How Can These Tips Boost Brand Awareness?

There is such a lot of talk going around about branding, but what exactly is your brand and how do you use it to help you reach more people and market your products or services?

 

Your brand is the core of your marketing, the central theme around your products and services.Your brand is not your Logo or your Company Name, unless of course you are Microsoft or the Yellow Pages online directory.

 

For people to come and hire you, or buy from you in droves, your brand needs to be crystal clear, attractive, exciting and powerful. In fact your brand needs to be powerful enough to rouse your customers into action, and at the same time it needs to actively express you, what you’re about and your uniqueness.

 

Once you’re sure of your brand you also gain a tangible and easy way of talking to people about what you do. It makes it so much easier to do your marketing when you have it clear in your mind what it is you’re selling in the first place.

 

When you’re creating your brand you are creating a memorable marketing message that will inspire people to take action and choose you over your competitors.

 

Here are five useful tips to help you find your brand:

 

Brand Tip 1

 

Your brand is the core of what you do. What feelings or emotions does your business inspire in you and in your customers? Did you know that peoples’ decision to buy is based on emotions, not facts?

 

Brand Tip 2

 

Think about how you present yourself, not just on your website but when people see you, talk to you on the phone, or read your email. Is your marketing consistently saying what you want it to? Are people getting confusing messages from you, or is it clear from the start what you do?

 

Brand Tip 3

 

Think like your potential customer, try to get inside their head and see your products or services from their point of view. How do they experience what you do, and how does it make them feel?

 

Brand Tip 4

 

What is it you do that makes you stand out from the crowd? If you don’t think you do, then you need to think of a way that you can, because your brand should be somehow different from everyone else’s, its not enough to be just the same as others but better.

 

Brand Tip 5

 

What are your best abilities, do you know your greatest strengths? Choose an unbiased person, who knows you well, to help you decide what your top attributes are; your brand should be based around your unique strengths and abilities.

 

Ultimately, creating a strong, memorable, compelling and meaningful brand is essential for successful marketing, and something you can do with a bit of thought, and may be a bit of help from your (unbiased) friends.

 

Thank you for reading this blog post, feel free to check out our other articles!


3 Lazy Ways to Increase Your Brand Awareness

 

  1. Increase engagement online

The number one thing that marketers will get you to do is to increase engagement online, this is a simple way to get traffic to your site and create conversations with potential customers. This will help you out with brand awareness!

 

The engagement can be anything from liking, commenting or sharing someone’s post on social media. Starting conversations on different social media channels as well as Q&A forums. You can even join Facebook, Twitter or LinkedIn groups to showcase your products online. The groups also show that your target market is interested in socialising online and what you are selling.

 

  1. Monthly Newsletters

Keep current customers up to date by sending monthly newsletters via email. From this, you can see what customers are interested in, receive feedback and improve email open rates by as much as 64% or more. You can also use email to promote new products and keep in contact with buyers regarding their experience with your product.

 

When you compose these monthly newsletters you will begin to see a pattern. You can identify what time of the day your newsletters are opened, whether the content is enticing enough through the view of open rates. This is also a nice gesture as you are keeping people updated.

 

  1. Promotion on social media

Emails are good but in order to get business going you should definitely use social media! The benefits of social media are that anyone anywhere can see your posts and contact you.

 

Social media is essential for any business to have. When it comes to promotion you should post on every social media platform out there. This allows you to increase website traffic, following and engagement across all posts.

 

Written by Jessie Prentice