The Death Of Email Marketing?

With the GDPR looming, one thing to keep in mind is the emails you currently send out. We all have a database that we send updates, newsletters or sale promotions to. But times they are a changing. Hubspot put together a great video to give some some tips when preparing your email marketing after GDPR takes affect.

Disclaimer: This video is not legal advice for your company to use in complying with EU data privacy laws like the GDPR. Instead, it provides background information to help you better understand the GDPR. This legal information is not the same as legal advice, where an attorney applies the law to your specific circumstances, so we insist that you consult an attorney if you’d like advice on your interpretation of this information or its accuracy.

In a nutshell, you may not rely on this as legal advice, or as a recommendation of any particular legal understanding.


When is the best time to send an email?

When creating your email campaign do you give much thought to the time and day you are sending it out at. Believe it or not the time you press send will make a big difference on how many people open it up and how many people click on it. Luckily for you we have listed the best times to send out your campaign in regards to six specific industries.

Heres a quick summary.

  • Weekdays see 85% of marketing emails opened
  • 24% of all emails sent were clicked between 4-6pm
  • The best time to send an email is midweek between Tuesday and Thursday
  • Mid morning and mid afternoon see the highest engagement rates (10am and 2pm)

B2B Best day to send: Tuesday Best time to send: 8-10 am

Ecommerce Best day to send: Wednesday Best time to send: 10 am

Marketing Services (wink, wink) Best day to send: Wednesday Best time to send: 4 pm

Software/Saas Best day to send: Wednesday Best time to send: 2-3 pm

Offline retail/Hospitality Best day to send: Thursday Best time to send: 8-10 am

Source: http://www.socialmediatoday.com/news/when-is-the-best-time-to-send-an-email-marketing-campaign-infographic/506672/

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Email Marketing Statistics

When it comes to Marketing statistics few companies do as much research as Hubspot. So when we looked to find the most in depth stats on Email Marketing, we went turned to them. See below for informative stats to help you understand how your customers may respond to email marketing and a few tips on how to make your campaigns more successful.

Click through Rate:

  • 54% of marketers say increasing engagement rate is their top email marketing priority. (Ascend2, 2016)
  • 11 a.m. ET has the highest click through rate for email sends. (HubSpot, 2015)
  • 15% of marketers surveyed say their company still does not regularly review email opens and clicks; only 23% say they have integrated their website and emails to track what happens after a click. (MarketingProfs, 2016)
  • Email notifications about abandoned carts have a 40.5% open rate. (eMarketer, 2015)
  • As the number of images in an email increases, the clickthrough rate of the email tends to decrease. (HubSpot, 2014)

Email Copy:

  • 64% of people prefer rich text emails. (HubSpot, 2014)
  • One-third of millennial workers are comfortable using emojis to communicate with a direct manager or senior executive. (Adobe, 2015)
  • Email subject lines that include the words "thank you" have the highest above-average engagement levels. (Adestra, 2015)
  • Nearly half (47%) of marketers say they sometimes test alternate subject lines to optimize email performance. (Marketing Profs, 2016)
  • Emails that included the first name of the recipient in their subject line had higher click through rates than emails that did not. (HubSpot, 2014)
  • The open rate for emails with a personalized message was 17.6%, compared to 11.4% without personalization. (Statista, 2014)

Email Segmentation:

  • 42% of marketers do not send targeted email messages; only 4% use layered targeting. (Marketing Profs, 2016)
  • 83% of companies use at least basic segmentation for their emails. (Econsultancy, 2016)
  • The ability to segment email lists and individualize email campaign messaging are the most effective personalization tactics for 51% and 50% of marketing influencers respectively. (Ascend2, 2016)
  • Segmented and targeted emails generate 58% of all revenue. (The Direct Marketing Association, 2015)

Email Usage:

  • Three-quarters of companies agree that email offers "excellent" to "good" ROI. (Econsultancy, 2016)
  • Email use worldwide will top 3 billion users by 2020. (The Radicati Group, 2016)
  • Gmail has 1 billion active users worldwide. (Statista, 2016)
  • 66% of unsubscribes occur between 5 and 10 p.m. (Tomasz Tunguz, 2015)
  • 86% of consumers would like to receive promotional emails from companies they do business with at least monthly, and 15% would like to get them daily. (Statista, 2015)
  • 51% of marketers say enriching contact data quality is their most significant barrier to achieving email marketing success. (Ascend2, 2016)
  • 86% of professionals prefer to use email when communicating for business purposes. (HubSpot, 2017)
  • 78% of consumers have unsubscribed from emails because a brand was sending too many emails. (HubSpot, 2016)
  • Mobile Email Two-thirds of emails are read on either smart phones or tablets. (Marketing Land, 2015)
  • Outside of work, Americans most commonly check their email while watching TV (70%), from bed (52%), on vacation (50%), while on the phone (43%), from the bathroom (42%), and even while driving (18%). (Adobe, 2015)
  • 75% of Gmail users access their accounts on mobile devices. (TechCrunch, 2015)
  • 48% of emails are opened on a smartphone. (Movable Ink, 2015)
  • 41% of emails are opened on an iPhone. (Movable Ink, 2015)

If you feel your email marketing campaigns are under performing,

CLICK HERE

to have a member of our team reach out to you. 

 

 

Source: THE ULTIMATE LIST OF MARKETING STATISTICS (Source: https://www.hubspot.com/marketing-statistics)


Our View On An Email Autoresponder - Email Marketing Blog

In the internet marketing industry, keeping in close contact with your customers and potential customers is imperative to your success. You need a method of instantly responding to customer inquiries and a way to follow up with those who have expressed an interest in your business.

 

An autoresponder will allow you to instantly respond to emails and your responses are completely automated. You can create the messages you wish to send and your autoresponder will take care of the rest. You will have a round the clock customer service department that send replies in an instant.

You can increase your repeat business and your new business alike through the use of an autoresponder. Your customers will love the frequent contact and you will increase your web site traffic and sales considerably.

 

Many online businesses fail due to a lack of speedy follow-up contacts with potential customers and the inability to keep the company name visible to interested parties. Internet marketing is a highly competitive industry and you must keep your business and products fresh in the minds of those who visit your site. An autoresponder will help you build your mailing list without the necessity of questionable practices such as spam.

 

Try an autoresponder for your initial email responses. You will save time and money and your customers will enjoy the fast response. You can create many autoresponder messages and send them out as frequently as you wish. A fully automated autoresponder is the best way to maintain your customer contact and increase your visibility.

 

You can get an autoresponder for no cost that contains many helpful features that can add to your ability to keep in touch with your clientele.