Our View On An Email Autoresponder - Email Marketing Blog

In the internet marketing industry, keeping in close contact with your customers and potential customers is imperative to your success. You need a method of instantly responding to customer inquiries and a way to follow up with those who have expressed an interest in your business.

 

An autoresponder will allow you to instantly respond to emails and your responses are completely automated. You can create the messages you wish to send and your autoresponder will take care of the rest. You will have a round the clock customer service department that send replies in an instant.

You can increase your repeat business and your new business alike through the use of an autoresponder. Your customers will love the frequent contact and you will increase your web site traffic and sales considerably.

 

Many online businesses fail due to a lack of speedy follow-up contacts with potential customers and the inability to keep the company name visible to interested parties. Internet marketing is a highly competitive industry and you must keep your business and products fresh in the minds of those who visit your site. An autoresponder will help you build your mailing list without the necessity of questionable practices such as spam.

 

Try an autoresponder for your initial email responses. You will save time and money and your customers will enjoy the fast response. You can create many autoresponder messages and send them out as frequently as you wish. A fully automated autoresponder is the best way to maintain your customer contact and increase your visibility.

 

You can get an autoresponder for no cost that contains many helpful features that can add to your ability to keep in touch with your clientele.

 


How To Create A Successful Marketing Campaign - Small Business Blog

Many small businesses don’t get the success they want from advertising due to availability of very little resources. The results are simply flat due to lack of good ideas for improvements. Whether the ads are put in the local newspaper or are printed in the famous periodical or posted on a website, the money invested should gain the desired outcome. There are some common mistakes small businesses and professional service providers do when designing and posting the advertisement, which leads to the failure of the advertisement.

 

Bigger is better is believed in by many. That’s exactly what some of the small firms think when they want to advertise their product. They think bigger and select a medium where they need to invest a lot of money, but do not reach the targeted market. Like if a company specializes in designing diet plans and want to help out people who had disappointing results from their individual diet plans, and the company chooses to advertise a full page in the local paper instead of running advertisement in a health magazine, obviously not many of the dieters will notice the advertisement and the advertisement doesn’t get the desired attention.

 

So the point is to come up with the best campaign, which will increase the probability of the ad getting viewed and the right customers trying to buy the product or sign up for the service. Studies and research can be carried out on the market and targeted audience can be narrowed down. Once getting the list of newspapers, magazines and magazines meant for the customers in mind, find out how many readers they have and the cost they ask for posting the ad. Special deals are offered by them from time to time and can only be found by watchful eye.

 

It is estimated that everyday people are subjected to around three thousand commercials. That is a huge number and if someone desires to be noticed, he should certainly be different. Not only the services and product sold should be unique in the market, so should be the advertisement. For example, if a business selling mattresses says, “We sell mattresses”, it will not make a statement and will be passed off as any other mattress advertisement. But if they say, “Our mattresses are of the finest quality”, it will make the advertisement stand out in the crowd. Other catch lines are “Are you suffering from back pain? Probably you must try our mattresses “, are more specific and will catch the fancy of the people who are suffering from back pains since a long time. The advertisement should also focus on the uniqueness of the product and how it is better compared to the competitors’ product.

 

Focusing on the problems of the customers and giving a solution for them, is what a customer demands. A customer does not buy a product; he buys benefits in the form of a product. The real value of the product should be realised and a clear picture of it should be presented to the customer so he will be able to relate with the product. If the advertisement doesn’t specify the solution it can provide, the customers will never know of it. So focusing on the customers problem is what some ads miss.

 

The last thing missing in most of the advertisement is motivation for the customers. If the advertiser has designed the advertisement and the customer had read the advertisement, all efforts and money invested will be wasted if he doesn’t get up and do something about it. It shouldn’t be assumed that the customer knows what to do; instead the advertisement should influence the mind of the customer and should tell him what to do. Call of action is the final job of the advertisement. It should call for information, or visiting the store or even visiting the online store. The message should sound confident and clear.

 


Different Social Media Networks Your Business Can Benefit From

Are you interested in using social media networks for your business?

Do you know which social media networks will be most effective in your specific marketing campaigns?

If, like many business owners, you are unsure about how social media can be used to meet your business goals, then it's worth having a quick read about the main features of each social networking platform. With the functionality available, and the massive populations of these social media sites, you'll no doubt find it an attractive proposition to your business to be visible in such popular spaces.

Here's a quick overview of the 5 main social media networks available.

LinkedIn

LinkedIn is one of the few social media networks that is designed solely for professional networking purposes. Professionals and businesses use LinkedIn to create connections with prospects and their customers, which opens up a channel of communication - both public (groups, status updates) and private (inbox messages).

LinkedIn allows businesses to connect with individuals by joining groups where they could meet potential customers. Businesses that are centred on IT would be likely to join groups related to their business, so that they would attract the right kind of customers that share the same interests as they do.

Job vacancies are listed on LinkedIn by businesses that have a LinkedIn page. Posting a job on LinkedIn can generate a lot of interest to the vacancy through the targeted search parameters. Businesses can also pay extra money to ensure that their vacancy is on the top of the page for additional exposure.

Facebook

Facebook is the most used social media networks in the world, there are more than 1.5 billion people who have a Facebook account, and over 750 million people who are frequent users of the social network.

Users can create Facebook pages for businesses. Separate to personal profiles (which require friend requests to be accepted before communication can commence), anyone can see, visit and contribute to Facebook pages, which provides a valuable platform for boosting brand awareness and exposure.

Businesses with a large community on their Facebook page have good opportunities to generate traffic to their website, showcase good levels of customer service, and up-sell business products and services.

