How do you want people to view your business?

What campaign works and what doesn’t? Find out in this post!



1.What is your marketing budget?

Believe or not, referring back to your budget when planning will help you discover new strategies as well as making smart decisions when it comes to creating a manifesto. This way you can see what campaign works and what doesn’t. Get it?


2.Always think about your USP

It is important to have your unique selling point in mind if you want to create a structured marketing plan that will be suited for your business. Once the campaign is complete you can list all the benefits and use the results for future campaigns.

3. Picking Marketing Methods

Evaluate and pick marketing methods to boost business growth, contribute to further efforts and record success. Ideally you should be focusing on all marketing strategies, whether that be social media marketing, email marketing, paid search etc. Employing these methods will enable you to understand what is most important to achieve your targets and generate leads.









4. Be patient

No matter how hectic things are, it is imperative to stay patient. Strategies take time to work but while this process is happening you can experiment to see which method is right for you. Be patient to achieve the best results and focus on providing the best product/service for your targeted users.

5. Involve past achievements

People always want to see what businesses have done in the past. Some call it being nosy and others call it looking at past projects to see what’s in store for future projects. Give users an insight on what you’ve done before so they can see what you can offer them. They can see your different tactics when it comes to campaigning and how you can benefit them.

campaign management icon

Thank you for reading, feel free to check out our other articles!

The Benefits of Advertising on YouTube

  1. You are able to connect with your target audience

You could be remembered through creating videos, in your videos you should share the kind of products/services you provide and how they benefit customers. Always show people why they should choose you!

Did you know that YouTube is localised in 73 countries and across 61 languages?




  1. The right audience will definitely be reached!

The best way to reach customers on YouTube is by adding tags onto your videos, make sure all tags are related to your services and add some fun keywords in there such as “entertainment”.

Metaphorically, the more videos the more engagement as viewers will look at how active you are, what kind of videos you do and your subscriptions.

You should add your video onto your landing page. Doing this will increase leads and increase views on your content. Get your videos published across the data network and see what happens from there!

  1. Measuring your success is the key to success

It is important to check your AdWords account. By checking your account I mean tracking your views, costs made and your daily budgets. You can also visit the analytics tab on your YouTube account to learn more about your viewers.

E.g. you can tell which videos your customers are watching and how long they are watching them for.




  1. More views on social media accounts

Believe it or not, advertising on YouTube can boost views on your businesses social media sites! When editing a video you can include links to accounts such as Facebook and Twitter to show viewers different ways to reach you. These links will be shown on the video description and you can reach engagement on those accounts as well as your YouTube and Google+.

  1. Add a personal touch

YouTube videos with a personal touch increase conversions. Add a bit of humour into your videos as having an online personality is a good way to sell yourself.

People buy from those they trust. This trust is built by you relating to them personally. As mentioned earlier, you should show people why they should care about your products/services.

Check out our Webinarstouch




What is TrueView Ads?

A service that is used within YouTube is TrueView Ads. This gives viewers control over which advertisers messages they want to see and when. Viewers can interact with each format in different ways. In-stream Ads are important to use when you want your advert to appear before, during or after videos.

Primarily, you pay when a viewer watches 30 seconds of your video or the duration if it’s less time or engages in other video interaction. The interactions are things such as CTA, cards and companion banners.

Another part of TrueView is In-Display Ads. This is used when people are searching on YouTube and across the web. With in-display ads your ads can appear next to YouTube videos, YouTube search results and video plays on YouTube channels. They can also be displayed on watch pages and video publisher sites across the data network. You will be charged each a viewer clicks on your advert and begins watching the chosen video.

The reality of it all

In reality, YouTube is the most popular video publishing application. Everyone goes on YouTube, everyone finds a video they like and show others so it’s good to use YouTube if you want your business to go far.

Do you use YouTube to advertise?


Feel free to check out our previous article, 7 effective ways to use social media to promote your content for more info!