BOOST YOUR BRAND: SEARCH MARKETING OR SOCIAL MEDIA?

Looking for ways to boost your brand?

Traditional marketing efforts such as television and magazine ads are becoming less and less effective to boost your brand, as more people turn to the Internet to find out all they need to know. Today, successful companies are utilising digital media strategies via social media marketing and search engine marketing including pay per click to advertise their brand.

The common question is, out of search or social media, which digital marketing strategy is most effective to boost your brand?

The answer is both…

WHAT IS SOCIAL MEDIA MARKETING?

Social media marketing involves creating content and relationships on social sites.

Valuable content is used to encourage readers to share it across their own social networks. Relationships can boost your brand through establishing connections and nurturing engagement towards business goals.

The result is a highly effective, electronic word of mouth campaign, whereas search engine marketing utilises keywords, pay per click and user activity to gain attention.

Using both social media marketing and search engine marketing to boost your brand has consistently been proven to be the grounding of any successful digital marketing strategy.

BUT… It’s vital you know what you’re doing.

Social media marketing paired with search engine marketing is not necessarily as easy as utilising keywords and backlinks on your website or posting a picture or write up of your brand on Facebook or Twitter. There is a definite strategy to search engine or social media marketing, so with that in mind, here are a few helpful tips to boost your brand and make it a success.

MAKE YOUR WEBSITE MOBILE FRIENDLY

Every business should have a mobile responsive website to make sure that sales opportunities are not missed. With the huge numbers of smartphone/tablet users worldwide, any digital marketing strategy that ignores the importance of a mobile friendly experience is doomed to failure.

GET SOCIAL

The majority of your potential customers are on social media sites like Facebook. This gives you an excellent opportunity to interact with these people. Taking advantage of social media ads is a low cost way to target a specific audience but you don’t have to utilise paid ads in your social media marketing strategy.

You could opt to spend time and effort in creating shareable content that engages your audience and widens your reach without paid ads. Be sure to make your content engaging enough that it will not only interest the reader, but will motivate them to share as well.

PAY PER CLICK

Google’s Adwords is something to considering if you’re looking at combining a social media marketing strategy with search engine marketing. However, pay per click can be a waste of money if you don’t know what you’re doing. Consider hiring an expert for pay per click marketing, or train yourself up through Google’s online courses.

HIGH-QUALITY BACKLINKS

When considering search engine marketing in your digital marketing strategy, quality backlinks should be a large part of your focus. The recent changes on Google have made focusing on quality backlinks more important than ever.

A low-quality backlink will prevent you from a high rank on Google for your keywords. Think about approaching quality niche related blogs and asking to write a guest post with a link back to your website.

BLOGS

Today’s consumers have painfully low attention spans. Few people are willing to read multiple paragraphs, which makes blogs an excellent way to provide descriptions of your products and services and a good addition to your digital marketing strategy. In addition to this it gives you the ability to add links to social networks assisting with your social media marketing.

BOOST YOUR BRAND WITH DIGITAL MARKETING

Utilising social media marketing and search engine marketing, including pay per click, in your digital marketing strategy will serve to ensure you boost your brand and maintain it’s visibility in search engine results and in the social media landscape.

If you are not maximising your online presence through multiple channels, then it’s time to rethink your marketing strategies.

Do you use social media to boost your brand?

Is your search engine marketing campaign demonstrating a return on investment for your business?

Image courtesy of: Fidelitas Development


DISPLAY ADVERTISING: 5 COMMON MISTAKES & HOW TO FIX THEM

Are you currently investing in display advertising and want to understand how to improve your campaigns?

Marketing has seen a huge revolution in recent years. Significant changes have now been made by businesses of all sizes in their marketing landscapes, with most having had to completely rethink and change their previous strategies to accommodate the influx of new methods of effectively reaching their customers, such as display advertising.

These intelligent and multi-faceted approaches offer a wonderful opportunity to engage with potential and existing customers unrivalled by traditional marketing techniques, which were limited in terms of interaction, both customer to business, and vice versa.

This type of advertising is an effective and powerful way to get your brand's message across to a captive demographic. Versatile and targeted, with boundless opportunities to reach your audience and encourage them to increase spend and return to spend again.

Despite these almost unlimited capabilities, however, some businesses are still struggling to implement display advertising into their business efficiently. So where are they going wrong? And what makes truly effective adverts?

1. Is It Eye-Catching Enough?

Any good online marketing specialist knows that to stand out from the background noise of the Internet, your advert needs to be pretty hard to ignore. Effective adverts take advantage of the pages they're likely to feature on in a complimentary and covert way and they also take into account their surroundings and audience and work in a shrewd, insightful way for maximum results.

