When is the best time to send an email?

When creating your email campaign do you give much thought to the time and day you are sending it out at. Believe it or not the time you press send will make a big difference on how many people open it up and how many people click on it. Luckily for you we have listed the best times to send out your campaign in regards to six specific industries.

Heres a quick summary.

  • Weekdays see 85% of marketing emails opened
  • 24% of all emails sent were clicked between 4-6pm
  • The best time to send an email is midweek between Tuesday and Thursday
  • Mid morning and mid afternoon see the highest engagement rates (10am and 2pm)

B2B Best day to send: Tuesday Best time to send: 8-10 am

Ecommerce Best day to send: Wednesday Best time to send: 10 am

Marketing Services (wink, wink) Best day to send: Wednesday Best time to send: 4 pm

Software/Saas Best day to send: Wednesday Best time to send: 2-3 pm

Offline retail/Hospitality Best day to send: Thursday Best time to send: 8-10 am

Source: http://www.socialmediatoday.com/news/when-is-the-best-time-to-send-an-email-marketing-campaign-infographic/506672/

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Email Marketing Statistics

When it comes to Marketing statistics few companies do as much research as Hubspot. So when we looked to find the most in depth stats on Email Marketing, we went turned to them. See below for informative stats to help you understand how your customers may respond to email marketing and a few tips on how to make your campaigns more successful.

Click through Rate:

  • 54% of marketers say increasing engagement rate is their top email marketing priority. (Ascend2, 2016)
  • 11 a.m. ET has the highest click through rate for email sends. (HubSpot, 2015)
  • 15% of marketers surveyed say their company still does not regularly review email opens and clicks; only 23% say they have integrated their website and emails to track what happens after a click. (MarketingProfs, 2016)
  • Email notifications about abandoned carts have a 40.5% open rate. (eMarketer, 2015)
  • As the number of images in an email increases, the clickthrough rate of the email tends to decrease. (HubSpot, 2014)

Email Copy:

  • 64% of people prefer rich text emails. (HubSpot, 2014)
  • One-third of millennial workers are comfortable using emojis to communicate with a direct manager or senior executive. (Adobe, 2015)
  • Email subject lines that include the words "thank you" have the highest above-average engagement levels. (Adestra, 2015)
  • Nearly half (47%) of marketers say they sometimes test alternate subject lines to optimize email performance. (Marketing Profs, 2016)
  • Emails that included the first name of the recipient in their subject line had higher click through rates than emails that did not. (HubSpot, 2014)
  • The open rate for emails with a personalized message was 17.6%, compared to 11.4% without personalization. (Statista, 2014)

Email Segmentation:

  • 42% of marketers do not send targeted email messages; only 4% use layered targeting. (Marketing Profs, 2016)
  • 83% of companies use at least basic segmentation for their emails. (Econsultancy, 2016)
  • The ability to segment email lists and individualize email campaign messaging are the most effective personalization tactics for 51% and 50% of marketing influencers respectively. (Ascend2, 2016)
  • Segmented and targeted emails generate 58% of all revenue. (The Direct Marketing Association, 2015)

Email Usage:

  • Three-quarters of companies agree that email offers "excellent" to "good" ROI. (Econsultancy, 2016)
  • Email use worldwide will top 3 billion users by 2020. (The Radicati Group, 2016)
  • Gmail has 1 billion active users worldwide. (Statista, 2016)
  • 66% of unsubscribes occur between 5 and 10 p.m. (Tomasz Tunguz, 2015)
  • 86% of consumers would like to receive promotional emails from companies they do business with at least monthly, and 15% would like to get them daily. (Statista, 2015)
  • 51% of marketers say enriching contact data quality is their most significant barrier to achieving email marketing success. (Ascend2, 2016)
  • 86% of professionals prefer to use email when communicating for business purposes. (HubSpot, 2017)
  • 78% of consumers have unsubscribed from emails because a brand was sending too many emails. (HubSpot, 2016)
  • Mobile Email Two-thirds of emails are read on either smart phones or tablets. (Marketing Land, 2015)
  • Outside of work, Americans most commonly check their email while watching TV (70%), from bed (52%), on vacation (50%), while on the phone (43%), from the bathroom (42%), and even while driving (18%). (Adobe, 2015)
  • 75% of Gmail users access their accounts on mobile devices. (TechCrunch, 2015)
  • 48% of emails are opened on a smartphone. (Movable Ink, 2015)
  • 41% of emails are opened on an iPhone. (Movable Ink, 2015)

If you feel your email marketing campaigns are under performing,

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to have a member of our team reach out to you. 

 

 

Source: THE ULTIMATE LIST OF MARKETING STATISTICS (Source: https://www.hubspot.com/marketing-statistics)


Marketing Minute Email Marketing- 5 reasons why it's still great!

For some reason as time goes on more and more people think that email marketing is dead. This is funny because if you ask the same people if they use email, they will most likely say yes. And they probably use it everyday. Yes there are other new forms of marketing channels that have crept up over time but to be honest email is still number one. So instead of me blabbing along here just watch the video below which will give you five reasons why email is still dominant.

Alternatively, if you already know email marketing is important but you still haven't grasped how to utilise it properly 


Top 5 Email Marketing Service Providers

There are literally 100's of email marketing companies out there that you can choose to use as you email service provider. However, picking one that suits your needs can be a real pain due to the number of options. Lucky for you we have compiled a list of five (in no particular order) that we feel you should seriously consider.

Mailchimp

Probably one of the most user friendly so there is no need to worry about too much technical jargon The other great thing is there basic package is free. Even there email automation is now free. This means you can have emails that automatically go out to your subscribers without having to manually send them out, all for free.

Dot Mailer

This one is great as it can seamlessly integrate with your CRM software.  It is a bit pricier than most other providers but what you can do with it is amazing.

Campaign Monitor

This is another very user friendly kit. You can easily create templates that you can use again and again. They wont break the bank either as their pricing plans start from $9.

Aweber

Just like Dot Mailer aweber can also integrate very well with 3rd party applications. With plans starting at $19 per month they are not the priciest option either so that is another plus.

Getresponse

Getresponse is quite similar to aweber with matching price plans and email marketing options. You will often find reviewers comparing the two side by side. However an added benefit of using get response is their native landing page builder.

If you need help with your email marketing campaign send an email to info@coretiummedia.com or 


6 do's and dont's of email marketing (infographic)

 

If the above was too much to read. Have a look at this quick video.