If you listened to or watched our recent podcast you’ll know that print marketing is still important. In a nutshell, print marketing is more personal, it grabs attention, it give you a competitive edge, it allows people to disconnect from technology, builds reputation and credibility and it opens up creative ways to advertise your brand.

Now that you know why print marketing is still important in 2017, let’s dive into how to actually create an awesome print ad.

Create an Awesome Headline

It all starts with the headline. It’s the first thing people will see. It doesn’t have to be super long you just have to make it compelling enough to get your audience to carry on reading your advert. Remember an ad is just a journey that leads people to the call to action.

Empty Space Is Fine.

You don’t have to fill up space just for the sake of it. Empty space is not such a bad thing. As long as the content you have on the ad leads your prospect to take action that is the main thing. Remember people are busy, they don’t have time to read a novel. You only have a few seconds to make an impression. Make sure you grab their attention in that short window.

Images are Key

In today’s world images are everything! adverts with images tend to get a much higher engagement rate than those without. That doesn’t mean you should just go out and stick any old image on your ad. Use an image that tells a story. If you have a technical product you might want to consider annotating your product outlining some of the main features.

Tell a Story in the Copy- Don’t Leave it Blank

Your advert needs to tell a story. It’s the best way to sell your product or service (most of the time). And as mentioned earlier it doesn’t have to be long. It can literally be a few short sentences that describes the thing that you are selling. You probably wont get much space any way so you’ll have no choice but to make it short.

 

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Sources: https://www.dscreative.co.uk/printing-blog/175-7-reasons-why-print-marketing-is-still-important

https://www.thebalance.com/how-to-write-effective-print-ads-39151