3 Things You Need to Know When Tweeting

Fill out your profile correctly

This is a must. Filling out your profile correctly means having a short description about what you do. A link to your website and maybe contact number. Make it short and sweet so people would be inclined to take action. You should also make sure that you have a high resolution logo and a good header image. An ugly profile may scare visitors away from your profile.

Use an Image/gif/video

It is statistically proven that tweets with images, gifs and videos have a much higher click through rate. Use videos when you can because they have the highest engagement rate out of the three. However at the bare minimum you should be using images. If you need to find royalty free images here are 40 Awesome Places to Download Free Images for Your Content Needs. Or if you need some royalty free videos here are 4 Royalty Free Video Sites. Unless you are a celebrity you need to have more than just text in your tweets.

Use Hashtags

Using hashtags is also of upmost importance. Tweeting with hashtags means that there is a greater chance that people will see that particular tweet. For example if someone searches twitter with the hashtag #cheesecake your tweet may come up in the search results if you used that particular hashtag. You should always try and use at least one hashtag in your tweets however three is ideal. One important thing to note is to never use a hashtag that has nothing to do with your tweet. Don't use #cheescake if your tweeting about accounting software.

Employ these three things into your twitter marketing and you will be on your way to becoming a twitter rock star.

If you would like someone to take over your social media marketing click here

 


Why Should I use Twitter for My Business

Twitter is a great platform for any type of business. It allows you to do things that you wouldn't be able to with just a website. Don't get me wrong having a website is very important but, twitter is a great tool to market your business. You do have to make sure you are using it properly though. You can't just go around spamming as this will damage your brand pretty fast. Anyway watch the podcast down below on the specific reasons you should be using Twitter... If you don't have time to work on your social media presence let us know and we will get in touch....

 


Are you making these social media marketing mistakes?

Social media has been a global communication tool for years now and has grown to a scale which no-one could have predicted.Social media has been a global communication tool for years now and has grown to a scale which no-one could have predicted.

Social media allows freedom of expression for brands – which can be either a blessing or a curse – dependant on who’s been left in charge of the accounts.

And when it comes to social media ‘etiquette’ we are all probably ‘guilty’ of the following in both our professional and personal lives...

Leaving the accounts to gather dust

Ignoring your audience

Posting when emotional

Switching between personal and professional accounts

Automated responses – leave it to the telephone bankers

The video will go in a bit more detail but if you know the importance of social media


The Do's and Don'ts of Social Media Communication

The Do's and Don'ts of Social Media Communication

Social media has been global communication tool for a few years now and has grown to a scale where not many would have predicted the sheer size and volume in which it has consumed us the public...yet it can be used with great effect.

For brands, the freedom of expression that social media allows can be something of a blessing or a curse. It’s great when consumers follow what you are doing - like/retweet/engage and generally act positively towards you. However it’s not so great when you have to defend your name and/or actions in the world of social media. Social media is a powerful tool, so put a foot wrong can be a recipe for setting yourself up for a customer backlash and maybe even a media storm.

Most brands have adopted some sort of ‘crisis’ communication strategy to have a ready for such emergencies. Gone are the days which companies had 24 hours to come up with a crisis response. Thanks to social media, the reality is now that catastrophic events need to be dealt with in real-time or else run risk of rumours spreading.

Not that coming up with a ‘crisis’ communication strategy is an easy or straightforward task...but here is a quick run down of some do’s and dont’s of communication in this age of social media immediacy.

• Do – remain calm under pressure;

Every week some sort of celebrity scandal will hit the tabloids and invariably said celebrity would be associated with a brand(s)...the brand then has a decision to make, to either do the normal knee jerk reaction and sever all ties or wait for all the facts to become crystal clear before making a decision.

• Don’t – take your eye off the ball;

Knee-jerk reactions aren’t always the best way to deal with things...as is to do nothing at all, which can be equally damaging as a brand. Always try to keep ahead of the game and know what is going on within your company.

• Do – take responsibility for what you post on social media;

In this day and age, social media is a 24/7 thing, meaning that the majority of people will have access to the work social media account as well as their personal ones on their phones/tablets etc. This can sometimes lead to the unfortunate circumstance when something is posted which is markedly ‘off-brand’. A quick delete seems like the easiest option – but there is always someone there ready to screenshot that mistake. By speaking openly about it and admitting to the mistake it can go a long way to rectifying the situation.

• Don’t – Talk “at” your audience

Without listening and responding to them, this could undermine their trust in the company as a whole. Customers need to be talked ‘with’ not ‘at’.

• Do - accept that social media is a viable, permanent and efficient way to communicate, and embrace it as part of your company DNA.

• Don’t – Ignore comments;

It is vital to engage with your customers. No engagement can make them feel you don’t care. It all comes back to customer service. You should use this an opportunity to interact with your followers and show them how you deal with situations – both good and bad.

To find out more on Social Media Marketing listen to our podcast on the 'Benefits of Social Media Marketing' and other marketing topics please click here