Marketing Minute Email Marketing- 5 reasons why it's still great!

For some reason as time goes on more and more people think that email marketing is dead. This is funny because if you ask the same people if they use email, they will most likely say yes. And they probably use it everyday. Yes there are other new forms of marketing channels that have crept up over time but to be honest email is still number one. So instead of me blabbing along here just watch the video below which will give you five reasons why email is still dominant.

Alternatively, if you already know email marketing is important but you still haven't grasped how to utilise it properly 


Top 5 Email Marketing Service Providers

There are literally 100's of email marketing companies out there that you can choose to use as you email service provider. However, picking one that suits your needs can be a real pain due to the number of options. Lucky for you we have compiled a list of five (in no particular order) that we feel you should seriously consider.

Mailchimp

Probably one of the most user friendly so there is no need to worry about too much technical jargon The other great thing is there basic package is free. Even there email automation is now free. This means you can have emails that automatically go out to your subscribers without having to manually send them out, all for free.

Dot Mailer

This one is great as it can seamlessly integrate with your CRM software.  It is a bit pricier than most other providers but what you can do with it is amazing.

Campaign Monitor

This is another very user friendly kit. You can easily create templates that you can use again and again. They wont break the bank either as their pricing plans start from $9.

Aweber

Just like Dot Mailer aweber can also integrate very well with 3rd party applications. With plans starting at $19 per month they are not the priciest option either so that is another plus.

Getresponse

Getresponse is quite similar to aweber with matching price plans and email marketing options. You will often find reviewers comparing the two side by side. However an added benefit of using get response is their native landing page builder.

If you need help with your email marketing campaign send an email to info@coretiummedia.com or 


6 do's and dont's of email marketing (infographic)

 

If the above was too much to read. Have a look at this quick video.


Increase email open rates

5 Must Do Things to Skyrocket Your Email Open Rates

Email marketing is still one of the best ways to get your message across to your potential customers. However, this is only the case if you can get your emails opened. Getting your prospects to open your email can seem like a daunting task but it really shouldn't be. It's actually not as hard as most people believe. The formula is quite simple and we are going to give it to you right here in this blog post. Here we go.

1.Get Your Subject Line Right

This is the main component that will affect your open rates. If you don't have a compelling subject line your subscribers will not bother opening your emails. You need to spark curiosity in the minds of your prospects. "How do I Spark curiosity?", I here you ask. It's easy, ask a question. If you ask a compelling enough question, your subscribers will assume you have the answer in your email and as a result will open your email. For example if you have have a pet store your subject line could be something like "Hey Jason, Does your Cat do this?". If you use something like this your prospect will wonder what it is that you are referring to and will want to open to find out.

2.You Don't have Time so Get to The Point

We all value our time so it should come as no surprise that your subscribers do to. heir time is precious so you only have seconds to make an impact. Make your subject line punchy and to the point. Long subject lines that don't make the subscriber want to open your email will make them scroll right past your email. Make the topic of your email copy known in the subject line of your email.

3.Use Their Name

If you know your prospects name make sure you use it. This will dramatically increase your open rates. In the subject line used earlier we used the prospects name. For example which sounds more appealing, "Hey Jason, Does Your Cat Do This?" or "Does your Cat Do This?" ? We are guessing the former. Using someones first name makes it sound like this email was written specifically for them alone. Just saying their name alone without saying anything after it might even make them open the email. It's a very powerful tool which is very easy to implement.

4.Consider The Contents of Your Last Email

Not many people talk about this but what you said in your last email will most likely affect the open rate of your next email. For example if you did not engage well enough in your previous email, people won't have much of a convincing reason to open any email that follows. For instance if you know someone is a constant spammer and all they send you is spam, will you open their next email? I'm not saying you are sending spam (I hope you're not) but I'm sure you get the message.

