Social Media Trends…What to expect in 2018

As social media has become one the main modes of communication, if not the number 1…consumers are now wanting brand marketing to become more personalised. But yet at the same time the rise of automation is there for all to see as it offers digital marketers a new method to pass on the day-to-tasks and concentrate on the most important thing…you the consumer. Without a doubt, digital marketing will continue to move toward these two poles in 2018Here’s a look at what else lies ahead in the world of digital marketing in 2018, and how businesses can prepare. 1. Consumers are reacting more to unfiltered, authentic moments than perfectly designed content I mean who doesn’t love a studio set photo with all the trimmings of photoshop…but these images can sometimes hinder brands trying to show off their authenticity when it looks a bit forced. That is why businesses are utilising the story modes on various social platforms such as Facebook, Instagram or Snapchat…and it honestly would not surprise me if a super-story platform was launched in 2018 to rule them all! Consumers are looking for honest insights about how brands operate, and they want to connect on a personal level to the brands they follow. Brands that share unfiltered photos and videos, which haven’t undergone heavy editing, can expect to receive more likes, shares, and clicks on their content.

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2. Storytelling is more important than everWe love a story…I mean who doesn’t?The importance of content marketing is old news, but gone are the days when a brand could hire just any copywriter off of Freelancer. As the competition for online attention grows, many digital agencies are looking at journalists to write their key material. With traditional media on a steady decline, creative journalists are out there and looking for work. No to mention agencies as a whole can benefit from hiring writers with reporting and storytelling backgrounds. The demand for high-quality and engaging content is growing yearly, and is expected to continue on this trend for 2018. Readers want to get unique value out of the brands they follow, and in order to compete, agencies will have to step up their strategies – which may mean bringing in more non-traditional talent.3. Automation is here to stayBy mid-2018 machines may be generating 20% of business content for Social media. But how does that effect small businesses? Chat bots are a great way for a business to provide customer service with automated responses. Millennials have adapted to this technology, with a large percentage claiming they’ve already encountered a bot when dealing with brands. Chatbots can help automate processes, reducing workload for teams and allowing marketers to dedicate more time to creative projects like content creation.Even top brands are using bots to automate their content - The New York Times admitted recently to using bots to help coordinate posts across their several pages. These bots may even do a better job of predicting engagement than their human counterparts, so expect to see them making a big impact on marketing in 2018.4. Competition for video views will increaseVideo is the way forward, with every social channel embracing video and ways for individuals to share it. Video is the most consumed media online. In fact, it's predicted that by 2020, up to 80% of online content will be video. Already in 2017, 90% of all content shared by social media users includes video.Video is here to stay. But with that said it means the competition for videos to get traction is rising. You have 3 seconds to grab the viewers’ attention before scrolling. So keep that in the back of your mind when going through the content creation process. Optimizing video content for viewing with sound on or off will also be important since most social networks automatically keep videos silent unless you click on them. The experience should be good for all viewers, whether they listen or not.Finally, make sure to consider the reasons for making a video in the first place. Video is a means to an end, not an end in itself. Your audience will want to know how your video content can help them solve their own problems, so if they don’t see any value, they'll keep scrolling.As with 2017, 2018 will be an ever changing landscape across the social media landscape, so be sure to be willing to bend, move, change direction and try something new.

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6 Signs It’s Time to Hire a Marketing Agency

If you have ever been on the fence about whether you need to hire a marketing agency you are not alone. Many small businesses aren't sure when they should hire an agency or if they should hire one at all. So in this podcast we have outlined 6 signs that tell you, you need to hire an agency.

Don't Wait Around! It's Time To Hire A Marketing Agency!

Just leave your name & email below and we will be in touch!

I admit! I do need to hire an agency!


3 Things You Need to Know When Tweeting

Fill out your profile correctly

This is a must. Filling out your profile correctly means having a short description about what you do. A link to your website and maybe contact number. Make it short and sweet so people would be inclined to take action. You should also make sure that you have a high resolution logo and a good header image. An ugly profile may scare visitors away from your profile.

Use an Image/gif/video

It is statistically proven that tweets with images, gifs and videos have a much higher click through rate. Use videos when you can because they have the highest engagement rate out of the three. However at the bare minimum you should be using images. If you need to find royalty free images here are 40 Awesome Places to Download Free Images for Your Content Needs. Or if you need some royalty free videos here are 4 Royalty Free Video Sites. Unless you are a celebrity you need to have more than just text in your tweets.

