6 Signs It’s Time to Hire a Marketing Agency

If you have ever been on the fence about whether you need to hire a marketing agency you are not alone. Many small businesses aren't sure when they should hire an agency or if they should hire one at all. So in this podcast we have outlined 6 signs that tell you, you need to hire an agency.

Don't Wait Around! It's Time To Hire A Marketing Agency!

Just leave your name & email below and we will be in touch!

I admit! I do need to hire an agency!


Traditional vs Modern Marketing Methods

In this article we are doing a straight head to head between traditional marketing and modern day marketing. To keep this short and sweet, we have picked two of the best from each generation (or we would be here all day).

To kick things off let's talk about about some modern marketing methods.

PPC

For those of you that don’t know what PPC (Pay Per Click) is, it is essentially like an auction where the highest bidder wins that particular click which will go to their website/offer.

So why is it so great?

Pros- Speed to market and is easily "trackable"

Cons- Can get very expensive. PPC can also get quite complicated which is why so many people just quit doing it.

SEO

SEO (Search Engine Optimisation) is another great modern day marketing channel. SEO is the process of organically ranking your site higher in search engine There are many advantages to it but I will just list a few.

Pros- SEO can send a flood of constant visitors to your website on a daily basis. You will be seen as more trustworthy.

Cons- As mentioned earlier SEO can take a while and there is no guarantee that you will even get ranked. Remember, the search engines have the final say. You may get penalised by Google.

What Is Telemarketing? It was called Telemarketing back in the day…but now 99.9% of people would probably call it ‘cold calling’. Historically it consisted of companies hundreds/thousands of phone calls to potential customers. Technology has aided the calls with video calls, conference calls etc being available. It can also be used to conduct surveys, questionnaire or information gathering (which political campaigners use heavily prior to elections) which some may find slightly less intrusive.

Pros – Get to speak to someone directly

Cons – they are not expecting your call and it might not be the decision maker. You also only have one chance to generally impress/interest them.

Direct Mail

Direct-mail marketing creates awareness of a product through postcards, brochures, letters and flyers sent through mail. Direct-mail marketing can be expensive as a business incurs design and printing costs as well as postage expenses to reach its target.

Pros – It’s still a classic way for Takeaways/Pizza places to get into local house in their area – still works us if we are honest. And some people in this digital age, actually like getting a tangible piece of mail instead of digitally.

Cons – A lot of people mainly throw them away as soon as they come through the mail and a lot of people have a ‘No Junk Mail’ sticker on their door too – It’s sooooo 10 years ago!

The Verdict

Overall you would have to say that they all have their pros and cons on why you should use them…even cold calling, sorry Telemarketing and it would probably come down to personal preference and budget on what would be best for your business. One of the best things to do is to talk about your business with someone like us and we could advise what strategy to use on your business.

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PPC – Origins of a Small Business

You may have come to this page looking for our Pay-per-click service page if that's the case CLICK HERE otherwise carry on reading for the origin story of Pay-per-click.

When it comes to origin stories, comic books tend to be king...but that’s not to say that ‘PPC’ doesn’t have a good one of its own either.

PPC (Pay Per Click) is the practice of internet marketing in which advertisers pay a fee each time one of their adverts is clicked on, in essence you are paying for people to go onto your site. The idea of PPC was first thought of in the late 90’s and was launched as ‘Overture’ in 1998 (which was subsequently bought by Yahoo for over $1.3 billion), which to everybody’s surprise confirms that Google were not the initial flag bearers for PPC, but once they entered the game on October 23rd 2000...everything changed.

PPC is basically the keyword equivalent of e-bay, whereas the highest bid will win the ad space and the keyword.

One of the most commonly asked questions about PPC, is how it can actually help a small business?

PPC allows a business to run a campaign on whatever budget you can afford at the time. Obviously the bigger the budget, the more likelihood that your ad will be seen, clicked on, more traffic will be generated to your website...there is no getting away from that, but that is not to say that you cannot be successful on a smaller budget.

Just look at Leicester City when they won the Premiership with one of the smallest budgets and squads in the league, whilst the others were just throwing money at the problem, they were clever with their money. Which is something that smaller businesses can take heed from when using PPC themselves.

PPC allows a small business to put themselves out there without having to spend the money of yesteryear when all that was available to them was the more traditional forms of marketing (Print, TV, Radio, Telemarketing etc). With the digital age well and truly upon us, it has never been easier for a small business to be seen. What with every man, woman and child (it seems) owning some sort of smartphone or tablet device, using PPC for brand awareness or lead generation has never been so relevant.