5.Be Fun

Whatever you do don't be boring. Make your message fun and personable. There is nothing worse than going through your inbox and reading a subject line that screams boring. It can really dampen one's mood. Don't be that guy or gal! You will be branded as boring and people will never open your emails. Instead try to engage with your prospects. You can do this by finding out what it is that they really want and present it to them via email.

If you follow these tips religiously you will see overtime that your email open rates have increased dramatically. If you would like some concrete example of good subject lines here are 49 Email Subject Lines That Are Guaranteed to Get Your Emails Read!


49 Email Subject Lines That Are Guaranteed to Get Your Emails Read!

Even though these subject lines are industry specific, you can adjust them to make them suitable for your industry.

B2B (Business to Business)
• Which Test Won: Test of the Week: Demo vs Video – Which Copy Won 48.2% More Leads?
• Dasheroo: Top 5 Customer Support Metrics You Need to Track, Now!
• Social Media Bulletin: Marketing Metrics Bible – 70-Page Guide
• Practical Ecommerce: Report: Top 10 Comparison Shopping Engines
• Copyblogger: Renew your Authority membership right now (and save big)
• Big Data Bulletin: Includes: How to Avoid the Worst Big Data Mistakes You Can Make
• PsPrint: The Results Are In: Top Designs from Our Artwork Contest!

Retail
• Walgreens: Your selfies aren’t going to print themselves – 40% off mobile photo orders with our FREE App
• Kara’s Cupcakes: A Trio of Seasonal Favorites for Your Enjoyment!
• David’s Tea: In store exclusive: free honey for mom
• Omaha Steaks: ★This is almost too good to be true…★
• Open Table: Give the Gift of Deliciousness
• Gap: Hurry! Save NOW until 10AM Wednesday
• Lululemon Athletica: did someone say brownies?
• Tory Burch: Ends Today: 25% Off — Friends & Fans Event
• Piperlime: Extra 25% off SALE items under $100
• Lilly Pulitzer: Take a peek at our new summer catalog…
• Shutterfly: 3 days left: Up to 40% + get an extra 20% off
• Old Navy: Got SUPER CASH, Kim? Redeem It Today!
• Workshop: We’ve got spring fever at workshop! Check out our calendar for our spring faves!
• Pottery Barn Kids: ★ 3 great sales TODAY only! ★ Save 20% + free shipping on beach towels, gear & Freeport Chairs
• Orbitz: Quick! This promo code’s ending soon
• J Crew Factory: HURRY: This deal will change at noon
• Abercrombie Kids: we could just say ‘thanks’ but we think this is way better…
• Wine.com: Weekend savings up to 50% on CA favorites
• Photojojo: *NEW* A Portable Pop-Up Photo Studio
• Fabletics: want to win $100 to fabletics?
• Priceline: Get $20 Off Hotels Instantly! Email Exclusive
• ModCloth: 20% off. 100% awesome.
• Banana Republic: Surprise! (Can you guess what yours is?)
• Birdy Botanicals: Our Newest Product Just Got Better & A Favourite Local Event is Back
• Everlane: See What’s Coming
• Warby Parker: Finally
• Birchbox: Come Back and Get a Free Gift

Non-Profit
• Marine Mammal Center: Show Your Mom Some Love
• Humane Society of the United States: Be inspired, create change
• American Diabetes Association: We need backup
• American Red Cross: Everyday heroes like you
• American Lung Association: Honoring our volunteers
• World Wildlife Fund: Reminder: Jill, You Can Make a Huge Difference
• Humane Society of the United States: Need some convincing?
• American Diabetes Association: Take it. Share it. Step Out.
• Care and Share Food Bank: Eat your greens!
• Friends of the Sea Otter: Mother’s Day Spa and Dinner Raffle
• Community Music Center: New Items Added to the Community Music Center Auction!
• SFMOMA: It’s Not Too Late
• The San Francisco Ballet Association: Don’t miss the final program of the season!
• Root Division: Take an Art Class! Fall Schedule

We hope this has helped you in some way to increase your open rates. Make sure you don’t just copy the subject lines, you do still need to adapt it to your business.
Until next time.