How To Create A Successful Marketing Campaign - Small Business Blog

Many small businesses don’t get the success they want from advertising due to availability of very little resources. The results are simply flat due to lack of good ideas for improvements. Whether the ads are put in the local newspaper or are printed in the famous periodical or posted on a website, the money invested should gain the desired outcome. There are some common mistakes small businesses and professional service providers do when designing and posting the advertisement, which leads to the failure of the advertisement.

 

Bigger is better is believed in by many. That’s exactly what some of the small firms think when they want to advertise their product. They think bigger and select a medium where they need to invest a lot of money, but do not reach the targeted market. Like if a company specializes in designing diet plans and want to help out people who had disappointing results from their individual diet plans, and the company chooses to advertise a full page in the local paper instead of running advertisement in a health magazine, obviously not many of the dieters will notice the advertisement and the advertisement doesn’t get the desired attention.

 

So the point is to come up with the best campaign, which will increase the probability of the ad getting viewed and the right customers trying to buy the product or sign up for the service. Studies and research can be carried out on the market and targeted audience can be narrowed down. Once getting the list of newspapers, magazines and magazines meant for the customers in mind, find out how many readers they have and the cost they ask for posting the ad. Special deals are offered by them from time to time and can only be found by watchful eye.

 

It is estimated that everyday people are subjected to around three thousand commercials. That is a huge number and if someone desires to be noticed, he should certainly be different. Not only the services and product sold should be unique in the market, so should be the advertisement. For example, if a business selling mattresses says, “We sell mattresses”, it will not make a statement and will be passed off as any other mattress advertisement. But if they say, “Our mattresses are of the finest quality”, it will make the advertisement stand out in the crowd. Other catch lines are “Are you suffering from back pain? Probably you must try our mattresses “, are more specific and will catch the fancy of the people who are suffering from back pains since a long time. The advertisement should also focus on the uniqueness of the product and how it is better compared to the competitors’ product.

 

Focusing on the problems of the customers and giving a solution for them, is what a customer demands. A customer does not buy a product; he buys benefits in the form of a product. The real value of the product should be realised and a clear picture of it should be presented to the customer so he will be able to relate with the product. If the advertisement doesn’t specify the solution it can provide, the customers will never know of it. So focusing on the customers problem is what some ads miss.

 

The last thing missing in most of the advertisement is motivation for the customers. If the advertiser has designed the advertisement and the customer had read the advertisement, all efforts and money invested will be wasted if he doesn’t get up and do something about it. It shouldn’t be assumed that the customer knows what to do; instead the advertisement should influence the mind of the customer and should tell him what to do. Call of action is the final job of the advertisement. It should call for information, or visiting the store or even visiting the online store. The message should sound confident and clear.

 


How To Guarantee Returns From Your Marketing Campaign [Infographic]

Is Your Marketing Campaign Profitable?

If done correctly, a digital marketing campaign can ignite thousands of impressions and generate the kind of engagement that can be converted into sales.

 

Beyond simply creating content and generating leads, your marketing campaign can create advocates for your business. Customers can provide reviews and comments through their own social accounts thus sharing your content in various interactive digital communities.

 

If your marketing campaign is optimal it will be measurable. With simple to use tools like google analytics you can track traffic, the amount of people who click-through to your landing page, conversions and other real-time results. You can then use all of this raw data to segment an abundance of leads and customers into specific and actionable categories.

 

By creating a well structured marketing campaign your business can benefit from a boost in lead generation and brand awareness. However, this could end up being very costly. For this reason, it is extremely important to budget how much you spend in relation to how many sales your marketing campaign can generate.

 

Check out our YouTube video below for additional information about establishing your marketing campaign:

https://www.youtube.com/watch?v=4YCbuUDUV4Y

The infographic below provides even more details for you to ensure your marketing campaign generates positive and measurable returns. Let us know what you think is most crucial to your marketing campaign via Twitter or Facebook.

Is Your Marketing Campaign Providing a Positive Return on Investment?

If you are looking for a positive return on investment from your marketing campaign be sure to use the information in the above infographic.

 

Plan, produce, and implement your business marketing campaign today.

 

If you found this useful, why not check out this post on reducing adwords spend?


How Can Digital Marketing Help Your Finance Business?

In 2017, it is estimated that 25,000 Finance Companies will go deflate. This is because less and less people search Fiance online. Finance is ideally referred by word of mouth. I believe that in order to save your finance business you should employ digital marketing!

As I am an insider to this marketing frenzy, I will tell you a little secret...

 

Organic Marketing isn't cutting it anymore. Don't get me wrong its effective and cost effective but to really get the people knocking at your door you should implement paid marketing tools. Below I have described the 3 marketing tools that are a greenlight for businesses.

 

  1. PPC

PPC is a good way to speed up the views on your site, it allows you to develop your landing page effectively – it will be targeted according to your target market, purpose and objective. You receive traffic on to your website which may convert into clients.