2. The Pitfall Of Ignoring Analytics

It's vital to check that what you are doing is as effective as possible in every way.

As well as having effective adverts, click through rate and reach are vital. You don't simply want people to see your advert, you want them to connect with it and ultimately make a purchase. A few factors come into play including positioning, colours used, photography, even copy; all things an online marketing expert can help with.

3. Brand Identity

Display advertising is about more than simply flogging a product or service. It's about brand recognition and return. Keeping your business at the forefront of customer's minds in your industry is absolutely vital.

Don't forget to keep your brand clear and visible at all times – and develop an advertising style that is instantly identifiable as yours. A good online marketing specialist can help you with this.

4. Seeing Past Display Advertising

An effective advert is just the beginning. The quality of the website customers are directed to really is the key to keeping them on board – if they don't like what they see when they arrive on your site, then your advertising efforts may have been in vain.

Once your display advertising has done its job, your responsibility continues to keep that customer engaged and interested enough to stay and to spend, so keep your website well-maintained, well-designed and up to date.

5. Changing It Up

Some businesses employ the same strategy for months on end, rarely updating the information and advertising they are putting in front of their customers. However, this attitude could be wasting a lot of money and preventing these businesses from making more.

Change your campaign and strategy according to analytics, move with trends and even make use of a marketing specialist to explore new, more direct avenues for display advertising other than Google and the other big players.


8 Email Marketing Tips For Effective Campaigns

How can you start making the most of your email marketing campaigns?

For businesses, traditional postal messages or 'snail mail' is almost certainly a thing of the past for communicating with potential clients. Judging from the search term 'email marketing' costing £20 for each time someone clicks; it certainly is a profitable business.

So how does your business communicate effectively through email marketing?

These 8 email marketing tips will help to ensure your business emails will be opened, clicked and responded to.

1. Effective Subject lines

Your email subject line is the first thing a recipient will see, so it needs to be relevant and engaging. According to mailchimp, "boring is better" so don't feel the need to grab the readers attention with unnecessary CAPITAL LETTERS as they don't look appealing and often are sent to the junk or trash.

2. Keep Your Message Short

According to recent figures, 53% of emails are opened on mobiles and tablets. What implications does this have on the content of your email? Your email content should be short and straight to the point. If the recipient is receptive to your message they will know in the first 2 sentences.

3. Direct Traffic Through E-mail Clicks

Your email marketing campaign should have a clear call to action. If you want the recipient to get to know your business, you should embed links to your contact page and discuss the benefits for them to click through that link. Make sure whatever they click is unambiguous and transparent. EG Click here to download our E-book for increasing business profits. Linking images is a good way to increase clicks on emails, however if they don't lead to a relevant page for the user, it's as good as nothing.

4. Consistency Is Key

Using email automation you can create a schedule that will apply to all your lists. Depending on where the contact has subscribed, they should be sent a set of emails that are relevant to what they are interested in. This way, you can vastly reduce your unsubscribe rate.

5. Optimise Your Campaign

There is no set formula for people. This is a fact of life as every human being is an individual. Although facts and figures can help you on your way to creating an effective email marketing campaign, this still does not guarantee immediate success. Measure your email opens, clicks and interactions and make small tweaks to see what affect they have. Are your audience more receptive in the afternoons? If so, you should send the most important emails in the afternoon.

6. Personalise Your Message

If you have a list of people who have subscribed to your newsletter or blog then they would have taken time out of their busy schedules to give you some personal details. Just through simple tactics like including their name in the subject line has proven to increase email open rates by up to 20%.

7. Watch Your Tone

As a business owner, you can be forgiven for thinking that your emails must all follow a strict professional tone. Moreover, contrary to what you may have been taught, emails can be personal, light-hearted, cheerful and informal. Informal e-mails tend to get the best response rate as people don't have to put too much thinking into a formal response. This is particularly effective when selling through email marketing.

8. Be Helpful

Highlight an issue that you can help with. Providing a problem and a solution gives the reader a choice as to whether they would prefer to stick with the problem they have or use the solution you have provided. If your email provides value then your list will continue to grow with minimal unsubscribes.

With these 8 email marketing tips, your email campaigns will be more effective in generating leads, brand awareness and increasing profits. Let us know how you found these email marketing tips in the comments below.


10 CREATIVE WEBSITE IDEAS TO HELP PROMOTE YOUR BRAND

Finding it difficult to come up with website ideas?

Websites are now fundamental to all businesses and help establish brand image and online presence. In today’s world, your website is your shop window.
If you’re struggling to think of any website ideas for your brand, then these 10 concepts should help inspire you.

1. A REVIEW SITE
If you’re business sells a variety of online products, you could create a review website and write about each of your products, compared to your competition. Providing your expertise could also position you as a thought leader – someone with influence in your industry. Your opinion will begin to matter and people will look for your approval before making a purchase.

