5 tips to get your website converting more

Digital is the ‘in-thing’ at the moment in all walks of life, including marketing. So why do many businesses tend to forget the most basic part of digital – a user friendly website. Was your website built to win awards or new customers?Was your website built user friendly to generate sales for your company? Does your website look great but not generating leads? Here are 5 simple ways to get your website working for you…Contact Information;When someone visits your website make it easy for them to contact you whether it be by phone, in person or online (email or contact form) – why make your contact information a treasure map. If visitors can’t find this information, then they’re more likely to leave. Phone Number – Make it nice and big to read & on every page.Contact Form – Lots of searches happen after normal business hours, making it vital that contact forms are on your website. They should also be easy to fill out. Address – it sounds pretty obvious, but this verifies to people that they are viewing a local company. It can also help establish that initial trust. Write unique content;Content is King! As is the famous saying. This doesn’t mean going around peeling stuff off from around the interweb though. Creating unique content will build trust from your visitors and also avoid penalised by search engines. But now you’re thinking, but I don’t have time to blog every day or what have you…but unique content can range from writing about your company in the about us section, writing about your services or products or doing a meet the team page.
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Use strong call to actions;This goes back to the first point of having your contact information ready and available to any visitors. Make it as easy as possible for potential clients to contact you by using solid call to actions – even as something as simple as ‘PRESS HERE’ can make the difference.Integrate your tools:Make your website user-friendly – not just for your visitors but for you too. By using tools you already use onto your website it can make things easier for you. E.g – something as simple as an appointment calendar or a chat function feature can help conversions increase. For something a bit more complex, you can integrate your CRM (Customer Relationship Management) system to your website so when a contact form is filled out it is added automatically to your database and ready for you to use. Using WordPress;Now you may think that designing a website is a bit like The Matrix – only ‘The One’ can do it what with all the binary code and html etc…but with WordPress that is all a thing of the past. It allows you to manage your content, images, videos and any other data without having to learn that pesky HTML or coding.

If you need any help with your website whether it be content, building or WordPress please do get in touch with us on the form above. Have a great day. :-)

3 Lazy Ways to Increase Your Brand Awareness


  1. Increase engagement online

The number one thing that marketers will get you to do is to increase engagement online, this is a simple way to get traffic to your site and create conversations with potential customers. This will help you out with brand awareness!


The engagement can be anything from liking, commenting or sharing someone’s post on social media. Starting conversations on different social media channels as well as Q&A forums. You can even join Facebook, Twitter or LinkedIn groups to showcase your products online. The groups also show that your target market is interested in socialising online and what you are selling.


  1. Monthly Newsletters

Keep current customers up to date by sending monthly newsletters via email. From this, you can see what customers are interested in, receive feedback and improve email open rates by as much as 64% or more. You can also use email to promote new products and keep in contact with buyers regarding their experience with your product.


When you compose these monthly newsletters you will begin to see a pattern. You can identify what time of the day your newsletters are opened, whether the content is enticing enough through the view of open rates. This is also a nice gesture as you are keeping people updated.


  1. Promotion on social media

Emails are good but in order to get business going you should definitely use social media! The benefits of social media are that anyone anywhere can see your posts and contact you.


Social media is essential for any business to have. When it comes to promotion you should post on every social media platform out there. This allows you to increase website traffic, following and engagement across all posts.


Written by Jessie Prentice

6 Reasons Why You Should Use WordPress For Your Business Content

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WordPress is used by millions of people.

Every day new people are joining the WordPress community by creating their first WordPress powered websites.

  1. Easy to use

You don’t have to be some successful blogger to use WordPress, to be honest you don’t even have to be human to use it! WordPress is very straight forward to use. Once you create an account you’ll quickly adapt to features such as themes and scheduling. Additionally, if you’re ready to customise your website further you can move your starter website to a web hosting account.  You can even pay a small fee to host your domain name on there.

  1. Stuck on a theme? No worries WordPress can help you out!

On WordPress, there are thousands of themes available for you to use. There is any theme for any sort of business and any theme for any type of blog. You can customise a theme suited to your business type and even experiment with it all! You don’t need to be a web designer to use WordPress.

  1. It’s Free

See what I did there? It is free of charge, the themes, the layout; the entire use of WordPress is free so you don’t have to worry about any hidden charges or expenses. What’s better than a free service?

  1. WordPress is your friend

WordPress is user friendly, search engine friendly, mobile friendly, all of the above. It is the safest website to use when it comes to scheduling and any type of business feature. In addition, this service hosts multimedia. For anyone who wants to bring a cause forward it is important to include different types of media within their content. The good thing with WordPress is that you can include photos, videos and articles. In fact, we at Coretium Media are using WordPress to produce this post right now! Feel free to check out our other WordPress posts.

  1. Schedule, schedule, schedule

Like mentioned earlier, WordPress is a good service to use if you want to schedule blog posts. Other than blogging it is used for websites and campaign efforts. When customising a website you can have more than one user doing this. Multi-user capability is the term for this.

  1. Bigger Community

Through using WordPress you will receive more engagement, build a higher community through posts and gain positive leads. You may even create business forums and communicate with people that way.

Final Thoughts

If you want you broader content and the opportunity to express further then WordPress is the right service for you. It is easy and quick to use, it is the best service to combine with in my opinion.

What are your thoughts on WordPress?

Thank you for reading, feel free to check out our other articles!