We like to think of ourselves as pretty good PPC’ers (yes we made that word up) and are always available to talk to anyone who thinks its time to get themselves in the PPC game too. You never know, it could be your company in 20 years time that someone like me is writing about to explain how the game changed when YOU entered it...Go on give us a call today or fill out the contact form here.

If you have no time to do PPC yourself. Click here!

Also, if would like to listen to the audio version of this article via our podcast you can do so here.

 


7 Ways To Sell Your EBook Online

Have you written an e-book? An e-book is a digital document that can be sold online in a purely digital form. Thus, unlike with selling a physical product, the fulfillment of an e-book is done completely online. This is great for you, the author, since you can completely automate the order taking and fulfillment processes.

 

Once you have the fulfillment process automated, the question becomes how to market the e-book online in order to get people to buy it. “How do I effectively market my e-books online?” is one of the most common questions I hear from my clients. Here are five tips that will help you sell more of your e-books and generate more revenue:

 

Find a target market to sell the e-book to. Many people think that everyone is their target market, and as a result try to sell their e-book to everyone. They usually end up chasing after potential customers who are not in their target market and are not likely to ever purchase the book. Their e-book sales suffer as a result.

 

Instead of trying to sell your e-book to everyone, concentrate on a smaller group of people who comprise your target market. These people are much more likely to purchase what you have to offer, and as a result you will get many more sales.

 

Create an effective sales letter for your e-book. Since you cannot take a picture of your e-book and post it on your web site (unlike a piece of jewelry, for example), your need to use the sales letter to promote the e-book.

 

Make sure that your sales letter effectively describes your e-book and focuses on the benefits your clients will get by purchasing your e-book. Highlighting the benefits will keep people reading the sales letter, and it will generate more e-book sales.

 

Give your customers just a few options on your web site. Sometimes clients tell me that their sales letters don’t sell. When I take a look at the sales letters, they are usually a big mess. Sales letters that do not sell contain too many distractions for the reader: they have links to other web pages and web sites, banners, and text ads for other products.

 

Make sure that your sales letter provides only a few options to your customers – an option to buy the product and an option to subscribe to your newsletter, and that’s it. The fewer options you give to your web site visitors, the more likely they are to buy your product.

 

Have a newsletter subscription on your web site. Sometimes people who come to your web site and see your e-book are not ready to purchase the e-book. However, they are ready to subscribe to your newsletter and learn more about you and your products. These people will be ready to buy your e-book eventually, so make sure that you keep in touch with them through your newsletter.

 

Use online marketing techniques to promote your e-book further. Use search engine optimization, business blogging, article publishing and other online marketing techniques to promote your web site and e-book. TYhese methods will bring more visitors to your web site, who are craving the information that you share in your e-book.

 

You can only make money with your e-book if you sell it. Follow the five tips that we discussed to sell more e-book copies and make more money.

 


10 Best Tips To Write Effective Emails

1. Format your response so that it’s easy to read on a screen. Do not write email using very long sentences, which are lengthy horizontally. Each line must be short. Ideally, write 5-6 words in each line only and not more than that.

 

 

2. Make sure the subject line is concise and meaningful to the recipient…not just a generic
“Response from Marketing Team” But also be careful that it doesn’t look like spam.

 

 

3. Have one subject per paragraph. Mention this separately by blank lines, so that its easy to read and understand.

 

 

4. Be brief. Use as few words as possible to convey your message. More is not better when

it comes to email. An email is not perceived as an electronic letter.

 

 

5. Use simple, declarative sentences. Write for a third or fourth grade audience,

particularly if you’re creating templates that are sent automatically. You do not know the

education level of your sender or the sender’s level of comfort with the English language.

 

 

6. Be sensitive to the tone of the original email. If the sender is upset because of an error on

your part, acknowledge the error. Clearly state what you are doing to correct the situation.

 

 

7. Make sure you answer all the questions posed in the original inquiry. A partial answer

frustrates the sender and results in additional contacts. It also makes the company sending

the response look inept.

 

 

8. Make it clear what actions you will be taking next and when the writer can expect the

next contact from you.

 

 

9. Don’t ask for an order number/case number or any old information which you remember out of your mind only when one is included in the original email…sounds pretty basic, but sometimes people miss very obvious info in email.

 

 

10. Don’t just tell the sender to go to your web site. In many cases, they have already been to

the web site and couldn’t find the answers they were looking for. If you want them to go

back to the web site, provide a direct link to the exact information the reader needs.