6 Signs It’s Time to Hire a Marketing Agency

If you have ever been on the fence about whether you need to hire a marketing agency you are not alone. Many small businesses aren't sure when they should hire an agency or if they should hire one at all. So in this podcast we have outlined 6 signs that tell you, you need to hire an agency.

Don't Wait Around! It's Time To Hire A Marketing Agency!

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I admit! I do need to hire an agency!


Traditional vs Modern Marketing Methods

In this article we are doing a straight head to head between traditional marketing and modern day marketing. To keep this short and sweet, we have picked two of the best from each generation (or we would be here all day).

To kick things off let's talk about about some modern marketing methods.

PPC

For those of you that don’t know what PPC (Pay Per Click) is, it is essentially like an auction where the highest bidder wins that particular click which will go to their website/offer.

So why is it so great?

Pros- Speed to market and is easily "trackable"

Cons- Can get very expensive. PPC can also get quite complicated which is why so many people just quit doing it.

SEO

SEO (Search Engine Optimisation) is another great modern day marketing channel. SEO is the process of organically ranking your site higher in search engine There are many advantages to it but I will just list a few.

Pros- SEO can send a flood of constant visitors to your website on a daily basis. You will be seen as more trustworthy.

Cons- As mentioned earlier SEO can take a while and there is no guarantee that you will even get ranked. Remember, the search engines have the final say. You may get penalised by Google.

What Is Telemarketing? It was called Telemarketing back in the day…but now 99.9% of people would probably call it ‘cold calling’. Historically it consisted of companies hundreds/thousands of phone calls to potential customers. Technology has aided the calls with video calls, conference calls etc being available. It can also be used to conduct surveys, questionnaire or information gathering (which political campaigners use heavily prior to elections) which some may find slightly less intrusive.

Pros – Get to speak to someone directly

Cons – they are not expecting your call and it might not be the decision maker. You also only have one chance to generally impress/interest them.

Direct Mail

Direct-mail marketing creates awareness of a product through postcards, brochures, letters and flyers sent through mail. Direct-mail marketing can be expensive as a business incurs design and printing costs as well as postage expenses to reach its target.

Pros – It’s still a classic way for Takeaways/Pizza places to get into local house in their area – still works us if we are honest. And some people in this digital age, actually like getting a tangible piece of mail instead of digitally.

Cons – A lot of people mainly throw them away as soon as they come through the mail and a lot of people have a ‘No Junk Mail’ sticker on their door too – It’s sooooo 10 years ago!

The Verdict

Overall you would have to say that they all have their pros and cons on why you should use them…even cold calling, sorry Telemarketing and it would probably come down to personal preference and budget on what would be best for your business. One of the best things to do is to talk about your business with someone like us and we could advise what strategy to use on your business.

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5 Reasons Why SEO is A Must, Not a Want

For some reason business owners assume that SEO is a strategy that you have a choice over. Unless you don't mind your site not showing up on Google then I guess it is a choice. But who doesn't want to receive a steady flow of traffic on the "interwebs" for years to come. So for those on the fence about whether or not you should implement an SEO strategy, we have 5 reasons on why SEO is a must not a want.

  1. SEO will increase traffic to your site (in the long run)

Think of it this way. PPC will give you traffic for as long as you are paying for it. SEO on the other hand will give you traffic for years to come. Yes it is a longer process and takes a little more work and patience but, if you stick at it you will see a constant stream of traffic coming to your site from work you did days, months or even years before.

  1. Adds Trust and credibility

When people see you higher up in the ranking more people will trust you. It's just the way it is. We all do the same thing. Search for something on google, barely going beyond the first page because we assume that the sites higher up have more authority (and they probably do).

Who would you trust, a company selling shoes on the 20th page or a company selling shoes on the 2nd page? We are guessing the latter.

  1. SEO is highly targeted and high converting

Once you have defined the keywords associated with your brand you can then go ahead and generate content based around those keywords. This means that any visitor that comes to your site is there because they actively searched those keywords and your site happened to appear in the search listing. This sort of traffic is highly targeted and is much easier to convert.

  1. SEO done right can be a gold mine

SEO is like gold mining. It takes a lot of work and money if you hire SEO consultants. You might be entering a market that is very crowded so it may take you more pick axes to dig for that gold but, when you dig long and hard it will be worth the effort and time. For example you might only expect to receive 1,000 visits a month but you soon realise you are getting 10,000 hits a month.   

  1. Good user experience

Google don’t just throw out updates because they feel like it. They do it so your site provides a better experience for visitors. A good example of this is Google’s mobile first update which means they will now look at the mobile version of the website before considering the desktop version. This will benefit you because a better user experience means more conversions for you!

 

SEO takes time and patience. However if you have no time or patience we are here to help. Let us do all the grunt work so you can focus more on other important aspects of your business. If that sounds like something of interest to you click here.

For those of you who prefer video. Here you go!

 

Or to watch the Boss's take on SEO watch this...

Alternatively, if you would like to listen to the podcast click here 


Google's Mobile First Update- (Don't be scared!)

When you're doing a search I'm guessing most of the time you don't get out your laptop or desktop PC to do so. Like everyone else you pull your phone out of your pocket and either ask Google or Siri if you need an umbrella!

So it's only right that Google are doing an update. More people use it. If you want some boring statistic to back that up here are a few.

  • "80% of internet users own a smartphone"

  • "By 2019, mobile advertising will represent 72% of all US digital ad spending."

  • "57% of users say they won’t recommend a business with a poorly designed mobile site"- (ouch that one hurts right)

 

It's probably actually for the best.

When?

Googles mobile first update is probably just months away with some saying the second half of 2017 while others saying early 2018. All we know for sure is it's definitely coming and you need to prepare well and good for it. Because when Google comes to check if you've been good (by good we mean mobile optimised) you may be too late. Prepare early so you can show google that you are worthy to be part of their mighty network.

How should I prepare?

In order to prepare you should first test to see how well your website is doing in terms of mobile. You never know your website might be fine. Don't be scared, lucky for you we can send you a full report on how well your doing by CLICKING HERE

 

 

Sources

Statistics- https://www.impactbnd.com/blog/mobile-marketing-statistics-for-2016