5 Reasons Why SEO is A Must, Not a Want

For some reason business owners assume that SEO is a strategy that you have a choice over. Unless you don't mind your site not showing up on Google then I guess it is a choice. But who doesn't want to receive a steady flow of traffic on the "interwebs" for years to come. So for those on the fence about whether or not you should implement an SEO strategy, we have 5 reasons on why SEO is a must not a want.

  1. SEO will increase traffic to your site (in the long run)

Think of it this way. PPC will give you traffic for as long as you are paying for it. SEO on the other hand will give you traffic for years to come. Yes it is a longer process and takes a little more work and patience but, if you stick at it you will see a constant stream of traffic coming to your site from work you did days, months or even years before.

  1. Adds Trust and credibility

When people see you higher up in the ranking more people will trust you. It's just the way it is. We all do the same thing. Search for something on google, barely going beyond the first page because we assume that the sites higher up have more authority (and they probably do).

Who would you trust, a company selling shoes on the 20th page or a company selling shoes on the 2nd page? We are guessing the latter.

  1. SEO is highly targeted and high converting

Once you have defined the keywords associated with your brand you can then go ahead and generate content based around those keywords. This means that any visitor that comes to your site is there because they actively searched those keywords and your site happened to appear in the search listing. This sort of traffic is highly targeted and is much easier to convert.

  1. SEO done right can be a gold mine

SEO is like gold mining. It takes a lot of work and money if you hire SEO consultants. You might be entering a market that is very crowded so it may take you more pick axes to dig for that gold but, when you dig long and hard it will be worth the effort and time. For example you might only expect to receive 1,000 visits a month but you soon realise you are getting 10,000 hits a month.   

  1. Good user experience

Google don’t just throw out updates because they feel like it. They do it so your site provides a better experience for visitors. A good example of this is Google’s mobile first update which means they will now look at the mobile version of the website before considering the desktop version. This will benefit you because a better user experience means more conversions for you!

 

SEO takes time and patience. However if you have no time or patience we are here to help. Let us do all the grunt work so you can focus more on other important aspects of your business. If that sounds like something of interest to you click here.

For those of you who prefer video. Here you go!

 

Or to watch the Boss's take on SEO watch this...

Alternatively, if you would like to listen to the podcast click here 


Google's Mobile First Update- (Don't be scared!)

When you're doing a search I'm guessing most of the time you don't get out your laptop or desktop PC to do so. Like everyone else you pull your phone out of your pocket and either ask Google or Siri if you need an umbrella!

So it's only right that Google are doing an update. More people use it. If you want some boring statistic to back that up here are a few.

  • "80% of internet users own a smartphone"

  • "By 2019, mobile advertising will represent 72% of all US digital ad spending."

  • "57% of users say they won’t recommend a business with a poorly designed mobile site"- (ouch that one hurts right)

 

It's probably actually for the best.

When?

Googles mobile first update is probably just months away with some saying the second half of 2017 while others saying early 2018. All we know for sure is it's definitely coming and you need to prepare well and good for it. Because when Google comes to check if you've been good (by good we mean mobile optimised) you may be too late. Prepare early so you can show google that you are worthy to be part of their mighty network.

How should I prepare?

In order to prepare you should first test to see how well your website is doing in terms of mobile. You never know your website might be fine. Don't be scared, lucky for you we can send you a full report on how well your doing by CLICKING HERE

 

 

Sources

Statistics- https://www.impactbnd.com/blog/mobile-marketing-statistics-for-2016


10 Best Tips To Write Effective Emails

1. Format your response so that it’s easy to read on a screen. Do not write email using very long sentences, which are lengthy horizontally. Each line must be short. Ideally, write 5-6 words in each line only and not more than that.

 

 

2. Make sure the subject line is concise and meaningful to the recipient…not just a generic
“Response from Marketing Team” But also be careful that it doesn’t look like spam.

 

 

3. Have one subject per paragraph. Mention this separately by blank lines, so that its easy to read and understand.

 

 

4. Be brief. Use as few words as possible to convey your message. More is not better when

it comes to email. An email is not perceived as an electronic letter.

 

 

5. Use simple, declarative sentences. Write for a third or fourth grade audience,

particularly if you’re creating templates that are sent automatically. You do not know the

education level of your sender or the sender’s level of comfort with the English language.

 

 

6. Be sensitive to the tone of the original email. If the sender is upset because of an error on

your part, acknowledge the error. Clearly state what you are doing to correct the situation.

 

 

7. Make sure you answer all the questions posed in the original inquiry. A partial answer

frustrates the sender and results in additional contacts. It also makes the company sending

the response look inept.

 

 

8. Make it clear what actions you will be taking next and when the writer can expect the

next contact from you.

 

 

9. Don’t ask for an order number/case number or any old information which you remember out of your mind only when one is included in the original email…sounds pretty basic, but sometimes people miss very obvious info in email.

 

 

10. Don’t just tell the sender to go to your web site. In many cases, they have already been to

the web site and couldn’t find the answers they were looking for. If you want them to go

back to the web site, provide a direct link to the exact information the reader needs.


What Can Marketing Do For You? Honest Reviews

Hello readers, we have put together a list of business owners who have shared their thoughts on digital marketing. This is a mixture of big businesses and upcoming SME's. If you would like to share your thoughts on marketing then email info@coretiummedia.com for a chance to be on our blog

Make sure that you leave your name, company name and phone number so we can contact you when you will be featured. Thank you and enjoy this blog

 

 

"I believe that if you spend money on digital marketing  for your business you will succeed in the long run. Many business owners do not realise how much digital marketing can pay off and how many people can find your business through the different types of offers that marketing provides!" Brenda Newbury, Aviva Loans, Swansea 

 

"Employing PPC and SEO with Coretium Media has helped my business sales increase by 87% in the past few weeks, I think that marketing for your business is seen as underrated whereas its actually a very important factor for business growth. Marketing is the way forward" Roger Moore, Best4business Accountants & Co. Ltd, London 

 

"If you struggle with juggling time to post about your business on social media and do your own marketing then it would be ideal to hire digital marketers who can be responsible of this. It saves you much more time!" Amanda Freed, Beyond Bronzed Beauty, London 

 

"I think that company owners are afraid of taking risks and would rather do marketing themselves, this shouldn't be the case because it is a marketing person's job to do this. They are there to help your business reach its true potential and drive more sales. Personally, I think that every company owner should think about marketing before anything else as you need some of the services of marketing to advertise your brand and make it well known." Mylo Haynes, CV Library, Newcastle