How to Send a Tweet- Marketing Minute

Unlike some other social media platforms Twitter is a must for any type of business. Having a website is all well and good but twitter is a great tool to market your business. Just make sure you are utilising it properly. Don't spam, use the appropriate hashtags, usen an image/video/gif. Anyway watch this weeks segment of marketing minute where we actually do a live tweet to show you how you should be tweeting... If you don't have time to work on your social media presence click the button below and we will get in touch...


3 Things You Need to Know When Tweeting

Fill out your profile correctly

This is a must. Filling out your profile correctly means having a short description about what you do. A link to your website and maybe contact number. Make it short and sweet so people would be inclined to take action. You should also make sure that you have a high resolution logo and a good header image. An ugly profile may scare visitors away from your profile.

Use an Image/gif/video

It is statistically proven that tweets with images, gifs and videos have a much higher click through rate. Use videos when you can because they have the highest engagement rate out of the three. However at the bare minimum you should be using images. If you need to find royalty free images here are 40 Awesome Places to Download Free Images for Your Content Needs. Or if you need some royalty free videos here are 4 Royalty Free Video Sites. Unless you are a celebrity you need to have more than just text in your tweets.

Use Hashtags

Using hashtags is also of upmost importance. Tweeting with hashtags means that there is a greater chance that people will see that particular tweet. For example if someone searches twitter with the hashtag #cheesecake your tweet may come up in the search results if you used that particular hashtag. You should always try and use at least one hashtag in your tweets however three is ideal. One important thing to note is to never use a hashtag that has nothing to do with your tweet. Don't use #cheescake if your tweeting about accounting software.

Employ these three things into your twitter marketing and you will be on your way to becoming a twitter rock star.

If you would like someone to take over your social media marketing click here

 


Email Marketing Statistics

When it comes to Marketing statistics few companies do as much research as Hubspot. So when we looked to find the most in depth stats on Email Marketing, we went turned to them. See below for informative stats to help you understand how your customers may respond to email marketing and a few tips on how to make your campaigns more successful.

Click through Rate:

  • 54% of marketers say increasing engagement rate is their top email marketing priority. (Ascend2, 2016)
  • 11 a.m. ET has the highest click through rate for email sends. (HubSpot, 2015)
  • 15% of marketers surveyed say their company still does not regularly review email opens and clicks; only 23% say they have integrated their website and emails to track what happens after a click. (MarketingProfs, 2016)
  • Email notifications about abandoned carts have a 40.5% open rate. (eMarketer, 2015)
  • As the number of images in an email increases, the clickthrough rate of the email tends to decrease. (HubSpot, 2014)

Email Copy:

  • 64% of people prefer rich text emails. (HubSpot, 2014)
  • One-third of millennial workers are comfortable using emojis to communicate with a direct manager or senior executive. (Adobe, 2015)
  • Email subject lines that include the words "thank you" have the highest above-average engagement levels. (Adestra, 2015)
  • Nearly half (47%) of marketers say they sometimes test alternate subject lines to optimize email performance. (Marketing Profs, 2016)
  • Emails that included the first name of the recipient in their subject line had higher click through rates than emails that did not. (HubSpot, 2014)
  • The open rate for emails with a personalized message was 17.6%, compared to 11.4% without personalization. (Statista, 2014)

Email Segmentation:

  • 42% of marketers do not send targeted email messages; only 4% use layered targeting. (Marketing Profs, 2016)
  • 83% of companies use at least basic segmentation for their emails. (Econsultancy, 2016)
  • The ability to segment email lists and individualize email campaign messaging are the most effective personalization tactics for 51% and 50% of marketing influencers respectively. (Ascend2, 2016)
  • Segmented and targeted emails generate 58% of all revenue. (The Direct Marketing Association, 2015)

Email Usage:

  • Three-quarters of companies agree that email offers "excellent" to "good" ROI. (Econsultancy, 2016)
  • Email use worldwide will top 3 billion users by 2020. (The Radicati Group, 2016)
  • Gmail has 1 billion active users worldwide. (Statista, 2016)
  • 66% of unsubscribes occur between 5 and 10 p.m. (Tomasz Tunguz, 2015)
  • 86% of consumers would like to receive promotional emails from companies they do business with at least monthly, and 15% would like to get them daily. (Statista, 2015)
  • 51% of marketers say enriching contact data quality is their most significant barrier to achieving email marketing success. (Ascend2, 2016)
  • 86% of professionals prefer to use email when communicating for business purposes. (HubSpot, 2017)
  • 78% of consumers have unsubscribed from emails because a brand was sending too many emails. (HubSpot, 2016)
  • Mobile Email Two-thirds of emails are read on either smart phones or tablets. (Marketing Land, 2015)
  • Outside of work, Americans most commonly check their email while watching TV (70%), from bed (52%), on vacation (50%), while on the phone (43%), from the bathroom (42%), and even while driving (18%). (Adobe, 2015)
  • 75% of Gmail users access their accounts on mobile devices. (TechCrunch, 2015)
  • 48% of emails are opened on a smartphone. (Movable Ink, 2015)
  • 41% of emails are opened on an iPhone. (Movable Ink, 2015)

