Increasing the number of visitors to your website is critical to your online success. One of the reasons you should not give up on blogging is because of this. It’s a certain way to develop your company because it builds trust, attracts more email subscribers, and makes it easier for others to locate you online. Also, at the end of a blog post, include action phrases or questions to stimulate involvement. It will, in the end, create leads.

Helps With SEO

Search Engine Optimization (SEO) is the engine that drives your online presence, and every business wants to be on the first page of Google search results. So, if you want to increase the number of prospective visitors to your website, blogs are the way to go. Adding a blog to your website entails creating original content with useful information. It will produce more leads, which will improve your search engine results and make it easier for you to be seen. This is another of the numerous benefits of blogging for your business

Blogging Builds Credibility

A good website demonstrates to your audience and clients that you are a reliable source. Provide audiences with fascinating and useful content, and they will see that you are more than a company selling goods and services. And that you are concerned about disseminating useful information in your company. Blogging continuously shows potential consumers and competition that your organisation is a reliable source that keeps up with industry changes and advances.

Get More Social Exposure

Blogging is one of the simplest ways to be noticed on social media. You’ll have more content to share on social media as a result. Blogging contributes to the creation of relevant and unique material for all of your social media channels, resulting in increased traffic to your website. It also assists in exposing your firm to audiences you may not be aware of.

Blogging can Drive Inbound Links to Your Website

In order for a website to appear in search engine results, it must receive incoming links from relevant and reliable sources. It aids site navigation by directing visitors to the most relevant pages on your website. The more relevant links you have, the higher your chances of ranking, which means more leads and possible clients.

How We Can Help

If you need any help or consultation with your marketing strategies don’t hesitate to call us for FREE at: +44 (0)20 7537 6602 or by email at : info@coretiummedia.com or alternatively by viewing our hospitality marketing page here

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Firstly what is a target audience? They are people who are more inclined to use your services or buy your goods. Issues can arise when you believe your audience are just like you. This means your business isn’t suited for the type of people that suit your brand.

Examples of Your Audience

Target audiences are aimed at a specific group of people. These types of people can be divided into groups such as:

• Age
• Gender
• Career
• Location
• Subculture
• Attitudes and opinions
• Purchase intent
• Hobbies and interests.

The type of people that you wish to target will depend on where your business brand fits into the hospitality industry.

Audience Analytics

The good thing about social media is that you are able to monitor analytics for your brand. You can see the type of interactions your brand is getting, and you know how your audience interact with your posts. From this you can figure out the audience to target.

See which posts are getting the most attention, from this you can get a clue of what your customers are interested in. You will need to target different audiences across each social media platform, so make sure you monitor the analytics across all platforms

There are also expansive tools to use that give you analytics. Google analytics gives you insights that are broken down into different categories, like the ones stated above. This will also show you what type of people are most interacting with your content.

Customer Feedback

Running surveys will give you an understanding of what your customers like. You can take on board their suggestions and their criticism. Knowing what your customers appreciate and what needs improved will result in them becoming a loyal customer and increasing brand awareness.

Using these tools to identify your audience will be beneficial for your business’s brand. It provides a foundation for your brand message and marketing strategy which you can use to grow.

If you want to connect with our target audience better, send us an email to: info@coretiummedia.com or give us a call on: Tel:+44 (0)20 7537 6602

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Why Digital Restaurant Marketing is Important

Digital restaurant marketing is probably the most important form of marketing stratagies as it allows your restaurant to connect with a large online audience and show off the facilities your business has to offer.

Connecting with clients via the internet is extremely effective because it reaches today’s consumers where they spend the majority of their time: online. Many small businesses like this sort of marketing because it can be extremely cost-effective; even the smallest marketing budget can benefit from a digital strategy.

Online marketing can also be a good way to swiftly increase website traffic, making it a good option for firms seeking for immediate results. Here’s a quick guide to three of the most popular and effective digital restaurant marketing strategies.

1. Social Media

The recent explosion of social media cannot have gone unnoticed by any modern business. While the social aspect may not indicate that users are intending or making purchases, the emergence of’social commerce’ has grown into a multi-billion dollar business.

