10 CREATIVE WEBSITE IDEAS TO HELP PROMOTE YOUR BRAND

Finding it difficult to come up with website ideas?

Websites are now fundamental to all businesses and help establish brand image and online presence. In today’s world, your website is your shop window.
If you’re struggling to think of any website ideas for your brand, then these 10 concepts should help inspire you.

1. A REVIEW SITE
If you’re business sells a variety of online products, you could create a review website and write about each of your products, compared to your competition. Providing your expertise could also position you as a thought leader – someone with influence in your industry. Your opinion will begin to matter and people will look for your approval before making a purchase.

2. A HOW-TO-DO-SOMETHING WEBSITE
A training or tutorial based website. For example, if you are a mechanic, you could create a website and upload a series of videos demonstrating how to correctly change different car components.
Or if your specialism is in digital marketing, then provide free resources about solving common problems people experience in online marketing.

3. DIRECT SELLING
Link your website directly to your paypal account and allow people to buy a small scale of your product/service instantly. For instance, your company sells packs of pens for £10; allow people to buy 1 pen for £2. You may find a lot of unexpected added sales using this process as spending £2 is a lot easier than spending £10!

4. QUESTION-BASED BLOG
Allow people to ask you questions about your business, niche or industry and give them your expert advice and knowledge. Users can visit multiple times while participating in conversations and discussions, which can establish trusting business relationships. After this transaction of information, they would feel more comfortable with a monetary transaction.

5. POLLS AND SURVEYS WEBSITE
Create a site with polls and surveys and allow people to anonymously express their feelings. Unsurprisingly, people are 70% more likely to answer honestly if they can remain unnamed. This could be about your products, or previous service experiences. Find out what you are doing well and equally what you aren’t doing so well.

6. RESOURCE LIST SITE
Network with other companies in similar markets and provide a directory for people who need that service or product. A reputable recommendation can do wonders for your reputation and also builds a relationship with potential business partners. If you are a small company or a recent start up, this could be an excellent way of promoting your brand and getting your name out there!

7. HOW WAS YOUR DAY SITE
Website ideas that allow consumers to express opinion can be tough to moderate, as undoubtedly you will get a good number of people speaking negatively of something. Creating a site where people can rant and complain about previous bad experiences regarding a similar product or service can also be valuable to your business thought.
Allow comments to be liked, shared via social networks and commented on, and you take on board other’s mistakes and avoid them yourself. This creates a caring brand image and shows that you are emotive about how the customer feels.

8. IT’S A LONG STORY BLOG
Write an interesting story of your life and how you came to be where you are today, then post it in weekly segments on a blog on your website. People may be inspired to read about your past experiences and the factors that have influenced your decisions to eventually start your own business. Include key achievements and failures – this way people will not only support your brand, but also you as an individual. Don’t skip a single detail.

9. FUNNY CLIPS WEBSITE
Every so often, upload a funny GIF, picture or video clip you’ve seen during the week. Show your audience that you aren’t a robot and that you still find things funny and share them with your website visitors. Website ideas based around humour can be tricky, but if people can relate to you and your brand then they are much more likely to remember the products and services you’re selling.

10. COMPILATION BLOG
The final website idea is to create a site that compiles everything of a certain niche. It could be videos, photos and sound clips. There is no particular reason for this, it is just something interesting to see on your website compared to boring text, irrelevant slogans and pictures. Show that there is more about you than procedures and facts and people will visit again next week and see what else you have to offer.
TURN YOUR WEBSITE IDEAS INTO REALITY

Now that you are aware of many different website ideas, it’s time to put pen to paper and thoughts to action. To know and not do, is the same as to not know.
Designing and developing a new business website can be a difficult, time consuming and painful endeavour, so it’s probably best left to specialists. That being said, you can make their life easier by deciding on one of the website ideas above, thinking about the content you want to publish, drawing wire-frames and writing a website specification.
Are any of these website ideas suited to your business?
Can you think of any other website ideas that you could use?


Why Online Retailers Avoid Digital Marketing

It is found that online retailers profit the most from shares online and email, so why is digital marketing a major no?
We believe the reason for this is because the retailers don’t want to take the risk and employ someone to contribute to their business. Harsh to say, but no one likes change.
Everyone wants to praise for their hard work, why give credit to other people?

 

This is where you’re wrong, digital marketing ensures to deliver positive ROI and agree to any requirements you want to make. The person who is valued the most in this is you!
You’re the soul keeper and decision maker so what could go wrong?
Did you know that 78% of deals made purely by one person fail? This is why team work exists!
From personal experience, we can tell you that working besides others will be a good thing. Coretium Media works with 10 award winning PR professionals and sales have been going through the roof!
We have the ability to promote client work as well as promote ourselves, it’s a 2 way street.
Overall, digital marketers can vamp up your website views, raise your engagement by 82% and allow more opportunities for your business. It will definitely open your business doors to new online strategies and positive results.
What can be better than that?
Another fun fact, online advertising has been around since 1978 with the first spam email being produced! We found out this fact from our good friend Darius Muresan at Smarketer who has recently created an infographic on the history of online advertising.
If you want to find out more about how digital marketing can be tailored for you then check out our other articles!

