How To Create A Successful Marketing Campaign - Small Business Blog

Many small businesses don’t get the success they want from advertising due to availability of very little resources. The results are simply flat due to lack of good ideas for improvements. Whether the ads are put in the local newspaper or are printed in the famous periodical or posted on a website, the money invested should gain the desired outcome. There are some common mistakes small businesses and professional service providers do when designing and posting the advertisement, which leads to the failure of the advertisement.

 

Bigger is better is believed in by many. That’s exactly what some of the small firms think when they want to advertise their product. They think bigger and select a medium where they need to invest a lot of money, but do not reach the targeted market. Like if a company specializes in designing diet plans and want to help out people who had disappointing results from their individual diet plans, and the company chooses to advertise a full page in the local paper instead of running advertisement in a health magazine, obviously not many of the dieters will notice the advertisement and the advertisement doesn’t get the desired attention.

 

So the point is to come up with the best campaign, which will increase the probability of the ad getting viewed and the right customers trying to buy the product or sign up for the service. Studies and research can be carried out on the market and targeted audience can be narrowed down. Once getting the list of newspapers, magazines and magazines meant for the customers in mind, find out how many readers they have and the cost they ask for posting the ad. Special deals are offered by them from time to time and can only be found by watchful eye.

 

It is estimated that everyday people are subjected to around three thousand commercials. That is a huge number and if someone desires to be noticed, he should certainly be different. Not only the services and product sold should be unique in the market, so should be the advertisement. For example, if a business selling mattresses says, “We sell mattresses”, it will not make a statement and will be passed off as any other mattress advertisement. But if they say, “Our mattresses are of the finest quality”, it will make the advertisement stand out in the crowd. Other catch lines are “Are you suffering from back pain? Probably you must try our mattresses “, are more specific and will catch the fancy of the people who are suffering from back pains since a long time. The advertisement should also focus on the uniqueness of the product and how it is better compared to the competitors’ product.

 

Focusing on the problems of the customers and giving a solution for them, is what a customer demands. A customer does not buy a product; he buys benefits in the form of a product. The real value of the product should be realised and a clear picture of it should be presented to the customer so he will be able to relate with the product. If the advertisement doesn’t specify the solution it can provide, the customers will never know of it. So focusing on the customers problem is what some ads miss.

 

The last thing missing in most of the advertisement is motivation for the customers. If the advertiser has designed the advertisement and the customer had read the advertisement, all efforts and money invested will be wasted if he doesn’t get up and do something about it. It shouldn’t be assumed that the customer knows what to do; instead the advertisement should influence the mind of the customer and should tell him what to do. Call of action is the final job of the advertisement. It should call for information, or visiting the store or even visiting the online store. The message should sound confident and clear.

 


How To Get Traffic To Your Business Website

There are several ways to get traffic to your site. You can pay for your traffic or get it for free. I’d like to concentrate on free traffic. The first thing you need to do is make sure your site is key-word optimized for the search engines. For a new site, using low competition words can help you to get placed high on some search engines and give you much needed targeted traffic.

 

If you have a site with several categories, doing at least one optimization a day will slowly but surely build your business. With more than one category this gives you an opportunity to be placed on the search engine with each category and not just your front page.

 

 

Another way to help build targeted traffic and links to your site is a blog. You can have the blog linked to your site. If you update your site regularly and ‘ping’ your blog with one of the free pinging services, you will gradually build your traffic and business.

 

 

There are many sites that have free content that you can use on your blog. Once you’ve set up the blog and find the right ping service, this would only take you a few moments a day. When using free articles, be sure and use proper etiquette, giving the author credit for his writing.

 

 

The tried and true way to build ‘free’ traffic and links, is articles. You can write about anything you want or about the services or products your website distributes. If you’re not able to write the articles yourself, there are a number of services available that can do it for you (you pay). Then post your article to as many directories as possible. Webmasters are constantly on the look out for good, new content.

 

 

The number of links to your site is critical in your placement with most search engines. Articles and a blog help build your site targeted traffic slowly. But to speed up your linking process, you could search and join some link exchange sites. The more links the better.


11 Tips to Increase your Online Sales

If you’re looking for ways to increase your online sales or just your sales in general, this article will give you 11 tips you can start implementing straight away to see a real difference in your sales.

 

  1. Ease of Use

If you are getting targeted traffic to your site that is great news. But if your customers/clients are coming to your site and are not converting then your site may not have good navigation. Make sure your website is easy to use. If your site is tedious and cumbersome to navigate around then you are losing potential clients. Just by concentrating on this alone you should see an increase in your online sales.

 

 

  1. Build Trust and Sell More

This is a very simple tip but not many companies practice it. You have to gain your customers trust before you attempt to sell to them. I will give you a real world example so you can put this concept into perspective. Would you rather buy a mobile phone from a random guy in the street or a trusted mobile phone store like Carphone Warehouse. I’m guessing you will go with the latter. Even if the ‘random guy’ is selling at a much lower cost than Carphone Warehouse, most people will still buy from the trusted retailer. The key thing here is that you should focus on building trust before anything else. Once you build trust people will just start throwing money at you.

