Email marketing, by definition of Wikipedia is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or seek sales or donations, and is meant to build loyalty, trust, or brand awareness. Click here to send us an email to get more information.
The term usually refers to sending email messages with the purpose of enhancing a merchant’s relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.
Now how many of you read that and thought…BORING!!!!
Email marketing, by definition of Coretium Media is the act of sending cool, sophisticated, silly, educational, must-read, fun, well-researched articles/blogs/opinion pieces to a whole heap of people using email in the hope of providing them with new learning experiences, brand awareness, something to make them smile and something to make them think about a subject in a different way. Every e-mail we send is not designed to spam mailboxes but to encourage the end user to think a different way, expand their horizons, be interested in the things we do and if they give us a cheeky follow on social media because they like what we send out, then great.
We do send out emails to improve our relationships with our previous customers, current customers and potential new ones…why wouldn’t we? Trust is key and we like to think that we are a trustworthy bunch of folk. Of course we are in the business of increasing our customer base and our profits but we want to have some fun along the way and hope to bring a few friends with us.
For more information on E-mail Marketing and how it can help your business sign up to our email tips list.