6 Signs It’s Time to Hire a Marketing Agency

If you have ever been on the fence about whether you need to hire a marketing agency you are not alone. Many small businesses aren't sure when they should hire an agency or if they should hire one at all. So in this podcast we have outlined 6 signs that tell you, you need to hire an agency.

Don't Wait Around! It's Time To Hire A Marketing Agency!

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Turn Customers into Repeat Buyers with Email Marketing

We once proclaimed that the ‘Death of Email Marketing’ had been greatly exaggerated and to be honest, we still think we are right. Email marketing is still a great way of communicating with customers and potential customers…and it is also a great way to turn your customers into repeat buyers.

Firstly, it generates more profit than looking for new business and, it's one of the primary goals of selling - reselling to existing customers.

Then add in FOMO! – or in its proper full vanicular ‘Fear Of Missing Out’. As human beings you would not be human if you didn’t get FOMO on occasion, whether it be staying in for a night in front of the TV instead of heading out with friends only to find out they have the best night ever…major FOMO can occur then or whether it be missing out on a great deal because you have been indecisive. The trick is to get customers to get major FOMO when it comes to any offers or products you may have…the guys at Apple seem to have it down to a tee.

So how do you create a sense of FOMO, so customers will come back and buy from you, well…

Don’t let fears or reservations creep into your customer’s psyche. It is essential that you make them feel confident and empowered about their decision to purchase your product. A few reinforcements here and there will help immensely.

Educate your customers – this is one of the most important things you can do to keep them buying from you – very few businesses do a good job of educating customers – this can be through newsletters, videos, simple blog or even a podcast like this one

Hints, tips and helpful ideas on how a customer can improve their business is always a winner. They will appreciate your concern and interest in their wellbeing – and the fact you are doing it for free also helps. That’s not to say you give all your secrets away for free… ;-) Here's an infographic we did recently that does this exact thing

Say "thank you" regularly. Nothing is more important than saying "thank you." Who doesn’t like being thanked for something. Even if it is a call to say thanks for buying or even follow up calls 3 months later to see how they are doing with their purchase. As a famous supermarket says ‘Every Little Helps’

Ask your customers for their opinions. The finest form of flattery is “What are your thoughts?” – they will feel valued that you find their opinion significant. You can use something like Survey Monkey for this

Make your customers feel important. Congratulate them on their achievements and comment on positive things about their business. Life in the trenches isn't always easy – let them know they are doing a great job.

To get more information on email marketing please contact us on….info@coretiummedia.com… or call us on 0207 537 6602 for a chat.

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When is the best time to send an email?

When creating your email campaign do you give much thought to the time and day you are sending it out at. Believe it or not the time you press send will make a big difference on how many people open it up and how many people click on it. Luckily for you we have listed the best times to send out your campaign in regards to six specific industries.

Heres a quick summary.

  • Weekdays see 85% of marketing emails opened
  • 24% of all emails sent were clicked between 4-6pm
  • The best time to send an email is midweek between Tuesday and Thursday
  • Mid morning and mid afternoon see the highest engagement rates (10am and 2pm)

B2B Best day to send: Tuesday Best time to send: 8-10 am

Ecommerce Best day to send: Wednesday Best time to send: 10 am

Marketing Services (wink, wink) Best day to send: Wednesday Best time to send: 4 pm

Software/Saas Best day to send: Wednesday Best time to send: 2-3 pm

Offline retail/Hospitality Best day to send: Thursday Best time to send: 8-10 am

Source: http://www.socialmediatoday.com/news/when-is-the-best-time-to-send-an-email-marketing-campaign-infographic/506672/

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Email Marketing Statistics

When it comes to Marketing statistics few companies do as much research as Hubspot. So when we looked to find the most in depth stats on Email Marketing, we went turned to them. See below for informative stats to help you understand how your customers may respond to email marketing and a few tips on how to make your campaigns more successful.

Click through Rate:

  • 54% of marketers say increasing engagement rate is their top email marketing priority. (Ascend2, 2016)
  • 11 a.m. ET has the highest click through rate for email sends. (HubSpot, 2015)
  • 15% of marketers surveyed say their company still does not regularly review email opens and clicks; only 23% say they have integrated their website and emails to track what happens after a click. (MarketingProfs, 2016)
  • Email notifications about abandoned carts have a 40.5% open rate. (eMarketer, 2015)
  • As the number of images in an email increases, the clickthrough rate of the email tends to decrease. (HubSpot, 2014)

Email Copy:

  • 64% of people prefer rich text emails. (HubSpot, 2014)
  • One-third of millennial workers are comfortable using emojis to communicate with a direct manager or senior executive. (Adobe, 2015)
  • Email subject lines that include the words "thank you" have the highest above-average engagement levels. (Adestra, 2015)
  • Nearly half (47%) of marketers say they sometimes test alternate subject lines to optimize email performance. (Marketing Profs, 2016)
  • Emails that included the first name of the recipient in their subject line had higher click through rates than emails that did not. (HubSpot, 2014)
  • The open rate for emails with a personalized message was 17.6%, compared to 11.4% without personalization. (Statista, 2014)

Email Segmentation:

  • 42% of marketers do not send targeted email messages; only 4% use layered targeting. (Marketing Profs, 2016)
  • 83% of companies use at least basic segmentation for their emails. (Econsultancy, 2016)
  • The ability to segment email lists and individualize email campaign messaging are the most effective personalization tactics for 51% and 50% of marketing influencers respectively. (Ascend2, 2016)
  • Segmented and targeted emails generate 58% of all revenue. (The Direct Marketing Association, 2015)

Email Usage:

  • Three-quarters of companies agree that email offers "excellent" to "good" ROI. (Econsultancy, 2016)
  • Email use worldwide will top 3 billion users by 2020. (The Radicati Group, 2016)
  • Gmail has 1 billion active users worldwide. (Statista, 2016)
  • 66% of unsubscribes occur between 5 and 10 p.m. (Tomasz Tunguz, 2015)
  • 86% of consumers would like to receive promotional emails from companies they do business with at least monthly, and 15% would like to get them daily. (Statista, 2015)
  • 51% of marketers say enriching contact data quality is their most significant barrier to achieving email marketing success. (Ascend2, 2016)
  • 86% of professionals prefer to use email when communicating for business purposes. (HubSpot, 2017)
  • 78% of consumers have unsubscribed from emails because a brand was sending too many emails. (HubSpot, 2016)
  • Mobile Email Two-thirds of emails are read on either smart phones or tablets. (Marketing Land, 2015)
  • Outside of work, Americans most commonly check their email while watching TV (70%), from bed (52%), on vacation (50%), while on the phone (43%), from the bathroom (42%), and even while driving (18%). (Adobe, 2015)
  • 75% of Gmail users access their accounts on mobile devices. (TechCrunch, 2015)
  • 48% of emails are opened on a smartphone. (Movable Ink, 2015)
  • 41% of emails are opened on an iPhone. (Movable Ink, 2015)

If you feel your email marketing campaigns are under performing,

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Source: THE ULTIMATE LIST OF MARKETING STATISTICS (Source: https://www.hubspot.com/marketing-statistics)