SEO or Search Engine Optimisation if you call it by its given birth name, is the concept to legitimately optimise websites for listings in search engines on the holy grail that is Google. It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results. Click here to join the Google party.
Google must consider your website relevant and of authority. This is mainly gauged by analysing the number & quality links from other parts of the interweb. Simply put…you stand a great chance of ranking high as long as other pages link back to them.
SEO has various strategies to increase traffic ranging from intentional link building to making your site faster to related keywords in content to…actually we might stop there before giving the whole game away for free. ????
Without the proper SEO, there will be no invite to the Google party and instead your company will be consigned to Friday nights in watching the paint dry and washing machine going round & round!
For more information on SEO and how it can help your business.