You can get your business found whether you’re looking to attract new website visitors worldwide, grow online sales, and get the phones ringing or keep customers coming back for more, Google AdWords can help. This lets you target by website type, audience type or remarketing, when and where it matters.

 

  1. SEO

Linking to this, SEO shows the amount of traffic you get organically and can carry on this process.  In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users, and these visitors can be converted into customers. PPC and SEO are different tools but they both allow you to see what words are used to search a specific product/service. The powerful buzz words!

 

3.Social Media Marketing

As a finance decision maker, do you think that social media plays a big part in finding new customers? Do you think social media is a great tool for promoting your product/service?

 

I do! Social media marketing allows you to promote effectively through the use of Twitter Hashtags, online visuals and enticing promotional messages. Social media marketing focuses on targeting the right audience in respect to your business and then connecting with your following by promoting valuable content.

 

Overall, these services will pay off in the long run and will totally rock the world of finance!

 

Written by Jessie Prentice


Attract Customers to your E-Commerce Store

Are you looking to attract more customers? Are you looking for positive business rise?

Search engines are the number one source of new website visitors, so it's worth investing some time in learning about search engine optimisation. Your ecommerce website developer may also be able to advise you.

It is definitely worth finding specialist websites that cater for your particular niche, and get them to either link to you or put you in their search results.  Put a link back to them as it is important to return the favour and this method can boost attraction through search results.

Also it lifts your ranking in the search engines by a mighty 88%; this gives more traffic that way as well. . Consider pay-per-click (PPC) marketing as it’s a way of super-charging your progress. It is well worth the effort of learning how to use this effectively.

In addition, you can set up your own referral scheme so that the linking site receives a share of the sales that they generate. However, you would need to buy some software or a service to do this. There are a number of referral schemes that you can join for a fee, and then pay a reward for click-through or sales.

Once you are up and running, remember that existing customers are your best customers. Make sure that you encourage them to return by making special offers and letting them know what you are doing at your store. Keep them in the know!

There are lots of places where people hold discussions online such as forums, blogs and social media sites like Twitter and Facebook. You should participate responsibly and provide genuinely helpful advice, this way you can get the chance to talk about your company, products and offerings. People will end up asking you for information about what you sell.

In conclusion, you should step out the business comfort zone and go for any opportunity possible.


The Benefits of Advertising on YouTube

  1. You are able to connect with your target audience

You could be remembered through creating videos, in your videos you should share the kind of products/services you provide and how they benefit customers. Always show people why they should choose you!

Did you know that YouTube is localised in 73 countries and across 61 languages?

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  1. The right audience will definitely be reached!

The best way to reach customers on YouTube is by adding tags onto your videos, make sure all tags are related to your services and add some fun keywords in there such as “entertainment”.

Metaphorically, the more videos the more engagement as viewers will look at how active you are, what kind of videos you do and your subscriptions.

You should add your video onto your landing page. Doing this will increase leads and increase views on your content. Get your videos published across the data network and see what happens from there!

  1. Measuring your success is the key to success

It is important to check your AdWords account. By checking your account I mean tracking your views, costs made and your daily budgets. You can also visit the analytics tab on your YouTube account to learn more about your viewers.

E.g. you can tell which videos your customers are watching and how long they are watching them for.

 

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  1. More views on social media accounts

Believe it or not, advertising on YouTube can boost views on your businesses social media sites! When editing a video you can include links to accounts such as Facebook and Twitter to show viewers different ways to reach you. These links will be shown on the video description and you can reach engagement on those accounts as well as your YouTube and Google+.

  1. Add a personal touch

YouTube videos with a personal touch increase conversions. Add a bit of humour into your videos as having an online personality is a good way to sell yourself.

People buy from those they trust. This trust is built by you relating to them personally. As mentioned earlier, you should show people why they should care about your products/services.

Check out our Webinarstouch

 

 

 

What is TrueView Ads?

A service that is used within YouTube is TrueView Ads. This gives viewers control over which advertisers messages they want to see and when. Viewers can interact with each format in different ways. In-stream Ads are important to use when you want your advert to appear before, during or after videos.

Primarily, you pay when a viewer watches 30 seconds of your video or the duration if it’s less time or engages in other video interaction. The interactions are things such as CTA, cards and companion banners.

Another part of TrueView is In-Display Ads. This is used when people are searching on YouTube and across the web. With in-display ads your ads can appear next to YouTube videos, YouTube search results and video plays on YouTube channels. They can also be displayed on watch pages and video publisher sites across the data network. You will be charged each a viewer clicks on your advert and begins watching the chosen video.

The reality of it all

In reality, YouTube is the most popular video publishing application. Everyone goes on YouTube, everyone finds a video they like and show others so it’s good to use YouTube if you want your business to go far.

Do you use YouTube to advertise?

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Feel free to check out our previous article, 7 effective ways to use social media to promote your content for more info!