How to Create an Awesome Print Ad

If you listened to or watched our recent podcast you'll know that print marketing is still important. In a nutshell, print marketing is more personal, it grabs attention, it give you a competitive edge, it allows people to disconnect from technology, builds reputation and credibility and it opens up creative ways to advertise your brand.

Now that you know why print marketing is still important in 2017, let's dive into how to actually create an awesome print ad.

Create an Awesome Headline

It all starts with the headline. It's the first thing people will see. It doesn't have to be super long you just have to make it compelling enough to get your audience to carry on reading your advert. Remember an ad is just a journey that leads people to the call to action.

Empty Space Is Fine.

You don't have to fill up space just for the sake of it. Empty space is not such a bad thing. As long as the content you have on the ad leads your prospect to take action that is the main thing. Remember people are busy, they don't have time to read a novel. You only have a few seconds to make an impression. Make sure you grab their attention in that short window.

Images are Key

In today's world images are everything! adverts with images tend to get a much higher engagement rate than those without. That doesn't mean you should just go out and stick any old image on your ad. Use an image that tells a story. If you have a technical product you might want to consider annotating your product outlining some of the main features.

Tell a Story in the Copy- Don't Leave it Blank

Your advert needs to tell a story. It's the best way to sell your product or service (most of the time). And as mentioned earlier it doesn't have to be long. It can literally be a few short sentences that describes the thing that you are selling. You probably wont get much space any way so you'll have no choice but to make it short.


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Turn Customers into Repeat Buyers with Email Marketing

We once proclaimed that the ‘Death of Email Marketing’ had been greatly exaggerated and to be honest, we still think we are right. Email marketing is still a great way of communicating with customers and potential customers…and it is also a great way to turn your customers into repeat buyers.

Firstly, it generates more profit than looking for new business and, it's one of the primary goals of selling - reselling to existing customers.

Then add in FOMO! – or in its proper full vanicular ‘Fear Of Missing Out’. As human beings you would not be human if you didn’t get FOMO on occasion, whether it be staying in for a night in front of the TV instead of heading out with friends only to find out they have the best night ever…major FOMO can occur then or whether it be missing out on a great deal because you have been indecisive. The trick is to get customers to get major FOMO when it comes to any offers or products you may have…the guys at Apple seem to have it down to a tee.

So how do you create a sense of FOMO, so customers will come back and buy from you, well…

Don’t let fears or reservations creep into your customer’s psyche. It is essential that you make them feel confident and empowered about their decision to purchase your product. A few reinforcements here and there will help immensely.

Educate your customers – this is one of the most important things you can do to keep them buying from you – very few businesses do a good job of educating customers – this can be through newsletters, videos, simple blog or even a podcast like this one

Hints, tips and helpful ideas on how a customer can improve their business is always a winner. They will appreciate your concern and interest in their wellbeing – and the fact you are doing it for free also helps. That’s not to say you give all your secrets away for free… ;-) Here's an infographic we did recently that does this exact thing

Say "thank you" regularly. Nothing is more important than saying "thank you." Who doesn’t like being thanked for something. Even if it is a call to say thanks for buying or even follow up calls 3 months later to see how they are doing with their purchase. As a famous supermarket says ‘Every Little Helps’

Ask your customers for their opinions. The finest form of flattery is “What are your thoughts?” – they will feel valued that you find their opinion significant. You can use something like Survey Monkey for this

Make your customers feel important. Congratulate them on their achievements and comment on positive things about their business. Life in the trenches isn't always easy – let them know they are doing a great job.

To get more information on email marketing please contact us on…… or call us on 0207 537 6602 for a chat.

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How to to Create a Marketing Strategy! - Webinar

The moment you've all been waiting for. The webinar replay is here! In this in depth webinar you will learn how to create a marketing strategy. Here is a quick break down...

  • Why you need a marketing plan?
  • Where should you even start
  • How to actually create the plan
  • The channels and tactics you need to consider
  • Your marketing budget