Use Hashtags

Using hashtags is also of upmost importance. Tweeting with hashtags means that there is a greater chance that people will see that particular tweet. For example if someone searches twitter with the hashtag #cheesecake your tweet may come up in the search results if you used that particular hashtag. You should always try and use at least one hashtag in your tweets however three is ideal. One important thing to note is to never use a hashtag that has nothing to do with your tweet. Don't use #cheescake if your tweeting about accounting software.

Employ these three things into your twitter marketing and you will be on your way to becoming a twitter rock star.

If you would like someone to take over your social media marketing click here

 


Part 16 Viral Marketing: Offer A Digital Game Or Tool That Carries Your Message

Games are another thing that can make content go viral on the internet. I’m not talking about intensive multiplayer games that take place in a virtual world, just simple games that people can play at their desk on a break at work.

If you or someone you know has any experience using Macromedia’s Flash, this can be an excellent way to get your businesses name in front of a lot of eyes. Like everything else, if you do not know how to do it yourself, all you have to do is look around and you will find someone who is willing to do it for you.

This is another area where being creative will serve you well. The game does not have to be an entirely new idea, but the more unique it is, the more interest, and traffic, it will generate. Do a search for “flash games” and you will see thousands of games that people can play without any downloading or programs to install.

You can also see that all of the games are not entirely unique.  Some are simply a twist on an older classic game, but there has to be something different for it to work for you. The internet probably does not need another version of Tetris, but a Tetris like game with different shaped animals instead of blocks might get you some attention.

If your game catches on, there are quite a few sites that will advertise your game for you, and some that will even host a copy of your game on their site. When someone decides to play your game, you can put an advertisement about your business that they can see while they are waiting for the game to load.

One great example of using a free game for marketing is Peerflix. They created a game called “Paparazzi” that made fun of celebrities. The idea went viral and was quickly picked up by Entertainment Weekly, E Online, and most of the game sites. Within 90 days of the games launch, it had logged over 2 million unique visitors.

The great part for Peerflix is that nearly 5 percent of those visitors made their way over to the main part of the website, which was the reason they created the game in the first place.

Another option is to offer a free tool or resource that people will find useful. While some of these options might cost you a little more to develop and host, if they get exposure and become popular, they are an excellent way to get people visiting your site repeatedly.

Calendars, organizers, and reminder services are all ways to get your businesses name in front of your potential customers. Quirky screensavers are another great program to offer. Every time the user’s computer sits idle for a few minutes, your message pops up on the screen.

The trick is to put your message in a place where it can be seen, but it should not be the focal point. People are not interested in downloading your advertisement, but they will accept the advertisement as a small price to pay for something of greater value.

If your program works well and is seen as useful, users will tell other people about it, they will write about it on their blogs, and they will link to your program from their websites. That is what going viral is all about.

The great part about both of these options is it gives you repeated visibility. Marketing experts have determined that on average it takes being exposed to something at least 7 times before people will act on it.

The more often people see your message, the more likely they are to do something about what they see. Advertisers and politicians put their message in as many places as possible so people will get exposed to it multiple times. That is what gets people attention.

That is all for now. If you missed Part 15 here it is again.


Part 13 Viral Marketing: Run a Contest!

People love to win things, and they love to be recognised for

winning. Be creative in deciding what the prize should be, but

consider how much your customers will think it is worth.

 

While a prize doesn’t have to be something of great value, it does have

to be something that is useful or of some value to the winner. Make

sure that it is something they want, not just a blatant advertisement

for your business.

 

A bumper sticker marketing your web address is not

going to generate a great deal of interest. Your advertisement or web

address should be plainly visible, but it should not be the focal point of

the item you are giving away.

 

If you are running a business to business website, free advertising on

your site for the winner is something that wouldn’t cost you anything,

but if your site doesn’t attract very much traffic the prize may not be

seen as being very valuable.

 

The great thing for you is that running contests is a great way to drive

large amounts of traffic to your site. Other than the cost of the prize,

there is not very much cost involved in this technique. There are

websites and blogs that are in the business of telling others about

contests that other people are running.

 

They will do your marketing for you. All you have to do is contact these

sites and let them know about your contest. If it’s worth mentioning

they will tell their subscribers.  If the contest is good enough or creative

enough, it may catch the attention of a blogger who will spread the word to others.

The better the prize package, the faster and farther it will spread.

 

A good way to take advantage of this technique is to have a repeating

contest, or a series of contests. This method will keep customers

returning to your site.

 

Not only will they return to sign up for the new

contest, but they will also check back periodically to see what the next

contest is, and when it begins.