Have you noticed the number of websites that include a button that

lets you tell others about the site you are visiting? They are becoming

more popular, because site owners have learned that if you want your

visitors to do something for you, you have to make it as easy as



If you want viewers of your site to tell others, it does not get

much simpler than giving them a button to click.


The nice thing is, if you design and set up your own site, it is quick and

easy to add the button. The hardest part is deciding where you want

the button located. If you do not do any site design, it is a small cost

to have a designer do it for you.


The button runs a small bit of code called a “tell-a-friend” script. When

your viewer clicks the button it opens up a small window that allows

them to enter their friends email address and a short message so they

can tell others about your site.


The power of this script goes back to what I discussed back at the

beginning of this series; people will listen to what their friends and

family say. There is a level of trust there that you can not come close

to, at least not initially. That kind of trust is built over time.