Firstly what is a target audience? They are people who are more inclined to use your services or buy your goods. Issues can arise when you believe your audience are just like you. This means your business isn’t suited for the type of people that suit your brand.

Examples of Your Audience

Target audiences are aimed at a specific group of people. These types of people can be divided into groups such as:

• Age
• Gender
• Career
• Location
• Subculture
• Attitudes and opinions
• Purchase intent
• Hobbies and interests.

The type of people that you wish to target will depend on where your business brand fits into the hospitality industry.

Audience Analytics

The good thing about social media is that you are able to monitor analytics for your brand. You can see the type of interactions your brand is getting, and you know how your audience interact with your posts. From this you can figure out the audience to target.

See which posts are getting the most attention, from this you can get a clue of what your customers are interested in. You will need to target different audiences across each social media platform, so make sure you monitor the analytics across all platforms

There are also expansive tools to use that give you analytics. Google analytics gives you insights that are broken down into different categories, like the ones stated above. This will also show you what type of people are most interacting with your content.

Customer Feedback

Running surveys will give you an understanding of what your customers like. You can take on board their suggestions and their criticism. Knowing what your customers appreciate and what needs improved will result in them becoming a loyal customer and increasing brand awareness.

Using these tools to identify your audience will be beneficial for your business’s brand. It provides a foundation for your brand message and marketing strategy which you can use to grow.

If you want to connect with our target audience better, send us an email to: info@coretiummedia.com or give us a call on: Tel:+44 (0)20 7537 6602

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What is a Plugin?

A plugin is a software add-on that enhances the capabilities of a programme once it has been installed. If you wanted to watch a video on a website, for example, you might need a plugin. Your browser will not be able to play the video if the plugin is not installed.

Why are WordPress Plugins Important?

So, what is the importance of a plugin? There are important as they add extra functionality to your hospitality website making your website more usable and attractive to a user. This can be very beneficial as it makes your website stand out from others within hospitality. They can also help massively within SEO, increasing your site ranking to help your hospitality business stand out.

What are the Most Important WordPress Plugins?

1.Yoast SEO

Yoast SEO is by far the most popular SEO plugin for WordPress, and it’s simple to see why it’s one of our must-have plugins. It can not only help you enhance your SEO, but it can also assess the readability of your material. Because 79 percent of people merely skim your articles and pages, the more readable your material is, the more likely you are to keep their attention.

Key Features;

• Use keywords and meta descriptions to optimise your WordPress posts and pages.
• See how effectively your content is optimised right now and make changes as needed.
• With a few basic steps, you can improve the readability of your text.

2.WP Restaurant Manager

WP restaurant manager is one of the most important WordPress plugins for any hospitality website. This free plugin allows you to choose which hours are restricted, which appointments will be accepted, and even send out bespoke email notifications to people who sign up automatically.

Key Features;

• Creates a user friendly reservation system
• Receive email notifications when a reservation is placed
• Allows owner to have complete control over reservation system

3.Optimole

Images account for more than half of the average webpage’s size. As a result, optimising your photos can make a significant impact in the speed with which your site loads. Optimole can help remedy this and s a result is a very significant WordPress plugin for your hospitality business.

What is the significance of this? Because if it takes more than three seconds for your website to load, more than half of your visitors will abandon it.

If that isn’t alarming enough, consider that 79 percent of online buyers will abandon your site if it performs poorly. While photos aren’t the only factor affecting website performance, optimising your WordPress images is an important part of reducing page load times.

Every graphic you post to WordPress is optimised by Optimole, so it takes up less space. Furthermore, it accelerates your site using cloud-based technology. Optimole recognises the screen size and automatically resizes pictures to give your users a fast-loading, responsive experience.

Key Features;

• Compress your photographs automatically.
• JPEG and PNG images should be optimised.
• Optimize any old pictures you have in bulk.

How We Can Help

If you need any help or consultation with your hospitality WordPress plugins don’t hesitate to call us for FREE at: +44 (0)20 7537 6602 or by email at: info@coretiummedia.com or alternatively by viewing our hospitality marketing page here

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In 2022 hospitality digital marketing is as important as ever and it can be hard to create a successful strategy for your hotel. In this blog, I’ll be showing you some key aspects of digital marketing in order for you to create a clean, crisp and, most importantly, successful hotel marketing plan.

