Increase email open rates

5 Must Do Things to Skyrocket Your Email Open Rates

Email marketing is still one of the best ways to get your message across to your potential customers. However, this is only the case if you can get your emails opened. Getting your prospects to open your email can seem like a daunting task but it really shouldn't be. It's actually not as hard as most people believe. The formula is quite simple and we are going to give it to you right here in this blog post. Here we go.

1.Get Your Subject Line Right

This is the main component that will affect your open rates. If you don't have a compelling subject line your subscribers will not bother opening your emails. You need to spark curiosity in the minds of your prospects. "How do I Spark curiosity?", I here you ask. It's easy, ask a question. If you ask a compelling enough question, your subscribers will assume you have the answer in your email and as a result will open your email. For example if you have have a pet store your subject line could be something like "Hey Jason, Does your Cat do this?". If you use something like this your prospect will wonder what it is that you are referring to and will want to open to find out.

2.You Don't have Time so Get to The Point

We all value our time so it should come as no surprise that your subscribers do to. heir time is precious so you only have seconds to make an impact. Make your subject line punchy and to the point. Long subject lines that don't make the subscriber want to open your email will make them scroll right past your email. Make the topic of your email copy known in the subject line of your email.

3.Use Their Name

If you know your prospects name make sure you use it. This will dramatically increase your open rates. In the subject line used earlier we used the prospects name. For example which sounds more appealing, "Hey Jason, Does Your Cat Do This?" or "Does your Cat Do This?" ? We are guessing the former. Using someones first name makes it sound like this email was written specifically for them alone. Just saying their name alone without saying anything after it might even make them open the email. It's a very powerful tool which is very easy to implement.

4.Consider The Contents of Your Last Email

Not many people talk about this but what you said in your last email will most likely affect the open rate of your next email. For example if you did not engage well enough in your previous email, people won't have much of a convincing reason to open any email that follows. For instance if you know someone is a constant spammer and all they send you is spam, will you open their next email? I'm not saying you are sending spam (I hope you're not) but I'm sure you get the message.

5.Be Fun

Whatever you do don't be boring. Make your message fun and personable. There is nothing worse than going through your inbox and reading a subject line that screams boring. It can really dampen one's mood. Don't be that guy or gal! You will be branded as boring and people will never open your emails. Instead try to engage with your prospects. You can do this by finding out what it is that they really want and present it to them via email.

If you follow these tips religiously you will see overtime that your email open rates have increased dramatically. If you would like some concrete example of good subject lines here are 49 Email Subject Lines That Are Guaranteed to Get Your Emails Read!


49 Email Subject Lines That Are Guaranteed to Get Your Emails Read!

Even though these subject lines are industry specific, you can adjust them to make them suitable for your industry.

B2B (Business to Business)
• Which Test Won: Test of the Week: Demo vs Video – Which Copy Won 48.2% More Leads?
• Dasheroo: Top 5 Customer Support Metrics You Need to Track, Now!
• Social Media Bulletin: Marketing Metrics Bible – 70-Page Guide
• Practical Ecommerce: Report: Top 10 Comparison Shopping Engines
• Copyblogger: Renew your Authority membership right now (and save big)
• Big Data Bulletin: Includes: How to Avoid the Worst Big Data Mistakes You Can Make
• PsPrint: The Results Are In: Top Designs from Our Artwork Contest!

Retail
• Walgreens: Your selfies aren’t going to print themselves – 40% off mobile photo orders with our FREE App
• Kara’s Cupcakes: A Trio of Seasonal Favorites for Your Enjoyment!
• David’s Tea: In store exclusive: free honey for mom
• Omaha Steaks: ★This is almost too good to be true…★
• Open Table: Give the Gift of Deliciousness
• Gap: Hurry! Save NOW until 10AM Wednesday
• Lululemon Athletica: did someone say brownies?
• Tory Burch: Ends Today: 25% Off — Friends & Fans Event
• Piperlime: Extra 25% off SALE items under $100
• Lilly Pulitzer: Take a peek at our new summer catalog…
• Shutterfly: 3 days left: Up to 40% + get an extra 20% off
• Old Navy: Got SUPER CASH, Kim? Redeem It Today!
• Workshop: We’ve got spring fever at workshop! Check out our calendar for our spring faves!
• Pottery Barn Kids: ★ 3 great sales TODAY only! ★ Save 20% + free shipping on beach towels, gear & Freeport Chairs
• Orbitz: Quick! This promo code’s ending soon
• J Crew Factory: HURRY: This deal will change at noon
• Abercrombie Kids: we could just say ‘thanks’ but we think this is way better…
• Wine.com: Weekend savings up to 50% on CA favorites
• Photojojo: *NEW* A Portable Pop-Up Photo Studio
• Fabletics: want to win $100 to fabletics?
• Priceline: Get $20 Off Hotels Instantly! Email Exclusive
• ModCloth: 20% off. 100% awesome.
• Banana Republic: Surprise! (Can you guess what yours is?)
• Birdy Botanicals: Our Newest Product Just Got Better & A Favourite Local Event is Back
• Everlane: See What’s Coming
• Warby Parker: Finally
• Birchbox: Come Back and Get a Free Gift

