The Death Of Email Marketing?

With the GDPR looming, one thing to keep in mind is the emails you currently send out. We all have a database that we send updates, newsletters or sale promotions to. But times they are a changing. Hubspot put together a great video to give some some tips when preparing your email marketing after GDPR takes affect.

Disclaimer: This video is not legal advice for your company to use in complying with EU data privacy laws like the GDPR. Instead, it provides background information to help you better understand the GDPR. This legal information is not the same as legal advice, where an attorney applies the law to your specific circumstances, so we insist that you consult an attorney if you’d like advice on your interpretation of this information or its accuracy.

In a nutshell, you may not rely on this as legal advice, or as a recommendation of any particular legal understanding.

Word of mouth

Now it may seem odd for a Marketing Agency to talk about word of mouth, but as it is a crucial part of any marketing campaign and it can’t be ignored. How can a marketing agency (including us) help with word of mouth? By helping you to share your customers journey with the world.

Your greatest advertisers are satisfied customers. They can be harnessed to help generate new customers or they can be ignored and in turn become your company’s downfall.

First and foremost, BAD REVIEWS are not a bad thing!!! The best way to learn what you are not doing well is to hear back from customers that were left unsatisfied. Now you will not be able to make every customer happy, that is just the reality of life. But those bad reviews can help you to identify short comings in your current strategy.

But you can’t forget about the positive feedback. Sharing it can be done on your website or social media channels. If someone has a positive experience, the best way to get a review or testimonial is to ask for it. Remember, nothing ventured gained.

Word of mouth and a marketing strategy can go hand in hand if done correctly. If you would like more info on how to do it to promote your business to new potential customers, give us a call 0207 537 6602 or send an email to
Be heard