If you feel your email marketing campaigns are under performing,

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to have a member of our team reach out to you. 

 

 

Source: THE ULTIMATE LIST OF MARKETING STATISTICS (Source: https://www.hubspot.com/marketing-statistics)


How Social Media Actually helps your business.

So social media has been around for quite a while now. Not only is is good (or bad) for Game of Thrones spoilers or football transfer updates but it can actually be a great thing for your business. How, I hear you ask? Below I will mention the top ways in which social media can help your business

Allows you to express your tone of voice

Social media allows you to really set a tone for your business. With every tweet, with every FB post, with every instagram post you are telling your audience who you are. While doing this you will see how people respond and engage with your brand.

Understand your audience

That leads me on to my next point which is that it lets you understand who your audience actually is. Who is it that is liking your tweets, retweeting you,  liking your FB and Instagram posts. Not only that but you will be able to tell who your loyal followers are. Or who we like to call your herd or squad. These people will are the ones that will know, like and trust you. You can even see specifics like age, gender and location. Knowing this is great because it will allow you to tailor your messages with these demographics in mind.

Customer Service

Have you ever complained about something your bought only to wait days for a response? Well with the advent of social media, companies are now providing customer service through social media platforms. I will give you a real life example here. Recently we were having some issues with mailchimp so my collegue reached out to them via twitter and received a response in about an hour.

Find out what competitors are doing

Understanding what your competitors are doing is always a great thing. It gives you the chance to improve on things that you might not have been doing so well. With social media it is now easier than ever to "spy" on your competitors. You can see what their tweeting, what the posting on FB and Instagram and even who are engaging with them.

 

With all of these things you need to keep the end goal in mind which is to generate a sale. The sale will come, you just need to do everything before it correctly so it's easier to convert the lead into a sale when the time comes. It shouldn't be too difficult because these people already know like and trust you.

If you would like to listen to the audio version of this article via our podcast you can do so here  

 

 


How To Solve the “Abandoned Cart Issue” for Good!

Do you often get people to your ecommerce store, get them to add a product to the basket/cart and then never hear from them again. Well you my friend have encountered the not so lovely, "abandoned cart issue". Fortunately for you there are ways you can reduce how often this happens. If you would like to know how, read on...

Progress Indicator

There is nothing worse than experiencing a never ending black hole. So save your customers the boredom and let people know how far along they are into their order. For example you can have Step 1, Step 2 & Step 4. Highlight which step they are on. This gives them a time frame on how long till the order process is over.

Thumbnails

Include thumbnails so people know they are buying the right item as you don't want them to start the whole order again.

Allow Changes

Allow making changes easy for the buyer. They should be able to edit their order easily without having to press the back button.

Security

Reinforce the fact that you have adequate security in place. No one wants to input their payment details on an unsecure site. Make sure they know. A medium sized logo at the bottom of the page works well. you will be surprised at the amount of people that leave the checkout process because they did not display that they have security on their site. Although thay had a good level of security on their site, they did not advertise it on the checkout page which meant most people would assume there is no security!

Thumbnails

Include thumbnails so people know they are buying the right item as you don't want them to start the whole order again.

Implement Additional Payment Options

You need to implement additional payment gateways. This will allow more people to actually pay for the goods. A good rule of thumb is to have at least three payment gateways. Some examples of payment processors are, Paypal, Sagepay and Wordlpay.

Save The Cart

A large majority of customers use their shopping carts to comparison tool.  Giving them the option to save their cart for future use will make it much easier for them to buy from you. These people are just shopping around anyway so they were not going to buy from you right there. This happens in brick and mortar shops too. You go to a shop, pick a few items and ask the shop assistant to keep them for you as you may come back later on to purchase them. It's no different online.

Dedicated Contact Number

Some customers are uncomfortable using their cards online so giving them the option to call you instead is a great way to increase your cart to sale conversion rate.

 

If you would like more help with this. Don't be shy, give us a call on 02075376602