Firstly what is a target audience? They are people who are more inclined to use your services or buy your goods. Issues can arise when you believe your audience are just like you. This means your business isn’t suited for the type of people that suit your brand.

Examples of Your Audience

Target audiences are aimed at a specific group of people. These types of people can be divided into groups such as:

• Age
• Gender
• Career
• Location
• Subculture
• Attitudes and opinions
• Purchase intent
• Hobbies and interests.

The type of people that you wish to target will depend on where your business brand fits into the hospitality industry.

Audience Analytics

The good thing about social media is that you are able to monitor analytics for your brand. You can see the type of interactions your brand is getting, and you know how your audience interact with your posts. From this you can figure out the audience to target.

See which posts are getting the most attention, from this you can get a clue of what your customers are interested in. You will need to target different audiences across each social media platform, so make sure you monitor the analytics across all platforms

There are also expansive tools to use that give you analytics. Google analytics gives you insights that are broken down into different categories, like the ones stated above. This will also show you what type of people are most interacting with your content.

Customer Feedback

Running surveys will give you an understanding of what your customers like. You can take on board their suggestions and their criticism. Knowing what your customers appreciate and what needs improved will result in them becoming a loyal customer and increasing brand awareness.

Using these tools to identify your audience will be beneficial for your business’s brand. It provides a foundation for your brand message and marketing strategy which you can use to grow.

If you want to connect with our target audience better, send us an email to: info@coretiummedia.com or give us a call on: Tel:+44 (0)20 7537 6602

The post How to Know Your Target Audience appeared first on Coretium.

Why Digital Restaurant Marketing is Important

Digital restaurant marketing is probably the most important form of marketing stratagies as it allows your restaurant to connect with a large online audience and show off the facilities your business has to offer.

Connecting with clients via the internet is extremely effective because it reaches today’s consumers where they spend the majority of their time: online. Many small businesses like this sort of marketing because it can be extremely cost-effective; even the smallest marketing budget can benefit from a digital strategy.

Online marketing can also be a good way to swiftly increase website traffic, making it a good option for firms seeking for immediate results. Here’s a quick guide to three of the most popular and effective digital restaurant marketing strategies.

1. Social Media

The recent explosion of social media cannot have gone unnoticed by any modern business. While the social aspect may not indicate that users are intending or making purchases, the emergence of’social commerce’ has grown into a multi-billion dollar business.

With almost half of the world’s population spending a significant amount of their day on social media sites like Facebook, it’s likely that your clients are also using these platforms. As a result, implementing a social media marketing plan can be a powerful tool for connecting with these customers.

The visual aspect of social media perfeclty lends itself to that of a restaurant marketing plan as it allows you to show beautiful pictures of your food. Instagram and Pinterest, in particular, may be effective virtual storefronts for your food.

As social feeds become more crowded, being able to pause the scrolling motion with an eye-catching photo of your restaurant’s delectable dishes may be a terrific way to raise awareness and develop the online buzz surrounding your business, both of which can help you attract more guests.

2.PPC for Restaurant Marketing

PPC, or pay-per-click marketing, is a sort of sponsored advertising. You pay search engines to promote your business when people are looking for a certain keyword, such as “restaurant near me” or “vegan cafes in London.”

Because you can personalise your adverts to very particular search phrases, this sort of restaurant marketing can provide a very high return on investment. You don’t have to pay to promote (and be lost) in a sea of broad searches when you can rank first for your unique speciality.

These are the people that are most likely to be your perfect clients, as they are looking for exactly what you have to offer.
PPC is one of the more traditional forms of digital advertising, but it’s still going strong due to its effectiveness. It connects your company with potential clients at the optimal time, when they are actively looking for a specific solution or resource.

3.E-mail Marketing

Building a database of client information has long been a sound business practise, and email marketing is merely the modern-day version of that tried-and-true method. The major goal of this type of digital marketing is to establish and strengthen relationships with new customers, as well as to strengthen and inspire loyalty among existing or past customers.

The benefit of this form of digital marketing plan is that your company retains ownership of the consumer database, which has the potential to grow in value over time.

With inboxes bursting at the seams, the battle for customer email addresses is heating up. To effectively develop their email list, businesses must provide tantalising freebies, discounts, or other goodies in addition to merely asking for their information. However, once these are in place, adding more and more eager clients to your database becomes pretty simple.

While email marketing takes a bit longer to get going, it has the benefit of being one of the better long-term marketing tactics. Because email is unlikely to go away anytime soon, this type of customer relationship is a terrific method to attract existing consumers while also being a useful asset in the future. Email marketing is a terrific complement to other traffic-generating methods like social media and pay-per-click advertising.

How We Can Help

If you need any help or consultation with your restaurant marketing strategy don’t hesitate to call us for FREE at: +44 (0)20 7537 6602 or by email at : info@coretiummedia.com or alternatively by viewing our hospitality marketing page here

The post Top 3 Digital Restaurant Marketing Strategies appeared first on Coretium.

The post Traditional vs Modern Marketing Methods appeared first on Coretium.

Why do I need one?

Well having a marketing plan will allow you to understand what your customers really want and what they are actually willing to pay. You can also find out what it is that your customer wants and what they are willing to pay for it. Having a solid marketing plan will also present you with the tools and tactics you need to use in order to achieve your sales goals. In a nutshell your marketing plan should be like a guide that your company lives by.

Where Should I start?

You need to start by evaluating where you are now right now.

• How do your customers find you?
• What are your strengths and weaknesses
• What are some of the Issues you might face

 How?

After you’ve figured out where you are now you need to start creating your plan…

1. Describe your audience- You need to know key things like demographics- age, gender, earnings, location etc. How often do they purchase products/services like yours
2. Marketing Goals- Write down your specific goals and make them measurable. For example are you looking to increase your sales by 20%                   
3. Channels and tactics you will use. This is probably the most important part. Once you have identified your prospects and your marketing goals you need to figure out how you will reach out to your prospects and accomplish your goals. You need to figure out what is the best way to reach your audience. Is it online, offline or both. If it’s online you might want to consider using social media (twitter, FB, Linkedin etc). Do you have a website? Where will your customers find you? Do you have an SEO strategy? Will you use a paid marketing strategy to reach your audience- eg PPC, FB ads, linkedin ads etc. If it’s offline (although you might still need a website), will you be handing out leaflets, cold calling, product exhibitions, marketing events and trade shows.

Your Marketing Budget

How much will the marketing tactics outlined in the previous step cost you.

• For example,  if you are doing a google AdWords campaign how much do you need to spend to reach your target audience?
• Will you be outsourcing the marketing to an agency or will you be employing a marketing person. How much will this cost?

The post Why and How to Create a Marketing Plan? appeared first on Coretium.