Creating a Hotel Digital Marketing Plan

Considering your target demographic is the first step in developing a digital marketing strategy. Who are you targeting with your marketing? In order to comprehend and define that target audience, you must do extensive research on what your target audience engages with on social media. This in turn will massively help you build your hotel digital marketing strategy.

A useful way of doing this is by creating guest personas which represent the people they want to see at their check-in desk. When doing your research consider the following questions:

• What are their ages? What city do they call home?
• With whom do they share a home? Who will accompany them on their journey?
• How much do they earn and what do they do for a living?
• What are some of their other favourite brands?
• What are their interests and hobbies?
• Which social issues are important to them?
• What stores do they frequent for food and clothing?

What are the Best Social Platforms to use?

This can be a tricky question to answer as there is no correct answer. However, these are the most important social platforms to use :

• Facebook: With 2.79 billion monthly active users, Facebook is still the most popular site for sharing information, communicating with guests, and organising events.
• Instagram is a popular visual channel that is ideal for showcasing dreamy destinations and luxurious lobbies, as well as encouraging visitors and influencers to do so.
• Twitter: Send out quick and snappy updates, communications, and dialogues.
• Youtube: Allows hotels and visitors to generate informative and inspiring video content.
• TikTok is a video-sharing app with 689 million monthly active users, more than half of users are under 34 years old.

How do I use These Social Media Platforms?

When posting on social media channels it’s important to consider the following; keeping a consistent brand image with a clear message, ensure you present this content in a creative and engaging way and lastly analyse what does and doesn’t work for your competition.

When marketing a hotel or within any hospitality mrketing, ensure you show off the facilities you have to offer and what makes you stand out. Capitalise of off your USP (unique selling point) and consider highlighting that immediately for your guests.

Other aspects to consider when developing and implementing a social media strategy, specifically for hospitality marketing, include how often to post, when to publish, how to monitor and respond to people who are talking about your company, how to optimise your profiles, and how to direct viewers to booking alternatives.

How We Can Help

Congratulations! You should now have the key knowledge needed to implement a successful and creative hospitality marketing strategy. If you need any help or consultation with your hotel marketing strategy don’t hesitate to call us for FREE at: +44 (0)20 7537 6602 or by email at : info@coretiummedia.com or alternatively by viewing our hospitality marketing page here

The post Hotel Digital Marketing Strategies to Help You Succeed appeared first on Coretium.

Tips to Market Your Pub

There are many ways that you can use to promote your pub. It can help by attracting new customers and making sure existing ones come back for more. Below are a few tips on how you can take advantage of pub marketing.

Focus on your customer

All businesses including pubs will have to focus on their customers. This means that understanding your customers and their preference is important. You should focus on demographics, characteristics and preferences. These can help you find the right target audience. Always try to engage and have a small chat with customers to get to know them.

Also, having a great environment matters because customers would feel valued and more likely to share their feedback. Additionally, you could offer promotions and deals which is a good pub promotion idea to help the business grow.

Social Media

Social media for pubs can help identify a wider range of audiences with minimum effort. This is a great way for pub marketing. You can use a range of social media platforms such as Facebook, Instagram, Twitter and more.

Instagram is a great way to promote your pub on social media. It’s free to use which is a great marketing idea for pub owners that are on a budget. With Instagram, you must post content regularly to attract new customers. You can choose to post a mixture of photos, stories or reels.

Your pub should have a Facebook Business Page. Having an optimised profile will make it easy for customers to find your pubs page. This is an effective way for pub marketing due to use Facebook because customers can use it as a search tool to find reviews or ask for recommendations. Taking some photos and posting them on your Facebook feed would attract more people to visit your pub.

Although using social media for pubs is one of the marketing strategies. There are some downsides too such as being time-consuming, difficult to measure, can’t target all audiences and more.

Host Events

Hosting events is a great pub promotion idea that could be used. Not only are event night fun but it also helps sales. You could host something like a pub quiz, happy hour or even a concert and much more. However, as you will be competing with other pubs, offer something unique that they do not. Whatever promotion you choose to run, make sure you promote it well, so will become a successful event. Ensure the events you run are attractive, fun and affordable.

