The Death Of Email Marketing?

With the GDPR looming, one thing to keep in mind is the emails you currently send out. We all have a database that we send updates, newsletters or sale promotions to. But times they are a changing. Hubspot put together a great video to give some some tips when preparing your email marketing after GDPR takes affect.

Disclaimer: This video is not legal advice for your company to use in complying with EU data privacy laws like the GDPR. Instead, it provides background information to help you better understand the GDPR. This legal information is not the same as legal advice, where an attorney applies the law to your specific circumstances, so we insist that you consult an attorney if you’d like advice on your interpretation of this information or its accuracy.

In a nutshell, you may not rely on this as legal advice, or as a recommendation of any particular legal understanding.


Word of mouth

Now it may seem odd for a Marketing Agency to talk about word of mouth, but as it is a crucial part of any marketing campaign and it can’t be ignored. How can a marketing agency (including us) help with word of mouth? By helping you to share your customers journey with the world.

Your greatest advertisers are satisfied customers. They can be harnessed to help generate new customers or they can be ignored and in turn become your company’s downfall.

First and foremost, BAD REVIEWS are not a bad thing!!! The best way to learn what you are not doing well is to hear back from customers that were left unsatisfied. Now you will not be able to make every customer happy, that is just the reality of life. But those bad reviews can help you to identify short comings in your current strategy.

But you can’t forget about the positive feedback. Sharing it can be done on your website or social media channels. If someone has a positive experience, the best way to get a review or testimonial is to ask for it. Remember, nothing ventured gained.

Word of mouth and a marketing strategy can go hand in hand if done correctly. If you would like more info on how to do it to promote your business to new potential customers, give us a call 0207 537 6602 or send an email to info@coretiummedia.com
Be heard


Social Media Trends…What to expect in 2018

As social media has become one the main modes of communication, if not the number 1…consumers are now wanting brand marketing to become more personalised. But yet at the same time the rise of automation is there for all to see as it offers digital marketers a new method to pass on the day-to-tasks and concentrate on the most important thing…you the consumer. Without a doubt, digital marketing will continue to move toward these two poles in 2018Here’s a look at what else lies ahead in the world of digital marketing in 2018, and how businesses can prepare. 1. Consumers are reacting more to unfiltered, authentic moments than perfectly designed content I mean who doesn’t love a studio set photo with all the trimmings of photoshop…but these images can sometimes hinder brands trying to show off their authenticity when it looks a bit forced. That is why businesses are utilising the story modes on various social platforms such as Facebook, Instagram or Snapchat…and it honestly would not surprise me if a super-story platform was launched in 2018 to rule them all! Consumers are looking for honest insights about how brands operate, and they want to connect on a personal level to the brands they follow. Brands that share unfiltered photos and videos, which haven’t undergone heavy editing, can expect to receive more likes, shares, and clicks on their content.

Get More Social Now!

2. Storytelling is more important than everWe love a story…I mean who doesn’t?The importance of content marketing is old news, but gone are the days when a brand could hire just any copywriter off of Freelancer. As the competition for online attention grows, many digital agencies are looking at journalists to write their key material. With traditional media on a steady decline, creative journalists are out there and looking for work. No to mention agencies as a whole can benefit from hiring writers with reporting and storytelling backgrounds. The demand for high-quality and engaging content is growing yearly, and is expected to continue on this trend for 2018. Readers want to get unique value out of the brands they follow, and in order to compete, agencies will have to step up their strategies – which may mean bringing in more non-traditional talent.3. Automation is here to stayBy mid-2018 machines may be generating 20% of business content for Social media. But how does that effect small businesses? Chat bots are a great way for a business to provide customer service with automated responses. Millennials have adapted to this technology, with a large percentage claiming they’ve already encountered a bot when dealing with brands. Chatbots can help automate processes, reducing workload for teams and allowing marketers to dedicate more time to creative projects like content creation.Even top brands are using bots to automate their content - The New York Times admitted recently to using bots to help coordinate posts across their several pages. These bots may even do a better job of predicting engagement than their human counterparts, so expect to see them making a big impact on marketing in 2018.4. Competition for video views will increaseVideo is the way forward, with every social channel embracing video and ways for individuals to share it. Video is the most consumed media online. In fact, it's predicted that by 2020, up to 80% of online content will be video. Already in 2017, 90% of all content shared by social media users includes video.Video is here to stay. But with that said it means the competition for videos to get traction is rising. You have 3 seconds to grab the viewers’ attention before scrolling. So keep that in the back of your mind when going through the content creation process. Optimizing video content for viewing with sound on or off will also be important since most social networks automatically keep videos silent unless you click on them. The experience should be good for all viewers, whether they listen or not.Finally, make sure to consider the reasons for making a video in the first place. Video is a means to an end, not an end in itself. Your audience will want to know how your video content can help them solve their own problems, so if they don’t see any value, they'll keep scrolling.As with 2017, 2018 will be an ever changing landscape across the social media landscape, so be sure to be willing to bend, move, change direction and try something new.

Get More Social!


6 Signs It’s Time to Hire a Marketing Agency

If you have ever been on the fence about whether you need to hire a marketing agency you are not alone. Many small businesses aren't sure when they should hire an agency or if they should hire one at all. So in this podcast we have outlined 6 signs that tell you, you need to hire an agency.

Don't Wait Around! It's Time To Hire A Marketing Agency!

Just leave your name & email below and we will be in touch!

I admit! I do need to hire an agency!


3 Things You Need to Know When Tweeting

Fill out your profile correctly

This is a must. Filling out your profile correctly means having a short description about what you do. A link to your website and maybe contact number. Make it short and sweet so people would be inclined to take action. You should also make sure that you have a high resolution logo and a good header image. An ugly profile may scare visitors away from your profile.

Use an Image/gif/video

It is statistically proven that tweets with images, gifs and videos have a much higher click through rate. Use videos when you can because they have the highest engagement rate out of the three. However at the bare minimum you should be using images. If you need to find royalty free images here are 40 Awesome Places to Download Free Images for Your Content Needs. Or if you need some royalty free videos here are 4 Royalty Free Video Sites. Unless you are a celebrity you need to have more than just text in your tweets.

Use Hashtags

Using hashtags is also of upmost importance. Tweeting with hashtags means that there is a greater chance that people will see that particular tweet. For example if someone searches twitter with the hashtag #cheesecake your tweet may come up in the search results if you used that particular hashtag. You should always try and use at least one hashtag in your tweets however three is ideal. One important thing to note is to never use a hashtag that has nothing to do with your tweet. Don't use #cheescake if your tweeting about accounting software.

Employ these three things into your twitter marketing and you will be on your way to becoming a twitter rock star.

If you would like someone to take over your social media marketing click here