3 Digital Retail Trends to Watch Out For In 2017

We’ve survived Black Friday, Christmas and The Boxing Day sales. Now it’s time to survive the New Year!

 

How can you survive? You can survive by checking out these 3 tips below…

 

 

  1. Social Shopping

 

In the past 2 years, we’ve seen the release of “Apple Pay” and Android pay. It is found that mobile wallets are used by 92% of tablet and device users. Also, consumers spend more time on browsers of mobile devices rather than mobile apps and computer search. Mobile commerce will definitely be huge in 2017.

 

Social Media plays a massive part in the decisions consumers make so it would be beneficial to keep up to date with social media trends and acknowledge a vamp up of marketing plan to increase sales.

 

Facebook is planning to add “Facebook Pay” on the books, what will you do?

 

 

  1. User Experience

In mid-2017, it is predicted that review forums such as “Trust Pilot’” and “Yahoo Reviews” will allow you to upload review videos and video chat to show user experience on another level.

 

Everyone loves to check a review before they purchase a product so sharing your thoughts over video chat will definitely help people who are in a rut.

 

As well as this, the tool of online reviewing will increase website ranking by a mighty 67%!

 

Who would want nothing more?

 

 

  1. Infographics encourages the idea of “Virtual Retail”

 

Using infographics enables customers to digest information in an image type format. In 2017, online infographics will be improved by the design of 4D images of the products and visual animation. This will show customers how the product chosen will appear. You will be able to see what a “ribbed burgundy midi dress” will look like on your body shape.

 

 

Overall, you should always be on the lookout for digital trends and you should always try to better yourself through the use of social media and online domestics.

 

 

If you would like to know more, feel free to check out our other digital marketing articles. Thank you for reading!

 

 

Written by Jessie Prentice


Benefits of Targeting Customers Online

  • Access to millions of people in your target market
  • Being able to show ads on mobile and tablet devices
  • You can display products on search engines and websites
  • Target through cookie capturing
  • Ability to engage with your target market on social media
  • Offer great prices in order to increase client base
  • The ability to define what geo locations you wish to target
  • Display reviews which increase sales

Attract Customers to your E-Commerce Store

Are you looking to attract more customers? Are you looking for positive business rise?

Search engines are the number one source of new website visitors, so it's worth investing some time in learning about search engine optimisation. Your ecommerce website developer may also be able to advise you.

It is definitely worth finding specialist websites that cater for your particular niche, and get them to either link to you or put you in their search results.  Put a link back to them as it is important to return the favour and this method can boost attraction through search results.

Also it lifts your ranking in the search engines by a mighty 88%; this gives more traffic that way as well. . Consider pay-per-click (PPC) marketing as it’s a way of super-charging your progress. It is well worth the effort of learning how to use this effectively.

In addition, you can set up your own referral scheme so that the linking site receives a share of the sales that they generate. However, you would need to buy some software or a service to do this. There are a number of referral schemes that you can join for a fee, and then pay a reward for click-through or sales.

Once you are up and running, remember that existing customers are your best customers. Make sure that you encourage them to return by making special offers and letting them know what you are doing at your store. Keep them in the know!

There are lots of places where people hold discussions online such as forums, blogs and social media sites like Twitter and Facebook. You should participate responsibly and provide genuinely helpful advice, this way you can get the chance to talk about your company, products and offerings. People will end up asking you for information about what you sell.

In conclusion, you should step out the business comfort zone and go for any opportunity possible.