1. Format your response so that it’s easy to read on a screen. Do not write email using very long sentences, which are lengthy horizontally. Each line must be short. Ideally, write 5-6 words in each line only and not more than that.
2. Make sure the subject line is concise and meaningful to the recipient…not just a generic
“Response from Marketing Team” But also be careful that it doesn’t look like spam.
3. Have one subject per paragraph. Mention this separately by blank lines, so that its easy to read and understand.
4. Be brief. Use as few words as possible to convey your message. More is not better when
it comes to email. An email is not perceived as an electronic letter.
5. Use simple, declarative sentences. Write for a third or fourth grade audience,
particularly if you’re creating templates that are sent automatically. You do not know the
education level of your sender or the sender’s level of comfort with the English language.
6. Be sensitive to the tone of the original email. If the sender is upset because of an error on
your part, acknowledge the error. Clearly state what you are doing to correct the situation.
7. Make sure you answer all the questions posed in the original inquiry. A partial answer
frustrates the sender and results in additional contacts. It also makes the company sending
the response look inept.
8. Make it clear what actions you will be taking next and when the writer can expect the
next contact from you.
9. Don’t ask for an order number/case number or any old information which you remember out of your mind only when one is included in the original email…sounds pretty basic, but sometimes people miss very obvious info in email.
10. Don’t just tell the sender to go to your web site. In many cases, they have already been to
the web site and couldn’t find the answers they were looking for. If you want them to go
back to the web site, provide a direct link to the exact information the reader needs.
Hello readers, we have put together a list of business owners who have shared their thoughts on digital marketing. This is a mixture of big businesses and upcoming SME's. If you would like to share your thoughts on marketing then email email@example.com for a chance to be on our blog!
Make sure that you leave Jessie your name, company name and phone number so we can contact you when you will be featured. Thank you and enjoy this blog!
"I believe that if you spend money on digital marketing for your business you will succeed in the long run. Many business owners do not realise how much digital marketing can pay off and how many people can find your business through the different types of offers that marketing provides!" Brenda Newbury, Aviva Loans, Swansea
"Employing PPC and SEO with Coretium Media has helped my business sales increase by 87% in the past few weeks, I think that marketing for your business is seen as underrated whereas its actually a very important factor for business growth. Marketing is the way forward" Roger Moore, Best4business Accountants & Co. Ltd, London
"If you struggle with juggling time to post about your business on social media and do your own marketing then it would be ideal to hire digital marketers who can be responsible of this. It saves you much more time!" Amanda Freed, Beyond Bronzed Beauty, London
"I think that company owners are afraid of taking risks and would rather do marketing themselves, this shouldn't be the case because it is a marketing person's job to do this. They are there to help your business reach its true potential and drive more sales. Personally, I think that every company owner should think about marketing before anything else as you need some of the services of marketing to advertise your brand and make it well known." Mylo Haynes, CV Library, Newcastle
Watch this video to learn how you can capture leads online for your business. If you like this video then feel free to drop us an email on firstname.lastname@example.org or call us Monday to Friday between 9am and 6pm.
Happy Friday all! If you need help with marketing and advertising then feel free to email email@example.com this will be your direct contact for any marketing queries
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