Lead generation describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing a sales pipeline. Recently, the buying process has changed, and business owners need to find new ways to reach out to potential customers and increase sales.

 

 

 

1. Blog for Your Business
Blogs are trendy right now and millions of people worldwide have a blog, whether it’s for business or personal use. Get in the know, write a blog and watch your leads grow!

 

 
2. Create an EBook as a lead generation tactic
To really get people enticed to use your business/service you should create an EBook, this EBook can include business pursuits, how beneficial your business is, etc. Overall, you can include anything you like in an EBook. This can be used as a freebie to visitors, offered after a trial with the business/service.

 

 
3. Send Out Newsletters to Mailing Lists
Another tip to generate leads is to create business newsletters, these give readers an insight of who you are as a business and sparks key interests. This newsletter can be weekly or monthly but none the less it will help increase your sales and leads value.

 

 
4. Include Visuals
The visuals you can include are infographics, videos and business portfolios. These are beneficial as it makes your business look fun and modernised. Photos and videos are great but to be superior it is important to add diagrams and insightful business knowledge. Show that you are not just a text based business.