Contact Information: When visitors are on your website, is it easy for them to contact you – whether that’s by phone, in person, or through an email/online contact form.
Write Unique Content: Content is a must for all local businesses. However, this does not mean copying and pasting from another website. Orginal content is key for customers to understand your brand and to not be penalized by google.
Integrate Your Tools: Your website should not only be user-friendly for your visitors/clients, but for you as well. By integrating tools you already use into your website, you’re maximizing your marketing potential
Use Strong Call to Actions: PRESS HERE. It’s almost subliminal, but it works. It answers the “Now What?” question that is often asked when a visitor is ready to make a decision. Make it as easy as possible for clients to contact you, using strong call-to-actions that direct them the next step.
Use WordPress: If you’re hesitant to update your website because it’s not easy to work with, then maybe it’s time to think about a website redesign. Updating to a content management system, like WordPress, will help you manage your content, images, videos, and other data without needing to learn HTML and coding.