Non-Profit
• Marine Mammal Center: Show Your Mom Some Love
• Humane Society of the United States: Be inspired, create change
• American Diabetes Association: We need backup
• American Red Cross: Everyday heroes like you
• American Lung Association: Honoring our volunteers
• World Wildlife Fund: Reminder: Jill, You Can Make a Huge Difference
• Humane Society of the United States: Need some convincing?
• American Diabetes Association: Take it. Share it. Step Out.
• Care and Share Food Bank: Eat your greens!
• Friends of the Sea Otter: Mother’s Day Spa and Dinner Raffle
• Community Music Center: New Items Added to the Community Music Center Auction!
• SFMOMA: It’s Not Too Late
• The San Francisco Ballet Association: Don’t miss the final program of the season!
• Root Division: Take an Art Class! Fall Schedule

We hope this has helped you in some way to increase your open rates. Make sure you don’t just copy the subject lines, you do still need to adapt it to your business.
Until next time.


10 Best Tips To Write Effective Emails

1. Format your response so that it’s easy to read on a screen. Do not write email using very long sentences, which are lengthy horizontally. Each line must be short. Ideally, write 5-6 words in each line only and not more than that.

 

 

2. Make sure the subject line is concise and meaningful to the recipient…not just a generic
“Response from Marketing Team” But also be careful that it doesn’t look like spam.

 

 

3. Have one subject per paragraph. Mention this separately by blank lines, so that its easy to read and understand.

 

 

4. Be brief. Use as few words as possible to convey your message. More is not better when

it comes to email. An email is not perceived as an electronic letter.

 

 

5. Use simple, declarative sentences. Write for a third or fourth grade audience,

particularly if you’re creating templates that are sent automatically. You do not know the

education level of your sender or the sender’s level of comfort with the English language.

 

 

6. Be sensitive to the tone of the original email. If the sender is upset because of an error on

your part, acknowledge the error. Clearly state what you are doing to correct the situation.

 

 

7. Make sure you answer all the questions posed in the original inquiry. A partial answer

frustrates the sender and results in additional contacts. It also makes the company sending

the response look inept.

 

 

8. Make it clear what actions you will be taking next and when the writer can expect the

next contact from you.

 

 

9. Don’t ask for an order number/case number or any old information which you remember out of your mind only when one is included in the original email…sounds pretty basic, but sometimes people miss very obvious info in email.

 

 

10. Don’t just tell the sender to go to your web site. In many cases, they have already been to

the web site and couldn’t find the answers they were looking for. If you want them to go

back to the web site, provide a direct link to the exact information the reader needs.


What Can Marketing Do For You? Honest Reviews

Hello readers, we have put together a list of business owners who have shared their thoughts on digital marketing. This is a mixture of big businesses and upcoming SME's. If you would like to share your thoughts on marketing then email info@coretiummedia.com for a chance to be on our blog

Make sure that you leave your name, company name and phone number so we can contact you when you will be featured. Thank you and enjoy this blog

 

 

"I believe that if you spend money on digital marketing  for your business you will succeed in the long run. Many business owners do not realise how much digital marketing can pay off and how many people can find your business through the different types of offers that marketing provides!" Brenda Newbury, Aviva Loans, Swansea 

 

"Employing PPC and SEO with Coretium Media has helped my business sales increase by 87% in the past few weeks, I think that marketing for your business is seen as underrated whereas its actually a very important factor for business growth. Marketing is the way forward" Roger Moore, Best4business Accountants & Co. Ltd, London 

 

"If you struggle with juggling time to post about your business on social media and do your own marketing then it would be ideal to hire digital marketers who can be responsible of this. It saves you much more time!" Amanda Freed, Beyond Bronzed Beauty, London 

 

"I think that company owners are afraid of taking risks and would rather do marketing themselves, this shouldn't be the case because it is a marketing person's job to do this. They are there to help your business reach its true potential and drive more sales. Personally, I think that every company owner should think about marketing before anything else as you need some of the services of marketing to advertise your brand and make it well known." Mylo Haynes, CV Library, Newcastle