2. A HOW-TO-DO-SOMETHING WEBSITE
A training or tutorial based website. For example, if you are a mechanic, you could create a website and upload a series of videos demonstrating how to correctly change different car components.
Or if your specialism is in digital marketing, then provide free resources about solving common problems people experience in online marketing.

3. DIRECT SELLING
Link your website directly to your paypal account and allow people to buy a small scale of your product/service instantly. For instance, your company sells packs of pens for £10; allow people to buy 1 pen for £2. You may find a lot of unexpected added sales using this process as spending £2 is a lot easier than spending £10!

4. QUESTION-BASED BLOG
Allow people to ask you questions about your business, niche or industry and give them your expert advice and knowledge. Users can visit multiple times while participating in conversations and discussions, which can establish trusting business relationships. After this transaction of information, they would feel more comfortable with a monetary transaction.

5. POLLS AND SURVEYS WEBSITE
Create a site with polls and surveys and allow people to anonymously express their feelings. Unsurprisingly, people are 70% more likely to answer honestly if they can remain unnamed. This could be about your products, or previous service experiences. Find out what you are doing well and equally what you aren’t doing so well.

6. RESOURCE LIST SITE
Network with other companies in similar markets and provide a directory for people who need that service or product. A reputable recommendation can do wonders for your reputation and also builds a relationship with potential business partners. If you are a small company or a recent start up, this could be an excellent way of promoting your brand and getting your name out there!

7. HOW WAS YOUR DAY SITE
Website ideas that allow consumers to express opinion can be tough to moderate, as undoubtedly you will get a good number of people speaking negatively of something. Creating a site where people can rant and complain about previous bad experiences regarding a similar product or service can also be valuable to your business thought.
Allow comments to be liked, shared via social networks and commented on, and you take on board other’s mistakes and avoid them yourself. This creates a caring brand image and shows that you are emotive about how the customer feels.

8. IT’S A LONG STORY BLOG
Write an interesting story of your life and how you came to be where you are today, then post it in weekly segments on a blog on your website. People may be inspired to read about your past experiences and the factors that have influenced your decisions to eventually start your own business. Include key achievements and failures – this way people will not only support your brand, but also you as an individual. Don’t skip a single detail.

9. FUNNY CLIPS WEBSITE
Every so often, upload a funny GIF, picture or video clip you’ve seen during the week. Show your audience that you aren’t a robot and that you still find things funny and share them with your website visitors. Website ideas based around humour can be tricky, but if people can relate to you and your brand then they are much more likely to remember the products and services you’re selling.

10. COMPILATION BLOG
The final website idea is to create a site that compiles everything of a certain niche. It could be videos, photos and sound clips. There is no particular reason for this, it is just something interesting to see on your website compared to boring text, irrelevant slogans and pictures. Show that there is more about you than procedures and facts and people will visit again next week and see what else you have to offer.
TURN YOUR WEBSITE IDEAS INTO REALITY

Now that you are aware of many different website ideas, it’s time to put pen to paper and thoughts to action. To know and not do, is the same as to not know.
Designing and developing a new business website can be a difficult, time consuming and painful endeavour, so it’s probably best left to specialists. That being said, you can make their life easier by deciding on one of the website ideas above, thinking about the content you want to publish, drawing wire-frames and writing a website specification.
Are any of these website ideas suited to your business?
Can you think of any other website ideas that you could use?


Why Online Retailers Avoid Digital Marketing

It is found that online retailers profit the most from shares online and email, so why is digital marketing a major no?
We believe the reason for this is because the retailers don’t want to take the risk and employ someone to contribute to their business. Harsh to say, but no one likes change.
Everyone wants to praise for their hard work, why give credit to other people?

 

This is where you’re wrong, digital marketing ensures to deliver positive ROI and agree to any requirements you want to make. The person who is valued the most in this is you!
You’re the soul keeper and decision maker so what could go wrong?
Did you know that 78% of deals made purely by one person fail? This is why team work exists!
From personal experience, we can tell you that working besides others will be a good thing. Coretium Media works with 10 award winning PR professionals and sales have been going through the roof!
We have the ability to promote client work as well as promote ourselves, it’s a 2 way street.
Overall, digital marketers can vamp up your website views, raise your engagement by 82% and allow more opportunities for your business. It will definitely open your business doors to new online strategies and positive results.
What can be better than that?
Another fun fact, online advertising has been around since 1978 with the first spam email being produced! We found out this fact from our good friend Darius Muresan at Smarketer who has recently created an infographic on the history of online advertising.
If you want to find out more about how digital marketing can be tailored for you then check out our other articles!

 

Written by Jessie Prentice