 

Written by Jessie Prentice


Increase Online Retail Sales through Tropical Topics

Did you know that a record one in four pounds was spent online during last month's Black Friday...

 

Do you want to set a record like this for the January sales? Do you want increase sales by the thousands through the use of trending topics?

 

Then carry on reading this article...

 

At Coretium Media, we believe that digital marketing is the best way to get your online sales going.“Drink for Good” released a statement back in January which said that “Digital marketing benefited us massively when we were at low point of sales because of the different content promotion methods used within and digital marketing enabled us to be more targeted.

 

We found out what topics our target market were most interested in, what hashtags were trending and it’s really paid off".

 

Do you want to benefit your customers and target the right people for your online retail business?

 

We did this for our client Tonya Brown who has become popular in the semi-permanent makeup world!

 
We benefited her by creating a digital marketing plan, including any requirements she had.

 

We began work on her social media accounts, increasing monthly customer engagements. We increased sales through the use of PPC, direct communication, social media, etc.

 
We created an article for her online blog “The History of Semi-Permanent Makeup “which got 1020 engagements on it. She got calls coming in by the hour and was really pleased with the results.

 

Overall, the purpose of digital marketing is to plaster your business across the internet to the correct target market using worldwide topics and “buzz words”.

 

The reason we apply this to our client work is because we believe brand awareness creates trust with your clientele. Further to this people like to engage with businesses and understand how it benefits them.

 
People like to keep up to date with what’s going on in the world and definitely like to check online to do so.

 

This can be found through the use of hashtags on twitter, advertising on Facebook.

 
Do you want to take the leap this January?

 

Written by Jessie Prentice


Benefits of Targeting Customers Online

  • Access to millions of people in your target market
  • Being able to show ads on mobile and tablet devices
  • You can display products on search engines and websites
  • Target through cookie capturing
  • Ability to engage with your target market on social media
  • Offer great prices in order to increase client base
  • The ability to define what geo locations you wish to target
  • Display reviews which increase sales

5 "BORING" THINGS MOST ONLINE RETAILERS DON'T DO, BUT SHOULD DO?

Not understanding the customer Mindset

This is a crucial aspect that most retailers tend to push aside and happens to be the number one thing you need to focus on in order to increase your sales. Understanding the customer mindset means knowing exactly what the customer wants.

This is where most retailers go wrong. It’s not always the price! Actually it’s never really the price. You need to find out what moves your target market and you need to sell it to them good. For example if you’re an online store that sells baseball caps and notice that people the red baseball cap is the most popular, that is undeniable proof that you need to focus hard on marketing that particular product.

The good thing about that is you may even be able to charge more for this product because you know it's what the people want!
Understanding why people are leaving your site

You need to understand why people are coming to your site but then leaving straight away. In the marketing world this is known as a bounce rate. The aim is to keep your bounce rate as low as possible.

A great free tool that you can use to find out the ins and outs of your site is Google analytics.

Not only will it give you the bounce rates but it would also tell you the average time people are spending on your site.

If your bounce rate is high and people are not spending enough time on your site you seriously need to work on that. You need to analyse the sites you are sending your visitors to and always test with different things.

For example you may want to change font styles, colours, buy buttons images etc. The trick is you should always be split testing so you can see what works and what doesn't. Remember there's always room for improvement.

Take Amazon for example. They are a billion dollar company but the site has changed dramatically since its launch  22 years ago.

Find Out Why People are Abandoning the Cart

If you can find out why people are getting to the checkout page but not buying the product that will dramatically increase your sales.

There are things you can do to reduce the amount of abandoned carts.

For example having a security button clearly displayed on the cart page will reassure potential buyers that their payment details are in safe hands. Do this one simple thing and you should see far less abandoned carts. If you would like more tips on "How to solve the abandoned cart issue for good", Click Here.

Build Trust

Building trust is crucial with any business as it will dramatically increase your sales through recommendations and increase the value of a customer. Even more so if you are an online business because people can't really see you so trusting you will be harder for them.

The process to build trust is simple but may take a while.

You need to be transparent about everything you do. For example if you are offering Free Delivery make sure you don't leave important restrictions in the small print like, "if you spend over £150".

Make sure the requirements for the offer are very clear.

Having testimonials and product reviews from previous customers will make your visitors trust you from the get go. Have them displayed as close to the product as you can so customers can clearly see them.

Insufficient Product Descriptions

Having detailed product descriptions is vital. It will do two things. Improve your SEO (Search Engine Optimisation) and make it easier for your customers to make a decision. If you don't do this your site may not appear high up in the search engines and  your site will look thin (because of the lack of description).

 

Written By

Naazim Ahmed