Social media has been a global communication tool for years now and has grown to a scale which no-one could have predicted.Social media has been a global communication tool for years now and has grown to a scale which no-one could have predicted.

Social media allows freedom of expression for brands – which can be either a blessing or a curse – dependant on who’s been left in charge of the accounts.

And when it comes to social media ‘etiquette’ we are all probably ‘guilty’ of the following in both our professional and personal lives…

Leaving the accounts to gather dust

Ignoring your audience

Posting when emotional

Switching between personal and professional accounts

Automated responses – leave it to the telephone bankers

The video will go in a bit more detail but if you know the importance of social media