6 Signs It’s Time to Hire a Marketing Agency

If you have ever been on the fence about whether you need to hire a marketing agency you are not alone. Many small businesses aren't sure when they should hire an agency or if they should hire one at all. So in this podcast we have outlined 6 signs that tell you, you need to hire an agency.

Don't Wait Around! It's Time To Hire A Marketing Agency!

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I admit! I do need to hire an agency!


3 Things You Need to Know When Tweeting

Fill out your profile correctly

This is a must. Filling out your profile correctly means having a short description about what you do. A link to your website and maybe contact number. Make it short and sweet so people would be inclined to take action. You should also make sure that you have a high resolution logo and a good header image. An ugly profile may scare visitors away from your profile.

Use an Image/gif/video

It is statistically proven that tweets with images, gifs and videos have a much higher click through rate. Use videos when you can because they have the highest engagement rate out of the three. However at the bare minimum you should be using images. If you need to find royalty free images here are 40 Awesome Places to Download Free Images for Your Content Needs. Or if you need some royalty free videos here are 4 Royalty Free Video Sites. Unless you are a celebrity you need to have more than just text in your tweets.

Use Hashtags

Using hashtags is also of upmost importance. Tweeting with hashtags means that there is a greater chance that people will see that particular tweet. For example if someone searches twitter with the hashtag #cheesecake your tweet may come up in the search results if you used that particular hashtag. You should always try and use at least one hashtag in your tweets however three is ideal. One important thing to note is to never use a hashtag that has nothing to do with your tweet. Don't use #cheescake if your tweeting about accounting software.

Employ these three things into your twitter marketing and you will be on your way to becoming a twitter rock star.

If you would like someone to take over your social media marketing click here

 


Part 16 Viral Marketing: Offer A Digital Game Or Tool That Carries Your Message

Games are another thing that can make content go viral on the internet. I’m not talking about intensive multiplayer games that take place in a virtual world, just simple games that people can play at their desk on a break at work.

If you or someone you know has any experience using Macromedia’s Flash, this can be an excellent way to get your businesses name in front of a lot of eyes. Like everything else, if you do not know how to do it yourself, all you have to do is look around and you will find someone who is willing to do it for you.

This is another area where being creative will serve you well. The game does not have to be an entirely new idea, but the more unique it is, the more interest, and traffic, it will generate. Do a search for “flash games” and you will see thousands of games that people can play without any downloading or programs to install.

You can also see that all of the games are not entirely unique.  Some are simply a twist on an older classic game, but there has to be something different for it to work for you. The internet probably does not need another version of Tetris, but a Tetris like game with different shaped animals instead of blocks might get you some attention.

If your game catches on, there are quite a few sites that will advertise your game for you, and some that will even host a copy of your game on their site. When someone decides to play your game, you can put an advertisement about your business that they can see while they are waiting for the game to load.

One great example of using a free game for marketing is Peerflix. They created a game called “Paparazzi” that made fun of celebrities. The idea went viral and was quickly picked up by Entertainment Weekly, E Online, and most of the game sites. Within 90 days of the games launch, it had logged over 2 million unique visitors.

The great part for Peerflix is that nearly 5 percent of those visitors made their way over to the main part of the website, which was the reason they created the game in the first place.

Another option is to offer a free tool or resource that people will find useful. While some of these options might cost you a little more to develop and host, if they get exposure and become popular, they are an excellent way to get people visiting your site repeatedly.

Calendars, organizers, and reminder services are all ways to get your businesses name in front of your potential customers. Quirky screensavers are another great program to offer. Every time the user’s computer sits idle for a few minutes, your message pops up on the screen.

The trick is to put your message in a place where it can be seen, but it should not be the focal point. People are not interested in downloading your advertisement, but they will accept the advertisement as a small price to pay for something of greater value.

If your program works well and is seen as useful, users will tell other people about it, they will write about it on their blogs, and they will link to your program from their websites. That is what going viral is all about.

The great part about both of these options is it gives you repeated visibility. Marketing experts have determined that on average it takes being exposed to something at least 7 times before people will act on it.

The more often people see your message, the more likely they are to do something about what they see. Advertisers and politicians put their message in as many places as possible so people will get exposed to it multiple times. That is what gets people attention.

That is all for now. If you missed Part 15 here it is again.


Part 13 Viral Marketing: Run a Contest!

People love to win things, and they love to be recognised for

winning. Be creative in deciding what the prize should be, but

consider how much your customers will think it is worth.

 

While a prize doesn’t have to be something of great value, it does have

to be something that is useful or of some value to the winner. Make

sure that it is something they want, not just a blatant advertisement

for your business.

 

A bumper sticker marketing your web address is not

going to generate a great deal of interest. Your advertisement or web

address should be plainly visible, but it should not be the focal point of

the item you are giving away.

 

If you are running a business to business website, free advertising on

your site for the winner is something that wouldn’t cost you anything,

but if your site doesn’t attract very much traffic the prize may not be

seen as being very valuable.

 

The great thing for you is that running contests is a great way to drive

large amounts of traffic to your site. Other than the cost of the prize,

there is not very much cost involved in this technique. There are

websites and blogs that are in the business of telling others about

contests that other people are running.

 

They will do your marketing for you. All you have to do is contact these

sites and let them know about your contest. If it’s worth mentioning

they will tell their subscribers.  If the contest is good enough or creative

enough, it may catch the attention of a blogger who will spread the word to others.

The better the prize package, the faster and farther it will spread.

 

A good way to take advantage of this technique is to have a repeating

contest, or a series of contests. This method will keep customers

returning to your site.

 

Not only will they return to sign up for the new

contest, but they will also check back periodically to see what the next

contest is, and when it begins.


Part 10 Viral Marketing: Use an RSS Feed

Another way to build returning traffic to your site is to provide an RSS

feed. In its current form, RSS stand for “Really Simple Syndication”.

RSS allows someone to place a link on their homepage, website, or

RSS reader that sends an update every time you update the

information on your site.

 

This is especially popular with news sites and blogs. If you are posting

to your blog every week day, your readers will get an update 5 times a

week.

 

That means 5 times a week they will be reminded of your name

and your website. This can really work to your advantage because they

are getting that reminder because they asked to be reminded, not

because you are forcing yourself on them.

 

Every day they have a chance to read your message, and have the

opportunity to visit the main part of your site. The more traffic that

comes to your site on a regular basis, the more sales and advertising

revenue you can generate.

 

Another way to use RSS feeds is to bring news or information about

your niche that will add value to your site. By putting fresh, up to date

information on your websites main page, you give visitors a reason to

come back to your site on a continuing basis. If they are interested in

your topic, the will return to your site to get updates.

 

Both uses of RSS are designed to keep your customers coming back.

The more often they come back and get new, useful, or entertaining

material, the more likely they are of spreading the word to their

friends and family, and that is the first step of going viral.