How Important Is Lead Generation in 2017?

Lead generation describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing a sales pipeline.

Recently, the buying process has changed, and business owners need to find new ways to reach out to potential customers and increase sales.

Benefits Of Lead Generation;

  • Pay only for the leads that are received
  • Select the geographical area that the business is interested in
  • Conversion rates on leads that you receive have a higher conversion success rate
  • Determine pricing on a per lead basis

Are you interested in Lead Generation? Feel free to contact us to see how we can help.

Thanks for reading guys!

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How Can Digital Marketing Help Your Finance Business?

In 2017, it is estimated that 25,000 Finance Companies will go deflate. This is because less and less people search Fiance online. Finance is ideally referred by word of mouth. I believe that in order to save your finance business you should employ digital marketing!

As I am an insider to this marketing frenzy, I will tell you a little secret...

 

Organic Marketing isn't cutting it anymore. Don't get me wrong its effective and cost effective but to really get the people knocking at your door you should implement paid marketing tools. Below I have described the 3 marketing tools that are a greenlight for businesses.

 

  1. PPC

PPC is a good way to speed up the views on your site, it allows you to develop your landing page effectively – it will be targeted according to your target market, purpose and objective. You receive traffic on to your website which may convert into clients.

You can get your business found whether you’re looking to attract new website visitors worldwide, grow online sales, and get the phones ringing or keep customers coming back for more, Google AdWords can help. This lets you target by website type, audience type or remarketing, when and where it matters.

 

  1. SEO

Linking to this, SEO shows the amount of traffic you get organically and can carry on this process.  In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users, and these visitors can be converted into customers. PPC and SEO are different tools but they both allow you to see what words are used to search a specific product/service. The powerful buzz words!

 

3.Social Media Marketing

As a finance decision maker, do you think that social media plays a big part in finding new customers? Do you think social media is a great tool for promoting your product/service?

 

I do! Social media marketing allows you to promote effectively through the use of Twitter Hashtags, online visuals and enticing promotional messages. Social media marketing focuses on targeting the right audience in respect to your business and then connecting with your following by promoting valuable content.

 

Overall, these services will pay off in the long run and will totally rock the world of finance!

 

Written by Jessie Prentice


1 Million Small Businesses Will Go Digital by 2018

It is estimated that 1 million businesses will go digital by the end of 2017, start of 2018. This is because of recent success in business growth through social media. Below I have featured the marketing tools you should implement that will make your business one in a million! Get it?

 

PPC Advertising or Paid Search Marketing

 

PPC (Pay Per Click) advertising is great! Yes, it costs money but the rewards for your business can be amazing if you do it right (or hire an expert to do it right). For those of you who aren’t sure what PPC is, it is a mode of advertising that allows you to target people who may be interested in your business and only pay when they click on your advert. Google Adwords is the obvious choice but there are others such as Bing ads, Yahoo ads and Microsoft ads. There is a learning curve involved but like I mentioned earlier its well worth it. However, your best option would probably to get a PPC specialist or PPC agency to manage your account if you don’t.

 

SEO

 

SEO or Search Engine Optimisation is probably one of the most talked about online marketing strategies. What is SEO? The definition is literally in the name. It is to optimise your website to rank well on the search engines. This is not just a way to market your business but it is actually a must if you want your business/site to be visible to your target audience. It is a long term strategy that takes thought and careful planning. It is a difficult way to advertise which requires patience but as always if you don’t know what you’re doing then hire a professional or SEO company.

 

Social Media

 

Social media can be a great tool to create awareness for your business. Not only does it allow you to target the right people but it is also a great way to learn about your audience. For example for Twitter you can use a thing called Twitter Analytics which gives you key information about your audience. This will enable you to make your campaigns customised to what your market responds to. Best thing is that social media is a free tool so you can generate leads for your business without getting your wallet out! Unless of course you want to invest in Facebook ads or Twiter ads.

 

Blog

 

Believe it or not but if you want more organic traffic then having a blog on your site is essential. The main thing it will do for your business is help you to establish some authority in your niche. It is a long term strategy which will take a lot of good quality articles, but the results are well worth it. If done well you should eventually start seeing a lot of traffic coming to your site. This traffic will already be targeted because of your articles, so all you have to do is convert them!

 

Email Marketing

 

If you think email marketing is no longer a valuable marketing tool, think again because email is here to stay and has never been more useful for businesses (read our article “Is Email Marketing Dead” for a deeper analysis on this). The great thing about it is that all other marketing ties in with email marketing. For example if you have a new article published, you can let your email subscribers know to get that initial traffic. If you’re promoting a new product or service, promote it to your email list. You will obviously need to have built up an email list but that is a topic for another day (stay tuned). A well thought out email marketing campaign can work wonders for your business so don’t be without it!


How to Generate Leads Online, The Easy Way

Lead generation describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing a sales pipeline. Recently, the buying process has changed, and business owners need to find new ways to reach out to potential customers and increase sales.

 

 

 

1. Blog for Your Business
Blogs are trendy right now and millions of people worldwide have a blog, whether it’s for business or personal use. Get in the know, write a blog and watch your leads grow!

 

 
2. Create an EBook as a lead generation tactic
To really get people enticed to use your business/service you should create an EBook, this EBook can include business pursuits, how beneficial your business is, etc. Overall, you can include anything you like in an EBook. This can be used as a freebie to visitors, offered after a trial with the business/service.

 

 
3. Send Out Newsletters to Mailing Lists
Another tip to generate leads is to create business newsletters, these give readers an insight of who you are as a business and sparks key interests. This newsletter can be weekly or monthly but none the less it will help increase your sales and leads value.

 

 
4. Include Visuals
The visuals you can include are infographics, videos and business portfolios. These are beneficial as it makes your business look fun and modernised. Photos and videos are great but to be superior it is important to add diagrams and insightful business knowledge. Show that you are not just a text based business.


3 Lazy Ways to Increase Your Brand Awareness

 

  1. Increase engagement online

The number one thing that marketers will get you to do is to increase engagement online, this is a simple way to get traffic to your site and create conversations with potential customers. This will help you out with brand awareness!

 

The engagement can be anything from liking, commenting or sharing someone’s post on social media. Starting conversations on different social media channels as well as Q&A forums. You can even join Facebook, Twitter or LinkedIn groups to showcase your products online. The groups also show that your target market is interested in socialising online and what you are selling.

 

  1. Monthly Newsletters

Keep current customers up to date by sending monthly newsletters via email. From this, you can see what customers are interested in, receive feedback and improve email open rates by as much as 64% or more. You can also use email to promote new products and keep in contact with buyers regarding their experience with your product.

 

When you compose these monthly newsletters you will begin to see a pattern. You can identify what time of the day your newsletters are opened, whether the content is enticing enough through the view of open rates. This is also a nice gesture as you are keeping people updated.

 

  1. Promotion on social media

Emails are good but in order to get business going you should definitely use social media! The benefits of social media are that anyone anywhere can see your posts and contact you.

 

Social media is essential for any business to have. When it comes to promotion you should post on every social media platform out there. This allows you to increase website traffic, following and engagement across all posts.

 

Written by Jessie Prentice