Pay Per Click

PPC or Party Planning Committee, sorry we mean Pay Per Click – if you were to use its first, middle and surname is the practice of internet marketing in which advertisers pay a fee each time one of their ads is clicked on. You are basically paying for people to go to your site as opposed to not paying for it via PPC cheaper, free-er cousin SEO. Click here now to get started!

Search engine ad placing is one of the most popular forms of PPC…this allows advertisers to bid for an ad placement in a search engine’s sponsored link when someone searches on a keyword related to them. Basically…PPC is the keyword equivalent of e-Bay, where the highest bid will win the ad space and the keyword.

The great thing about a party planning committee campaign, sorry we mean pay per click again is that you can run a campaign on whatever budget you can afford at the time. Obviously, the bigger the budget the more likely you are going to get clicks there’s no getting away from that…that’s not to say you can’t be successful on a smaller budget though.

After all just look at Leicester City when they won the Premiership title…one of the smallest budgets in the league, and they still beat all the rest who just threw their money in the hope of getting the prize.

Still a bit unsure of PPC? Sign up for our PPC list to get more tips and advice.

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