There are also advertising opportunities available on Facebook to promote products or services directly to your ideal audiences. Facebook Ads can be highly targeted, depending on a wide range of information that is collected in Facebook account. This means the clicks you receive can be relevant to your business and qualified to make purchases.

Twitter

Twitter is one of the most dynamic of the social media networks. Users send 'Tweets' - a message with 140 character limit - which can be seen by any other user on the platform.

It is estimated that over 8000 users send out a tweet every second. Anyone on Twitter can send a tweet about anything, which means businesses have to be careful about the content they share and the conversations they engage in.

If someone with a lot of Twitter followers shared an update about a positive experience with your business, then chances are it will be seen by a percentage of their audience and word of mouth can spread digitally.

YouTube

YouTube is the most popular of the social media networks based on video. Individuals use YouTube for a variety of reasons, whether for entertainment or for educational services.

The average human spends fifteen to twenty-five minutes a day on YouTube searching for videos, with the majority of users are between eighteen and twenty-four years of age.

Advertisements have been introduced on YouTube videos in different types of formats. The most used type of advert are video adverts that play whilst the video is loading. Some of the video adverts are skippable after five seconds, and some are not.

Business can also purchase display ads on the side, or overlay ads that appear on the lower portion of the video. YouTube displays relevant ads based on the user's cookies by keeping a track of all the websites a user visits, so adverts match users browsing history and interests.

Google+

Google+ is another of the most popular social media networks in the world. This platform allows users to connect openly with each other by 'circling' users - another term for segmenting contacts into groups. Google+ allows users to post different types of multimedia content on their Google+ page, as well as share directly with others or in communities.

A feature of Google+ is local areas. It automatically shows a user the places that are near their current geographical location. Google+ Local allows businesses to see any reviews that were posted on their Google+ page and see how many stars that their customers rated them.

This can help businesses gain exposure and reputation - good reviews and ratings are typically a big factor in deciding whether or not to buy a product or service from a business. Recommendations can be a helpful tool because individuals tend to trust the opinions of others who have had first-hand experience with the business.

Which Social Media Networks Is Your Business On?

Is your business visible in social media? Which networks are you active on?

Your business should be taking full advantage of the opportunities that social media networks bring. If you're not, then rest assured your competitors are!

Engage, interact and post frequently across a variety of social media networks in order to increase your lead generation and brand awareness opportunities. It might take a lot of time and hard work to learn how to implement social media marketing, but everything you do online will ultimately affect how your business does offline.

Which social media platform is most effective for your business?


How Can Digital Marketing Help Your Finance Business?

In 2017, it is estimated that 25,000 Finance Companies will go deflate. This is because less and less people search Fiance online. Finance is ideally referred by word of mouth. I believe that in order to save your finance business you should employ digital marketing!

As I am an insider to this marketing frenzy, I will tell you a little secret...

 

Organic Marketing isn't cutting it anymore. Don't get me wrong its effective and cost effective but to really get the people knocking at your door you should implement paid marketing tools. Below I have described the 3 marketing tools that are a greenlight for businesses.

 

  1. PPC

PPC is a good way to speed up the views on your site, it allows you to develop your landing page effectively – it will be targeted according to your target market, purpose and objective. You receive traffic on to your website which may convert into clients.

You can get your business found whether you’re looking to attract new website visitors worldwide, grow online sales, and get the phones ringing or keep customers coming back for more, Google AdWords can help. This lets you target by website type, audience type or remarketing, when and where it matters.

 

  1. SEO

Linking to this, SEO shows the amount of traffic you get organically and can carry on this process.  In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users, and these visitors can be converted into customers. PPC and SEO are different tools but they both allow you to see what words are used to search a specific product/service. The powerful buzz words!

 

3.Social Media Marketing

As a finance decision maker, do you think that social media plays a big part in finding new customers? Do you think social media is a great tool for promoting your product/service?

 

I do! Social media marketing allows you to promote effectively through the use of Twitter Hashtags, online visuals and enticing promotional messages. Social media marketing focuses on targeting the right audience in respect to your business and then connecting with your following by promoting valuable content.

 

Overall, these services will pay off in the long run and will totally rock the world of finance!

 

Written by Jessie Prentice


Using SEO for Online Presence

SEO which stands for Search Engine Optimisation are strategies you have to consider if you want to have an online presence and a higher search ranking.

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In order to get a higher ranking, you should optimise your business website to make it easier for search engines to understand the type of content you want to put across. This will make the search relevant and reliable to users who want your type of product/services.

If you have not featured SEO in your business then people won’t be able to find your services. You could buy advertisements online but it’s not as effective as search engine optimising.

An easy way to get started with SEO is to create a sitemap which you will then submit to search engines such as Google & Bing. It may cost some money if you work with a professional but it will definitely be beneficial for your business in the long run.

You can also merge PPC with SEO!

PPC would be good to merge with SEO as most businesses are online now. Through paid search you can find out what keywords can be used when it comes to improving search results, you can filter your campaign targets based on location and demographics. By using PPC you can get an insight on where you are going wrong with your keywords.

You main target is to apply keywords that relate to your target audience and keywords and to discover terms that your target audience are using to find products/services like yours.

Another way you can increase search is by bidding on keywords with the highest ranking. By doing this you can increase your traffic depending on how much your competitor is spending on that keyword.

Make your campaign organic!

For instance, you can offset bids with lower search terms by finding keywords with the lowest PPC. By utilising this, you can see wasted spend and discover new terms like mentioned earlier. Google Trends is a great tool for this.

Thanks for reading, feel free to check out our other digital marketing articles!

 

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