

For your bespoke kitchen installation service, where your customers can specify their requirements on your website but the actual sale takes place in their home, you will use the per lead (CPL) structure. Again, target people looking to buy and set your daily spend accordingly.

Ideally you would run a mix of these, to keep developing your brand awareness for long term sales, and marketing your current line for immediate results.

Adapt To Your Audience

Even if your ads are on the first page, that doesn't necessarily mean you will also get results. The most important aspect of your ad campaign is your message, which needs to be concise and engaging.

Write them from the view point of potential customers: what would encourage your target market to click your ad, rather than your competitors'?

In order to get your message across and improve Adwords click through rate, you will have to spend considerable time re-wording and re-working your messages. Ads that go straight to the punch get more clicks, but you need to be specific, too. Regularly review all your ads and keep improving on your messages in order to enhance your Adwords click through rate.

AdWords Quality Score

Your click through rate affects your Adwords Quality Score. If you have a maximum bid of £1,50 and an AQS of 10 (the score can be between 1 and 10), and your competitor bids £4,00 but has a score of 6, your ad will be shown even though you're paying less than your competitor.

Improving your ads and Adwords click through rate not only generates more business, it also has the potential of reducing your search marketing costs over time.

Three Tips To Improve Your Adwords Click Through Rate

  1. Keep your ads per adgroup to the bare minimum Because ads in the same adgroup compete against each other, your time is best spent creating two or three great ads that speak to your audience. Analyse which ads are performing well and why, and build on their success.

2. Consider your call to action Offer a solution to a problem instead of simply promoting your product or service. 'Save 20% on your weekend trip to Paris' is far more effective than 'Click here for Paris weekend breaks'.

3. Continuously review your campaigns Although time consuming, success in Adwords click through rates largely depends on continuous analysis of keyword performance, adgroup performance, and applying your insights to your campaigns. Search trends change constantly, and your competitors work hard to improve on their results, too.

Are you generating good success with your Adwords click through rate?

Are your clicks translating into business profit?


Our View On An Email Autoresponder - Email Marketing Blog

In the internet marketing industry, keeping in close contact with your customers and potential customers is imperative to your success. You need a method of instantly responding to customer inquiries and a way to follow up with those who have expressed an interest in your business.

 

An autoresponder will allow you to instantly respond to emails and your responses are completely automated. You can create the messages you wish to send and your autoresponder will take care of the rest. You will have a round the clock customer service department that send replies in an instant.

You can increase your repeat business and your new business alike through the use of an autoresponder. Your customers will love the frequent contact and you will increase your web site traffic and sales considerably.

 

Many online businesses fail due to a lack of speedy follow-up contacts with potential customers and the inability to keep the company name visible to interested parties. Internet marketing is a highly competitive industry and you must keep your business and products fresh in the minds of those who visit your site. An autoresponder will help you build your mailing list without the necessity of questionable practices such as spam.

 

Try an autoresponder for your initial email responses. You will save time and money and your customers will enjoy the fast response. You can create many autoresponder messages and send them out as frequently as you wish. A fully automated autoresponder is the best way to maintain your customer contact and increase your visibility.

 

You can get an autoresponder for no cost that contains many helpful features that can add to your ability to keep in touch with your clientele.

 


How To Create A Successful Marketing Campaign - Small Business Blog

Many small businesses don’t get the success they want from advertising due to availability of very little resources. The results are simply flat due to lack of good ideas for improvements. Whether the ads are put in the local newspaper or are printed in the famous periodical or posted on a website, the money invested should gain the desired outcome. There are some common mistakes small businesses and professional service providers do when designing and posting the advertisement, which leads to the failure of the advertisement.

 

Bigger is better is believed in by many. That’s exactly what some of the small firms think when they want to advertise their product. They think bigger and select a medium where they need to invest a lot of money, but do not reach the targeted market. Like if a company specializes in designing diet plans and want to help out people who had disappointing results from their individual diet plans, and the company chooses to advertise a full page in the local paper instead of running advertisement in a health magazine, obviously not many of the dieters will notice the advertisement and the advertisement doesn’t get the desired attention.

