Why and How to Create a Marketing Plan?

As you may already know this week is all about marketing plans. Why you need them and how to create them. Below is a quick snapshot on how you should actually start to build one out.

Why do i need one?

Well having a marketing plan will allow you to understand what your customers really want and what they are actually willing to pay. You can also find out what it is that your customer wants and what they are willing to pay for it. Having a solid marketing plan will also present you with the tools and tactics you need to use in order to achieve your sales goals. In a nutshell your marketing plan should be like a guide that your company lives by.

Where Should I start?

You need to start by evaluating where you are now right now.

  • How do your customers find you?
  • What are your strengths and weaknesses
  • What are some of the Issues you might face

 How?

After you’ve figured out where you are now you need to start creating your plan…

  1. Describe your audience- You need to know key things like demographics- age, gender, earnings, location etc. How often do they purchase products/services like yours
  2. Marketing Goals- Write down your specific goals and make them measurable. For example are you looking to increase your sales by 20%                   
  3. Channels and tactics you will use. This is probably the most important part. Once you have identified your prospects and your marketing goals you need to figure out how you will reach out to your prospects and accomplish your goals. You need to figure out what is the best way to reach your audience. Is it online, offline or both. If it’s online you might want to consider using social media (twitter, FB, Linkedin etc). Do you have a website? Where will your customers find you? Do you have an SEO strategy? Will you use a paid marketing strategy to reach your audience- eg PPC, FB ads, linkedin ads etc. If it’s offline (although you might still need a website), will you be handing out leaflets, cold calling, product exhibitions, marketing events and trade shows.

Your Marketing Budget

How much will the marketing tactics outlined in the previous step cost you.

  • For example,  if you are doing a google adwords campaign how much do you need to spend to reach your target audience
  • Will you be outsourcing the marketing to an agency or will you be employing a marketing person. How much will this cost?

Why don’t people trust marketing?

Why don’t people trust marketing?

Now this could be construed as quite an ambiguous question with many people giving a host of different answers, some probably which wouldn’t be amiss after the 9pm watershed.

Marketing can sometimes get a bad name when things go wrong…with a few reasons listed below.

•Burnt in the past•Promised the world…delivered a village•Sign up for 6 months…not heard from after 1st week•Reports as frequent as hot weather in December•Hidden costs•Charge consumer…don’t deliver work

And with Marketing now becoming more social and as B2B and B2C marketers are equally interested in social engagement, passionate about Facebook ads and are fascinated by influencers, the game is set to change. This also allows you more avenues to engage with your customers and build that elusive trust which is so hard to gain.

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So here are 4 ways how marketers can win over audiences

1. Talk about things the customer wants to hear…not just yourself!

Consumers don’t care about you as a company until you give them something to care about…basically give them something which is of use of to them. It could be anything from an info video, to a blog post to an infographic on the best times to post on social media.

Customers need to be put at the centre of everything we do. Consider what their most pressing issues and try to offer solutions that get their heads turning.

2. Use Content Created By an Expert or Established Source

It’s no secret that people buy from people they trust.

But where does that trust come from? Apart from being unconditional between people like friends and family, it comes from being open, honest, and educational…see point 1 to re-affirm. Showing your audience that you know your stuff and understand their wants and needs goes a long way to building that trust.

3. Share Real Stories

Some marketers have stories which are only geared towards the sell…well some consumers prefer to see the human side of a company. For instance the Dude vs Dough challenge we at Coretium took part in last week…shared all over our social media channels…no hard sell, just us showing the other side to the team.

4. Build a Community

Finally, you can bring all the above points together to start building a community around your brand. This is so important in an age where you can pretty much get anything you want or need with the click of a button.

If you are having trust issues with your marketing agency – Get in touch with us now.


How to Send a Tweet- Marketing Minute

Unlike some other social media platforms Twitter is a must for any type of business. Having a website is all well and good but twitter is a great tool to market your business. Just make sure you are utilising it properly. Don't spam, use the appropriate hashtags, usen an image/video/gif. Anyway watch this weeks segment of marketing minute where we actually do a live tweet to show you how you should be tweeting... If you don't have time to work on your social media presence click the button below and we will get in touch...


3 Things You Need to Know When Tweeting

Fill out your profile correctly

This is a must. Filling out your profile correctly means having a short description about what you do. A link to your website and maybe contact number. Make it short and sweet so people would be inclined to take action. You should also make sure that you have a high resolution logo and a good header image. An ugly profile may scare visitors away from your profile.

Use an Image/gif/video

It is statistically proven that tweets with images, gifs and videos have a much higher click through rate. Use videos when you can because they have the highest engagement rate out of the three. However at the bare minimum you should be using images. If you need to find royalty free images here are 40 Awesome Places to Download Free Images for Your Content Needs. Or if you need some royalty free videos here are 4 Royalty Free Video Sites. Unless you are a celebrity you need to have more than just text in your tweets.

Use Hashtags

Using hashtags is also of upmost importance. Tweeting with hashtags means that there is a greater chance that people will see that particular tweet. For example if someone searches twitter with the hashtag #cheesecake your tweet may come up in the search results if you used that particular hashtag. You should always try and use at least one hashtag in your tweets however three is ideal. One important thing to note is to never use a hashtag that has nothing to do with your tweet. Don't use #cheescake if your tweeting about accounting software.

Employ these three things into your twitter marketing and you will be on your way to becoming a twitter rock star.

If you would like someone to take over your social media marketing click here