Marketing Minute Email Marketing- 5 reasons why it's still great!

For some reason as time goes on more and more people think that email marketing is dead. This is funny because if you ask the same people if they use email, they will most likely say yes. And they probably use it everyday. Yes there are other new forms of marketing channels that have crept up over time but to be honest email is still number one. So instead of me blabbing along here just watch the video below which will give you five reasons why email is still dominant.

Alternatively, if you already know email marketing is important but you still haven't grasped how to utilise it properly 

Top 5 Email Marketing Service Providers

There are literally 100's of email marketing companies out there that you can choose to use as you email service provider. However, picking one that suits your needs can be a real pain due to the number of options. Lucky for you we have compiled a list of five (in no particular order) that we feel you should seriously consider.


Probably one of the most user friendly so there is no need to worry about too much technical jargon The other great thing is there basic package is free. Even there email automation is now free. This means you can have emails that automatically go out to your subscribers without having to manually send them out, all for free.

Dot Mailer

This one is great as it can seamlessly integrate with your CRM software.  It is a bit pricier than most other providers but what you can do with it is amazing.

Campaign Monitor

This is another very user friendly kit. You can easily create templates that you can use again and again. They wont break the bank either as their pricing plans start from $9.


Just like Dot Mailer aweber can also integrate very well with 3rd party applications. With plans starting at $19 per month they are not the priciest option either so that is another plus.


Getresponse is quite similar to aweber with matching price plans and email marketing options. You will often find reviewers comparing the two side by side. However an added benefit of using get response is their native landing page builder.

If you need help with your email marketing campaign send an email to or 

6 do's and dont's of email marketing (infographic)


If the above was too much to read. Have a look at this quick video.

Increase email open rates

5 Must Do Things to Skyrocket Your Email Open Rates

Email marketing is still one of the best ways to get your message across to your potential customers. However, this is only the case if you can get your emails opened. Getting your prospects to open your email can seem like a daunting task but it really shouldn't be. It's actually not as hard as most people believe. The formula is quite simple and we are going to give it to you right here in this blog post. Here we go.

1.Get Your Subject Line Right

This is the main component that will affect your open rates. If you don't have a compelling subject line your subscribers will not bother opening your emails. You need to spark curiosity in the minds of your prospects. "How do I Spark curiosity?", I here you ask. It's easy, ask a question. If you ask a compelling enough question, your subscribers will assume you have the answer in your email and as a result will open your email. For example if you have have a pet store your subject line could be something like "Hey Jason, Does your Cat do this?". If you use something like this your prospect will wonder what it is that you are referring to and will want to open to find out.

2.You Don't have Time so Get to The Point

We all value our time so it should come as no surprise that your subscribers do to. heir time is precious so you only have seconds to make an impact. Make your subject line punchy and to the point. Long subject lines that don't make the subscriber want to open your email will make them scroll right past your email. Make the topic of your email copy known in the subject line of your email.

3.Use Their Name

If you know your prospects name make sure you use it. This will dramatically increase your open rates. In the subject line used earlier we used the prospects name. For example which sounds more appealing, "Hey Jason, Does Your Cat Do This?" or "Does your Cat Do This?" ? We are guessing the former. Using someones first name makes it sound like this email was written specifically for them alone. Just saying their name alone without saying anything after it might even make them open the email. It's a very powerful tool which is very easy to implement.

4.Consider The Contents of Your Last Email

Not many people talk about this but what you said in your last email will most likely affect the open rate of your next email. For example if you did not engage well enough in your previous email, people won't have much of a convincing reason to open any email that follows. For instance if you know someone is a constant spammer and all they send you is spam, will you open their next email? I'm not saying you are sending spam (I hope you're not) but I'm sure you get the message.

5.Be Fun

Whatever you do don't be boring. Make your message fun and personable. There is nothing worse than going through your inbox and reading a subject line that screams boring. It can really dampen one's mood. Don't be that guy or gal! You will be branded as boring and people will never open your emails. Instead try to engage with your prospects. You can do this by finding out what it is that they really want and present it to them via email.

If you follow these tips religiously you will see overtime that your email open rates have increased dramatically. If you would like some concrete example of good subject lines here are 49 Email Subject Lines That Are Guaranteed to Get Your Emails Read!

49 Email Subject Lines That Are Guaranteed to Get Your Emails Read!

Even though these subject lines are industry specific, you can adjust them to make them suitable for your industry.

B2B (Business to Business)
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We hope this has helped you in some way to increase your open rates. Make sure you don’t just copy the subject lines, you do still need to adapt it to your business.
Until next time.