How Can Digital Marketing Help Your Finance Business?

In 2017, it is estimated that 25,000 Finance Companies will go deflate. This is because less and less people search Fiance online. Finance is ideally referred by word of mouth. I believe that in order to save your finance business you should employ digital marketing!

As I am an insider to this marketing frenzy, I will tell you a little secret...

 

Organic Marketing isn't cutting it anymore. Don't get me wrong its effective and cost effective but to really get the people knocking at your door you should implement paid marketing tools. Below I have described the 3 marketing tools that are a greenlight for businesses.

 

  1. PPC

PPC is a good way to speed up the views on your site, it allows you to develop your landing page effectively – it will be targeted according to your target market, purpose and objective. You receive traffic on to your website which may convert into clients.

You can get your business found whether you’re looking to attract new website visitors worldwide, grow online sales, and get the phones ringing or keep customers coming back for more, Google AdWords can help. This lets you target by website type, audience type or remarketing, when and where it matters.

 

  1. SEO

Linking to this, SEO shows the amount of traffic you get organically and can carry on this process.  In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users, and these visitors can be converted into customers. PPC and SEO are different tools but they both allow you to see what words are used to search a specific product/service. The powerful buzz words!

 

3.Social Media Marketing

As a finance decision maker, do you think that social media plays a big part in finding new customers? Do you think social media is a great tool for promoting your product/service?

 

I do! Social media marketing allows you to promote effectively through the use of Twitter Hashtags, online visuals and enticing promotional messages. Social media marketing focuses on targeting the right audience in respect to your business and then connecting with your following by promoting valuable content.

 

Overall, these services will pay off in the long run and will totally rock the world of finance!

 

Written by Jessie Prentice


3 Lazy Ways to Increase Your Brand Awareness

 

  1. Increase engagement online

The number one thing that marketers will get you to do is to increase engagement online, this is a simple way to get traffic to your site and create conversations with potential customers. This will help you out with brand awareness!

 

The engagement can be anything from liking, commenting or sharing someone’s post on social media. Starting conversations on different social media channels as well as Q&A forums. You can even join Facebook, Twitter or LinkedIn groups to showcase your products online. The groups also show that your target market is interested in socialising online and what you are selling.

 

  1. Monthly Newsletters

Keep current customers up to date by sending monthly newsletters via email. From this, you can see what customers are interested in, receive feedback and improve email open rates by as much as 64% or more. You can also use email to promote new products and keep in contact with buyers regarding their experience with your product.

 

When you compose these monthly newsletters you will begin to see a pattern. You can identify what time of the day your newsletters are opened, whether the content is enticing enough through the view of open rates. This is also a nice gesture as you are keeping people updated.

 

  1. Promotion on social media

Emails are good but in order to get business going you should definitely use social media! The benefits of social media are that anyone anywhere can see your posts and contact you.

 

Social media is essential for any business to have. When it comes to promotion you should post on every social media platform out there. This allows you to increase website traffic, following and engagement across all posts.

 

Written by Jessie Prentice


3 Digital Retail Trends to Watch Out For In 2017

We’ve survived Black Friday, Christmas and The Boxing Day sales. Now it’s time to survive the New Year!

 

How can you survive? You can survive by checking out these 3 tips below…

 

 

  1. Social Shopping

 

In the past 2 years, we’ve seen the release of “Apple Pay” and Android pay. It is found that mobile wallets are used by 92% of tablet and device users. Also, consumers spend more time on browsers of mobile devices rather than mobile apps and computer search. Mobile commerce will definitely be huge in 2017.

 

Social Media plays a massive part in the decisions consumers make so it would be beneficial to keep up to date with social media trends and acknowledge a vamp up of marketing plan to increase sales.

 

Facebook is planning to add “Facebook Pay” on the books, what will you do?

 

 

  1. User Experience

In mid-2017, it is predicted that review forums such as “Trust Pilot’” and “Yahoo Reviews” will allow you to upload review videos and video chat to show user experience on another level.

 

Everyone loves to check a review before they purchase a product so sharing your thoughts over video chat will definitely help people who are in a rut.

 

As well as this, the tool of online reviewing will increase website ranking by a mighty 67%!

 

Who would want nothing more?

 

 

  1. Infographics encourages the idea of “Virtual Retail”

 

Using infographics enables customers to digest information in an image type format. In 2017, online infographics will be improved by the design of 4D images of the products and visual animation. This will show customers how the product chosen will appear. You will be able to see what a “ribbed burgundy midi dress” will look like on your body shape.

 

 

Overall, you should always be on the lookout for digital trends and you should always try to better yourself through the use of social media and online domestics.

 

 

If you would like to know more, feel free to check out our other digital marketing articles. Thank you for reading!

 

 

Written by Jessie Prentice