 

So the point is to come up with the best campaign, which will increase the probability of the ad getting viewed and the right customers trying to buy the product or sign up for the service. Studies and research can be carried out on the market and targeted audience can be narrowed down. Once getting the list of newspapers, magazines and magazines meant for the customers in mind, find out how many readers they have and the cost they ask for posting the ad. Special deals are offered by them from time to time and can only be found by watchful eye.

 

It is estimated that everyday people are subjected to around three thousand commercials. That is a huge number and if someone desires to be noticed, he should certainly be different. Not only the services and product sold should be unique in the market, so should be the advertisement. For example, if a business selling mattresses says, “We sell mattresses”, it will not make a statement and will be passed off as any other mattress advertisement. But if they say, “Our mattresses are of the finest quality”, it will make the advertisement stand out in the crowd. Other catch lines are “Are you suffering from back pain? Probably you must try our mattresses “, are more specific and will catch the fancy of the people who are suffering from back pains since a long time. The advertisement should also focus on the uniqueness of the product and how it is better compared to the competitors’ product.

 

Focusing on the problems of the customers and giving a solution for them, is what a customer demands. A customer does not buy a product; he buys benefits in the form of a product. The real value of the product should be realised and a clear picture of it should be presented to the customer so he will be able to relate with the product. If the advertisement doesn’t specify the solution it can provide, the customers will never know of it. So focusing on the customers problem is what some ads miss.

 

The last thing missing in most of the advertisement is motivation for the customers. If the advertiser has designed the advertisement and the customer had read the advertisement, all efforts and money invested will be wasted if he doesn’t get up and do something about it. It shouldn’t be assumed that the customer knows what to do; instead the advertisement should influence the mind of the customer and should tell him what to do. Call of action is the final job of the advertisement. It should call for information, or visiting the store or even visiting the online store. The message should sound confident and clear.

 


Why Is It Good To Sell Your Products Online - Ecommerce Blog

If you run an online store selling products, such as tools, jewelry, makeup, gifts, clothing, or any other products, you make more money when you sell more products. Since the objective of any business is to make money, online store owners know that the more products they sell, the more money they can make.

 

 

“How can I sell more of my products online?” is one of the most common questions I hear from my clients is. Here are several tips that will help you sell more of your products online and generate more revenue:

 

 

– Show off the products in the best possible light. When people buy a product, they want to know what the product looks like. If someone is buying a couch, they want to be able to see if that couch would fit with the rest of their furniture before actually buying it. If someone wants to buy a piece of jewelry, they want to see what the jewelry looks like before buying it.

 

 

Therefore, the best way for you to convince your web site visitors that your products are right for them is by showing the products in the best possible light. Have high quality, detailed pictures of your products on your web site so that people are convinced that they need your product as soon as they see it.

 

 

– Make your web site easy to use. If someone comes to your web site to purchase your products, make sure they can find exactly what you are looking for. Your web site should have clear and concise navigation that is exactly the same on every page of the web site.

 

 

An easy to use navigation ensures that your web site visitors find what they are looking for on your web site and purchase it.

 

 

– Optimize web site for search engines. Another good way to drive more customers to your web site and increase your online sales is by optimizing your web site for search engines. Search engine optimization is the process of modifying web page content and meta-information to improve the search engine ranking of the page. Meta-information includes certain HTML tags (title, heading, emphasized text, keyword and description meta-tags), as well as the internal (links between pages on the same site) and external (links between pages on different sites) link structure of a web site.

 

 

Optimizing your web site helps you improve your search engine rankings and drive more targeted traffic to your web site.

 

 

– Create a blog to promote your business. A blog is your business diary, in which you share the information about your business, your new products, different ways of using your products and much more. Your blog is an excellent tool to let the world know about your business and your products, to connect with potential customers and promote what you have to offer.

 

 

In order to bring the most online traffic and make money with your blog, make sure that your blog consistently and create blog posts that are of interest to your past as well as potential customers. Regular posts that are interesting to read is what will keep your readers coming back and buying from you. The Internet is a great place to sell your products. When you know how to market your business online, you bring more web site traffic, get more product sales and make more money.