A wall feature can be a great idea to inform customers about upcoming events. This is useful because customers can see the upcoming events and plan their visits. They may even spread the information through word of mouth. Also, as a pub owner, you can use think about using social media for pubs which can attract a wider range of audiences and more people would find out about your event.

Traditional Advertising

Many pub owners have been hesitating to use traditional marketing. Using traditional advertising has many benefits. Traditional marketing is a great way to target a local audience and gain more customers.

In the pub industry, there are different traditional marketing options for you to choose from for your pub. Here are some examples of traditional advertising you can do.

• Newspaper ads
• Posters
• Newsletters
• Flyers
• Loyalty cards

However, traditional marketing methods such as flyers, posters, and newspaper advertisements are costly. Think carefully about the design and what information you will include. Traditional marketing can help reach local audiences.

How we can help

Here at Coretium, we are a pub marketing agency that can help you assist if you need help with pub marketing. Our team would be happy to work with you. If you have any enquiries please do not hesitate to contact us. You can contact us via 020 7537 6602 or by email at info@coretiummedia.com. Our team would be happy to help you.

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What does social media for your café look like? What do you have to be aware of before you jump on the platforms? Here are 5 tips on how to get yourself ready on social media.

Tip 1: Be unique on your social media for café

Great you have chosen to use social media, but so have your competitors. You need to make sure you stand out from the crowd and your competitors. How can you do that? One of the ways you can use your social media for a café to be unique is the tone of voice you use. Make sure it is not too robotic, it needs to sound natural. Another important point to keep in mind is that you should keep this tone consistent. This means whether you post or interact, keep the same tone of voice.

Tip 2: Plan ahead

When you join any social media account, you will have many responsibilities. To help with the load you will have, it is recommended to plan your content, which can help you can organise what you will say and post at a certain time. Planning ahead for café social media is never a bad thing. This means that there is no rushing with things. You may have planned weeks or months in advance. What this means is that this leaves you with more time for other things that will benefit your café. For example, being able to produce new products for your customers, engaging with your customers, and also looking into advertising for your café, whether it’s on social media or through traditional methods.

Tip 3: Focus on Engagement

Engagement is a key part of your social media strategy for your café that you should not ignore. This section of your café’s social media strategy can be creating engaging content on your account and engaging with your audience through other means. Now you may be wondering, what kind of content gets engagement for your café. What content gets the customers? Here are a few ideas:

• Captions that ask questions(directed towards customers for your café)
• Content that encourages people to tag their friends and family
• Giveaways for your customers (this can be related to your café)
• Posts that will encourage the sharing of user-generated content (for an incentive)
• Memes – when your customers can relate, this is great for your social media for café

Pro tip: Make sure you are engaging with all of the comments that are left of your posts. This adds a personal touch to your customers. If they see, you are commenting it means that you took the time to respond back to them.

Tip 4: Trends

Trends can be either be a make or break situation for your social media account. Daily there are tons of trends that are either based on current events or trending topics that are a ‘daily trend’ that occur on the same day of the week (e.g. Monday Motivation).

Create content that is based on what’s trending. This can be done in a lot of ways. One of them could be hashtags. What do your customers want to see? This helps your café advertising remain focused and gets the customers coming to your café. Two important things to bear in mind are to make sure that they are relevant to your customers and to your café. Otherwise, the engagement won’t be there.

Pro tip: Trends change depending on what social media platform you use. Have a look to see what trends on currently on each platform and see what you can join.

Tip 5: Announce any offers and deals

You should promote other café related things on your social media for the café. However, an effective way to get more customers through social media marketing for cafés is by sharing deals and offers. This way your customers know and they will spread the word. This gives them more of an incentive to visit your café. Beware! Do not do just this on your social media for café. You need to mix things up.

You need to find a balance between promotional content, entertainment content, and content about your café (e.g. what your café promise is) on your social media platforms. It is a secret to making your social media marketing effective, making it one of the most beneficial methods of café advertising.

Let us help you!

We at Coretium Media, are a digital marketing agency based in Canary Wharf, London. We specialise in helping cafés up and down the UK learn more ways to get the most out of their social media platforms and how to get to their target market. If you require any other marketing services do contact us as we are here to help and answer any questions you may have. Let us take care of your social media for the café, and watch the customers start coming to your café. Let us take care of all the hassle for you!

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