 

 

  1. Don’t Fear Transparency

This point ties in with trust. If you are transparent with customers they will start to trust you and they will see you as a brand that they can trust. How do I make my business transparent I hear you ask! Be upfront about your offers. Don’t leave major details in the small print. That is a major put off. There’s nothing worse than being lured in by a “Free Next Day Delivery” offer only to find out later on that you have to spend at least £300! Don’t get me wrong its fine to have that offer but just make sure you make the condition extremely clear to your customers. That is called being transparent! Do this and slowly but surely your online sales will start to increase.

 

 

  1. Think about your target market

Sometimes we tend to drift away from the real purpose of what our business is all about. What is that? To provide a product or service that your target market will love. The keyword there is ‘target market’. Don’t lose focus on what your target market wants. Remember that peoples preferences and tastes change overtime, so you constantly have to do research on what your target market really want.

 

 

  1. Build a Sales Funnel

If you don’t have a sales funnel in place your probably not getting the results you want. Having a proper sales funnel will allow you to focus on each aspect of your sales process. A good sales funnel will include a very targeted lead generating fragment. This will be at the very top of your funnel. If you get this bit of your funnel right the rest of it will be great.

 

The next bit of your funnel is to prospect your leads. Filter out all the timewasters and gather all the leads that you think have a high chance of buying from you. The last part of the funnel is to actually try and sell to these prospects. This is where you offer them a product or service they might want to purchase.

 

 

  1. Develop an SEO Marketing Strategy

No matter how much you dread SEO, there is no escaping it. It is a must for any business. It is a long term strategy that will pay dividends when done well. Implementing a good SEO strategy will get you a steady stream of sales overtime. You won’t have to do any paid marketing for those sales!

 

 

  1. Optimise for all Platforms

You need to make your website accessible to everyone. When I say accessible to everyone I mean it needs to be optimised for any device. That includes, desktop, mobile, tablets and all the other types of devices there are. The main point here is that whenever anyone searches for your site they shouldn’t have any trouble viewing it. This will increase the amount of people viewing your site which will in turn increase your sales.

 

  1. Start Upselling

Offer your customers the chance to upgrade. Don’t just assume that they will seek out upgrades on their own accord. If you don’t ask you won’t get. Ever heard of the saying ‘ask and you shall receive’? Well in this case it couldn’t be more true. The best time to try and sell to someone is when they have just bought from you or are about to buy from you. That is the perfect time to offer them an upgrade.

 

  1. Start Cross-selling

This is very similar to upselling but instead of offering upgrades, cross-selling requires that you provide more options to your customers. These are alternative options which may not necessarily be more expensive but just increases the chance of a sale as the customer will now have more choice.

 

  1. Concentrate on bestselling products and market those products

Don’t waste your time focusing on products or services that aren’t making you much money. If you know a certain product is your bestselling, then you should focus most of your efforts on marketing that. The aim is to fine tune your marketing so that in the long run you are increasing your sales.

 

  1. Optimise CTA’s

As a business your marketing should include a lot of CTA’s (Call To Action’s). If you don’t know what that is, it is an instruction you give to a prospect telling them to do something. For example ‘Click here’, ‘Buy Now’, ‘Check It Out Here’ and ‘Call Now’. You should always be testing new ones so you know which one gets more engagement. Don’t just stick to the same CTA even if you think it is working fine for you. Chances are that there is a CTA out there that is much better than the one you are using right now!

 


How To Guarantee Returns From Your Marketing Campaign [Infographic]

Is Your Marketing Campaign Profitable?

If done correctly, a digital marketing campaign can ignite thousands of impressions and generate the kind of engagement that can be converted into sales.

 

Beyond simply creating content and generating leads, your marketing campaign can create advocates for your business. Customers can provide reviews and comments through their own social accounts thus sharing your content in various interactive digital communities.

 

If your marketing campaign is optimal it will be measurable. With simple to use tools like google analytics you can track traffic, the amount of people who click-through to your landing page, conversions and other real-time results. You can then use all of this raw data to segment an abundance of leads and customers into specific and actionable categories.

 

By creating a well structured marketing campaign your business can benefit from a boost in lead generation and brand awareness. However, this could end up being very costly. For this reason, it is extremely important to budget how much you spend in relation to how many sales your marketing campaign can generate.

 

Check out our YouTube video below for additional information about establishing your marketing campaign:

https://www.youtube.com/watch?v=4YCbuUDUV4Y

The infographic below provides even more details for you to ensure your marketing campaign generates positive and measurable returns. Let us know what you think is most crucial to your marketing campaign via Twitter or Facebook.

Is Your Marketing Campaign Providing a Positive Return on Investment?

If you are looking for a positive return on investment from your marketing campaign be sure to use the information in the above infographic.

 

Plan, produce, and implement your business marketing campaign today.

 

If you found this useful, why not check out this post on reducing adwords spend?


How Important Is Lead Generation in 2017?

Lead generation describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing a sales pipeline.

Recently, the buying process has changed, and business owners need to find new ways to reach out to potential customers and increase sales.

Benefits Of Lead Generation;

  • Pay only for the leads that are received
  • Select the geographical area that the business is interested in
  • Conversion rates on leads that you receive have a higher conversion success rate
  • Determine pricing on a per lead basis

Are you interested in Lead Generation? Feel free to contact us to see how we can help.

Thanks for reading guys!

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