With almost half of the world’s population spending a significant amount of their day on social media sites like Facebook, it’s likely that your clients are also using these platforms. As a result, implementing a social media marketing plan can be a powerful tool for connecting with these customers.

The visual aspect of social media perfeclty lends itself to that of a restaurant marketing plan as it allows you to show beautiful pictures of your food. Instagram and Pinterest, in particular, may be effective virtual storefronts for your food.

As social feeds become more crowded, being able to pause the scrolling motion with an eye-catching photo of your restaurant’s delectable dishes may be a terrific way to raise awareness and develop the online buzz surrounding your business, both of which can help you attract more guests.

2.PPC for Restaurant Marketing

PPC, or pay-per-click marketing, is a sort of sponsored advertising. You pay search engines to promote your business when people are looking for a certain keyword, such as “restaurant near me” or “vegan cafes in London.”

Because you can personalise your adverts to very particular search phrases, this sort of restaurant marketing can provide a very high return on investment. You don’t have to pay to promote (and be lost) in a sea of broad searches when you can rank first for your unique speciality.

These are the people that are most likely to be your perfect clients, as they are looking for exactly what you have to offer.
PPC is one of the more traditional forms of digital advertising, but it’s still going strong due to its effectiveness. It connects your company with potential clients at the optimal time, when they are actively looking for a specific solution or resource.

3.E-mail Marketing

Building a database of client information has long been a sound business practise, and email marketing is merely the modern-day version of that tried-and-true method. The major goal of this type of digital marketing is to establish and strengthen relationships with new customers, as well as to strengthen and inspire loyalty among existing or past customers.

The benefit of this form of digital marketing plan is that your company retains ownership of the consumer database, which has the potential to grow in value over time.

With inboxes bursting at the seams, the battle for customer email addresses is heating up. To effectively develop their email list, businesses must provide tantalising freebies, discounts, or other goodies in addition to merely asking for their information. However, once these are in place, adding more and more eager clients to your database becomes pretty simple.

While email marketing takes a bit longer to get going, it has the benefit of being one of the better long-term marketing tactics. Because email is unlikely to go away anytime soon, this type of customer relationship is a terrific method to attract existing consumers while also being a useful asset in the future. Email marketing is a terrific complement to other traffic-generating methods like social media and pay-per-click advertising.

How We Can Help

If you need any help or consultation with your restaurant marketing strategy don’t hesitate to call us for FREE at: +44 (0)20 7537 6602 or by email at : info@coretiummedia.com or alternatively by viewing our hospitality marketing page here

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In 2022 hospitality digital marketing is as important as ever and it can be hard to create a successful strategy for your hotel. In this blog, I’ll be showing you some key aspects of digital marketing in order for you to create a clean, crisp and, most importantly, successful hotel marketing plan.

Creating a Hotel Digital Marketing Plan

Considering your target demographic is the first step in developing a digital marketing strategy. Who are you targeting with your marketing? In order to comprehend and define that target audience, you must do extensive research on what your target audience engages with on social media. This in turn will massively help you build your hotel digital marketing strategy.

A useful way of doing this is by creating guest personas which represent the people they want to see at their check-in desk. When doing your research consider the following questions:

• What are their ages? What city do they call home?
• With whom do they share a home? Who will accompany them on their journey?
• How much do they earn and what do they do for a living?
• What are some of their other favourite brands?
• What are their interests and hobbies?
• Which social issues are important to them?
• What stores do they frequent for food and clothing?

What are the Best Social Platforms to use?

This can be a tricky question to answer as there is no correct answer. However, these are the most important social platforms to use :

• Facebook: With 2.79 billion monthly active users, Facebook is still the most popular site for sharing information, communicating with guests, and organising events.
• Instagram is a popular visual channel that is ideal for showcasing dreamy destinations and luxurious lobbies, as well as encouraging visitors and influencers to do so.
• Twitter: Send out quick and snappy updates, communications, and dialogues.
• Youtube: Allows hotels and visitors to generate informative and inspiring video content.
• TikTok is a video-sharing app with 689 million monthly active users, more than half of users are under 34 years old.

How do I use These Social Media Platforms?

When posting on social media channels it’s important to consider the following; keeping a consistent brand image with a clear message, ensure you present this content in a creative and engaging way and lastly analyse what does and doesn’t work for your competition.

