Word of mouth

Now it may seem odd for a Marketing Agency to talk about word of mouth, but as it is a crucial part of any marketing campaign and it can’t be ignored. How can a marketing agency (including us) help with word of mouth? By helping you to share your customers journey with the world.

Your greatest advertisers are satisfied customers. They can be harnessed to help generate new customers or they can be ignored and in turn become your company’s downfall.

First and foremost, BAD REVIEWS are not a bad thing!!! The best way to learn what you are not doing well is to hear back from customers that were left unsatisfied. Now you will not be able to make every customer happy, that is just the reality of life. But those bad reviews can help you to identify short comings in your current strategy.

But you can’t forget about the positive feedback. Sharing it can be done on your website or social media channels. If someone has a positive experience, the best way to get a review or testimonial is to ask for it. Remember, nothing ventured gained.

Word of mouth and a marketing strategy can go hand in hand if done correctly. If you would like more info on how to do it to promote your business to new potential customers, give us a call 0207 537 6602 or send an email to info@coretiummedia.com
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5 tips to get your website converting more

Digital is the ‘in-thing’ at the moment in all walks of life, including marketing. So why do many businesses tend to forget the most basic part of digital – a user friendly website. Was your website built to win awards or new customers?Was your website built user friendly to generate sales for your company? Does your website look great but not generating leads? Here are 5 simple ways to get your website working for you…Contact Information;When someone visits your website make it easy for them to contact you whether it be by phone, in person or online (email or contact form) – why make your contact information a treasure map. If visitors can’t find this information, then they’re more likely to leave. Phone Number – Make it nice and big to read & on every page.Contact Form – Lots of searches happen after normal business hours, making it vital that contact forms are on your website. They should also be easy to fill out. Address – it sounds pretty obvious, but this verifies to people that they are viewing a local company. It can also help establish that initial trust. Write unique content;Content is King! As is the famous saying. This doesn’t mean going around peeling stuff off from around the interweb though. Creating unique content will build trust from your visitors and also avoid penalised by search engines. But now you’re thinking, but I don’t have time to blog every day or what have you…but unique content can range from writing about your company in the about us section, writing about your services or products or doing a meet the team page.
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Use strong call to actions;This goes back to the first point of having your contact information ready and available to any visitors. Make it as easy as possible for potential clients to contact you by using solid call to actions – even as something as simple as ‘PRESS HERE’ can make the difference.Integrate your tools:Make your website user-friendly – not just for your visitors but for you too. By using tools you already use onto your website it can make things easier for you. E.g – something as simple as an appointment calendar or a chat function feature can help conversions increase. For something a bit more complex, you can integrate your CRM (Customer Relationship Management) system to your website so when a contact form is filled out it is added automatically to your database and ready for you to use. Using WordPress;Now you may think that designing a website is a bit like The Matrix – only ‘The One’ can do it what with all the binary code and html etc…but with WordPress that is all a thing of the past. It allows you to manage your content, images, videos and any other data without having to learn that pesky HTML or coding.

If you need any help with your website whether it be content, building or WordPress please do get in touch with us on the form above. Have a great day. :-)


How Can These Tips Boost Brand Awareness?

There is such a lot of talk going around about branding, but what exactly is your brand and how do you use it to help you reach more people and market your products or services?

 

Your brand is the core of your marketing, the central theme around your products and services.Your brand is not your Logo or your Company Name, unless of course you are Microsoft or the Yellow Pages online directory.

 

For people to come and hire you, or buy from you in droves, your brand needs to be crystal clear, attractive, exciting and powerful. In fact your brand needs to be powerful enough to rouse your customers into action, and at the same time it needs to actively express you, what you’re about and your uniqueness.

 

Once you’re sure of your brand you also gain a tangible and easy way of talking to people about what you do. It makes it so much easier to do your marketing when you have it clear in your mind what it is you’re selling in the first place.

 

When you’re creating your brand you are creating a memorable marketing message that will inspire people to take action and choose you over your competitors.

 

Here are five useful tips to help you find your brand:

 

Brand Tip 1

 

Your brand is the core of what you do. What feelings or emotions does your business inspire in you and in your customers? Did you know that peoples’ decision to buy is based on emotions, not facts?

 

Brand Tip 2

 

Think about how you present yourself, not just on your website but when people see you, talk to you on the phone, or read your email. Is your marketing consistently saying what you want it to? Are people getting confusing messages from you, or is it clear from the start what you do?

 

Brand Tip 3

 

Think like your potential customer, try to get inside their head and see your products or services from their point of view. How do they experience what you do, and how does it make them feel?

 

Brand Tip 4

 

What is it you do that makes you stand out from the crowd? If you don’t think you do, then you need to think of a way that you can, because your brand should be somehow different from everyone else’s, its not enough to be just the same as others but better.

 

Brand Tip 5

 

What are your best abilities, do you know your greatest strengths? Choose an unbiased person, who knows you well, to help you decide what your top attributes are; your brand should be based around your unique strengths and abilities.

 

Ultimately, creating a strong, memorable, compelling and meaningful brand is essential for successful marketing, and something you can do with a bit of thought, and may be a bit of help from your (unbiased) friends.

 

Thank you for reading this blog post, feel free to check out our other articles!