Our View On An Email Autoresponder - Email Marketing Blog

In the internet marketing industry, keeping in close contact with your customers and potential customers is imperative to your success. You need a method of instantly responding to customer inquiries and a way to follow up with those who have expressed an interest in your business.

 

An autoresponder will allow you to instantly respond to emails and your responses are completely automated. You can create the messages you wish to send and your autoresponder will take care of the rest. You will have a round the clock customer service department that send replies in an instant.

You can increase your repeat business and your new business alike through the use of an autoresponder. Your customers will love the frequent contact and you will increase your web site traffic and sales considerably.

 

Many online businesses fail due to a lack of speedy follow-up contacts with potential customers and the inability to keep the company name visible to interested parties. Internet marketing is a highly competitive industry and you must keep your business and products fresh in the minds of those who visit your site. An autoresponder will help you build your mailing list without the necessity of questionable practices such as spam.

 

Try an autoresponder for your initial email responses. You will save time and money and your customers will enjoy the fast response. You can create many autoresponder messages and send them out as frequently as you wish. A fully automated autoresponder is the best way to maintain your customer contact and increase your visibility.

 

You can get an autoresponder for no cost that contains many helpful features that can add to your ability to keep in touch with your clientele.

 


How To Create A Successful Marketing Campaign - Small Business Blog

Many small businesses don’t get the success they want from advertising due to availability of very little resources. The results are simply flat due to lack of good ideas for improvements. Whether the ads are put in the local newspaper or are printed in the famous periodical or posted on a website, the money invested should gain the desired outcome. There are some common mistakes small businesses and professional service providers do when designing and posting the advertisement, which leads to the failure of the advertisement.

 

Bigger is better is believed in by many. That’s exactly what some of the small firms think when they want to advertise their product. They think bigger and select a medium where they need to invest a lot of money, but do not reach the targeted market. Like if a company specializes in designing diet plans and want to help out people who had disappointing results from their individual diet plans, and the company chooses to advertise a full page in the local paper instead of running advertisement in a health magazine, obviously not many of the dieters will notice the advertisement and the advertisement doesn’t get the desired attention.

 

So the point is to come up with the best campaign, which will increase the probability of the ad getting viewed and the right customers trying to buy the product or sign up for the service. Studies and research can be carried out on the market and targeted audience can be narrowed down. Once getting the list of newspapers, magazines and magazines meant for the customers in mind, find out how many readers they have and the cost they ask for posting the ad. Special deals are offered by them from time to time and can only be found by watchful eye.

 

It is estimated that everyday people are subjected to around three thousand commercials. That is a huge number and if someone desires to be noticed, he should certainly be different. Not only the services and product sold should be unique in the market, so should be the advertisement. For example, if a business selling mattresses says, “We sell mattresses”, it will not make a statement and will be passed off as any other mattress advertisement. But if they say, “Our mattresses are of the finest quality”, it will make the advertisement stand out in the crowd. Other catch lines are “Are you suffering from back pain? Probably you must try our mattresses “, are more specific and will catch the fancy of the people who are suffering from back pains since a long time. The advertisement should also focus on the uniqueness of the product and how it is better compared to the competitors’ product.

 

Focusing on the problems of the customers and giving a solution for them, is what a customer demands. A customer does not buy a product; he buys benefits in the form of a product. The real value of the product should be realised and a clear picture of it should be presented to the customer so he will be able to relate with the product. If the advertisement doesn’t specify the solution it can provide, the customers will never know of it. So focusing on the customers problem is what some ads miss.

 

The last thing missing in most of the advertisement is motivation for the customers. If the advertiser has designed the advertisement and the customer had read the advertisement, all efforts and money invested will be wasted if he doesn’t get up and do something about it. It shouldn’t be assumed that the customer knows what to do; instead the advertisement should influence the mind of the customer and should tell him what to do. Call of action is the final job of the advertisement. It should call for information, or visiting the store or even visiting the online store. The message should sound confident and clear.

 


1 Million Small Businesses Will Go Digital by 2018

It is estimated that 1 million businesses will go digital by the end of 2017, start of 2018. This is because of recent success in business growth through social media. Below I have featured the marketing tools you should implement that will make your business one in a million! Get it?

 

PPC Advertising or Paid Search Marketing

 

PPC (Pay Per Click) advertising is great! Yes, it costs money but the rewards for your business can be amazing if you do it right (or hire an expert to do it right). For those of you who aren’t sure what PPC is, it is a mode of advertising that allows you to target people who may be interested in your business and only pay when they click on your advert. Google Adwords is the obvious choice but there are others such as Bing ads, Yahoo ads and Microsoft ads. There is a learning curve involved but like I mentioned earlier its well worth it. However, your best option would probably to get a PPC specialist or PPC agency to manage your account if you don’t.

 

SEO

 

SEO or Search Engine Optimisation is probably one of the most talked about online marketing strategies. What is SEO? The definition is literally in the name. It is to optimise your website to rank well on the search engines. This is not just a way to market your business but it is actually a must if you want your business/site to be visible to your target audience. It is a long term strategy that takes thought and careful planning. It is a difficult way to advertise which requires patience but as always if you don’t know what you’re doing then hire a professional or SEO company.

 

Social Media

 

Social media can be a great tool to create awareness for your business. Not only does it allow you to target the right people but it is also a great way to learn about your audience. For example for Twitter you can use a thing called Twitter Analytics which gives you key information about your audience. This will enable you to make your campaigns customised to what your market responds to. Best thing is that social media is a free tool so you can generate leads for your business without getting your wallet out! Unless of course you want to invest in Facebook ads or Twiter ads.

 

Blog

 

Believe it or not but if you want more organic traffic then having a blog on your site is essential. The main thing it will do for your business is help you to establish some authority in your niche. It is a long term strategy which will take a lot of good quality articles, but the results are well worth it. If done well you should eventually start seeing a lot of traffic coming to your site. This traffic will already be targeted because of your articles, so all you have to do is convert them!

 

Email Marketing

 

If you think email marketing is no longer a valuable marketing tool, think again because email is here to stay and has never been more useful for businesses (read our article “Is Email Marketing Dead” for a deeper analysis on this). The great thing about it is that all other marketing ties in with email marketing. For example if you have a new article published, you can let your email subscribers know to get that initial traffic. If you’re promoting a new product or service, promote it to your email list. You will obviously need to have built up an email list but that is a topic for another day (stay tuned). A well thought out email marketing campaign can work wonders for your business so don’t be without it!