When marketing a hotel or within any hospitality mrketing, ensure you show off the facilities you have to offer and what makes you stand out. Capitalise of off your USP (unique selling point) and consider highlighting that immediately for your guests.

Other aspects to consider when developing and implementing a social media strategy, specifically for hospitality marketing, include how often to post, when to publish, how to monitor and respond to people who are talking about your company, how to optimise your profiles, and how to direct viewers to booking alternatives.

How We Can Help

Congratulations! You should now have the key knowledge needed to implement a successful and creative hospitality marketing strategy. If you need any help or consultation with your hotel marketing strategy don’t hesitate to call us for FREE at: +44 (0)20 7537 6602 or by email at : info@coretiummedia.com or alternatively by viewing our hospitality marketing page here

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Tips to Market Your Pub

There are many ways that you can use to promote your pub. It can help by attracting new customers and making sure existing ones come back for more. Below are a few tips on how you can take advantage of pub marketing.

Focus on your customer

All businesses including pubs will have to focus on their customers. This means that understanding your customers and their preference is important. You should focus on demographics, characteristics and preferences. These can help you find the right target audience. Always try to engage and have a small chat with customers to get to know them.

Also, having a great environment matters because customers would feel valued and more likely to share their feedback. Additionally, you could offer promotions and deals which is a good pub promotion idea to help the business grow.

Social Media

Social media for pubs can help identify a wider range of audiences with minimum effort. This is a great way for pub marketing. You can use a range of social media platforms such as Facebook, Instagram, Twitter and more.

Instagram is a great way to promote your pub on social media. It’s free to use which is a great marketing idea for pub owners that are on a budget. With Instagram, you must post content regularly to attract new customers. You can choose to post a mixture of photos, stories or reels.

Your pub should have a Facebook Business Page. Having an optimised profile will make it easy for customers to find your pubs page. This is an effective way for pub marketing due to use Facebook because customers can use it as a search tool to find reviews or ask for recommendations. Taking some photos and posting them on your Facebook feed would attract more people to visit your pub.

Although using social media for pubs is one of the marketing strategies. There are some downsides too such as being time-consuming, difficult to measure, can’t target all audiences and more.

Host Events

Hosting events is a great pub promotion idea that could be used. Not only are event night fun but it also helps sales. You could host something like a pub quiz, happy hour or even a concert and much more. However, as you will be competing with other pubs, offer something unique that they do not. Whatever promotion you choose to run, make sure you promote it well, so will become a successful event. Ensure the events you run are attractive, fun and affordable.

A wall feature can be a great idea to inform customers about upcoming events. This is useful because customers can see the upcoming events and plan their visits. They may even spread the information through word of mouth. Also, as a pub owner, you can use think about using social media for pubs which can attract a wider range of audiences and more people would find out about your event.

Traditional Advertising

Many pub owners have been hesitating to use traditional marketing. Using traditional advertising has many benefits. Traditional marketing is a great way to target a local audience and gain more customers.

In the pub industry, there are different traditional marketing options for you to choose from for your pub. Here are some examples of traditional advertising you can do.

• Newspaper ads
• Posters
• Newsletters
• Flyers
• Loyalty cards

However, traditional marketing methods such as flyers, posters, and newspaper advertisements are costly. Think carefully about the design and what information you will include. Traditional marketing can help reach local audiences.

How we can help

Here at Coretium, we are a pub marketing agency that can help you assist if you need help with pub marketing. Our team would be happy to work with you. If you have any enquiries please do not hesitate to contact us. You can contact us via 020 7537 6602 or by email at info@coretiummedia.com. Our team would be happy to help you.

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1: Increases search engine traffic

Search engines love fresh content. And the best content is blog posts. By blogging consistently, you give Google, Bing and other search engines new content to index and you create opportunities to plug in those all-important keywords to increase your visibility on search engine results pages.

2: Establish the tone of voice for your brand

Carefully crafted website content (e.g., a homepage or about page) can’t hold a candle to a blog post when it comes to establishing the tone of voice for your brand. Your blog posts give you a unique opportunity to share your personality, build trust and increase your brand’s likeability.

3: Establish your business as an industry leader

No matter how small your business is, you can build trust and clout within your industry by providing valuable, expert information in your blog posts. Over time, you become a “go-to” resource for educational, inspiring and entertaining content, which can ultimately lead to higher customer conversion rates. This is especially important for small businesses looking to gain credibility to compete with larger companies

I need help blogging!!!!

4: Improves conversion rates

Having active blogs lets the new customers know you are open for business. This is one of the main reasons either in house or through an outside source, having at least a weekly blog posting to your site can increase traffic and conversions. A blog with high-quality content also helps build brand loyalty, further increasing your conversion rates. According to Hubspot, overall ROI is also more likely to increase for companies who blog; in fact, businesses who prioritize blogging experience a 13X increase in ROI, year after year.

5: Helps generate inbound links

Without a blog, it can be extremely difficult to attract authoritative links to your business website. When you add new content that serves as a resource for other bloggers and media, you start to naturally accumulate inbound links as other authors, columnists, journalists, bloggers and contributors reference and cite that content in their own articles. These links are important for SEO, but can also generate significant referral traffic back to your site.

If you need help with any of your filming or social media needs, please do get in touch with us here at Coretium Media and we’ll be happy to help you.

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Contact Information

When someone visits your website make it easy for them to contact you whether it be by phone, in person or online (email or contact form) – why make your contact information a treasure map. If visitors can’t find this information, then they’re more likely to leave. Phone Number – Make it nice and big to read & on every page.

Contact Form

Lots of searches happen after normal business hours, making it vital that contact forms are on your website. They should also be easy to fill out. Address – it sounds pretty obvious, but this verifies to people that they are viewing a local company. It can also help establish that initial trust.

Write unique content

Content is King! As is the famous saying. This doesn’t mean going around peeling stuff off from around the interweb though. Creating unique content will build trust from your visitors and also avoid being penalised by search engines. But now you’re thinking, but I don’t have time to blog every day or what have you…but unique content can range from writing about your company in the about us section, writing about your services or products or doing a meet the team page.

Use a strong call to actions

This goes back to the first point of having your contact information ready and available to any visitors. Make it as easy as possible for potential clients to contact you by using a solid call to action – even as something as simple as ‘PRESS HERE’ can make the difference.

Integrate your tools

Make your website user-friendly – not just for your visitors but for you too. Using tools you already use on your website can make things easier for you. E.g – something as simple as an appointment calendar or a chat function feature can help conversions increase. For something a bit more complex, you can integrate your CRM (Customer Relationship Management) system to your website so when a contact form is filled out it is added automatically to your database and ready for you to use.

Using WordPress

Now you may think that designing a website is a bit like The Matrix – only ‘The One’ can do it what with all the binary code and HTML etc…but with WordPress that is all a thing of the past. It allows you to manage your content, images, videos and any other data without having to learn that pesky HTML or coding.

If you need any help with your website whether it be content, building or WordPress please do get in touch with us on the form above. Have a great day

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Now that you know why print marketing is still important in 2017, let’s dive into how to actually create an awesome print ad.

Create an Awesome Headline

It all starts with the headline. It’s the first thing people will see. It doesn’t have to be super long you just have to make it compelling enough to get your audience to carry on reading your advert. Remember an ad is just a journey that leads people to the call to action.

Empty Space Is Fine

You don’t have to fill up space just for the sake of it. Empty space is not such a bad thing. As long as the content you have on the ad leads your prospect to take action that is the main thing. Remember people are busy, they don’t have time to read a novel. You only have a few seconds to make an impression. Make sure you grab their attention in that short window.

Images are Key

In today’s world images are everything! adverts with images tend to get a much higher engagement rate than those without. That doesn’t mean you should just go out and stick any old image on your ad. Use an image that tells a story. If you have a technical product you might want to consider annotating your product outlining some of the main features.

Tell a Story in the Copy- Don’t Leave it Blank

Your advert needs to tell a story. It’s the best way to sell your product or service (most of the time). And as mentioned earlier it doesn’t have to be long. It can literally be a few short sentences that describes the thing that you are selling. You probably wont get much space any way so you’ll have no choice but to make it short.

Want to Find Out What the Best Marketing Strategy is for your Business?

If you need any help with your website whether it be content, building or WordPress please do get in touch with us on the form above. Have a great day

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